http://www.toprankblog.com/2008/03/universal-search-ses-ny/ Grow your business with TopRank Online Marketing tips, articles, & expert information on social media, content marketing & search engine marketing. Tue, 14 Feb 2012 05:17:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.toprankblog.com/2008/03/universal-search-ses-ny/#comment-370242 Cathlyn Driscoll Wed, 19 Mar 2008 17:25:16 +0000 http://www.toprankblog.com/2008/03/universal-search-ses-ny/#comment-370242 My colleagues and I attended this session- "lively" was a good word to describe it. Jack Menzel, who is working in the Universal Search area for Google, was put on the hot seat several times by John Battelle from Federated Media on the issue of universal search lowering the numbers of clicks on SERP pages, and also 'changing the 10 link' business strategy that Google has offered for years. ComScore's James Lamberti's new data on January 08's universal search, was a revelation - especially that now SERP pages are becoming the destination pages. People are getting their answers right in the SERPs. Marketers will not have as many clicks & data to support campaigns- and as the panel concluded, Branding will become more important, even though not as easily tracked. My colleagues and I attended this session- “lively” was a good word to describe it. Jack Menzel, who is working in the Universal Search area for Google, was put on the hot seat several times by John Battelle from Federated Media on the issue of universal search lowering the numbers of clicks on SERP pages, and also ‘changing the 10 link’ business strategy that Google has offered for years. ComScore’s James Lamberti’s new data on January 08′s universal search, was a revelation – especially that now SERP pages are becoming the destination pages. People are getting their answers right in the SERPs. Marketers will not have as many clicks & data to support campaigns- and as the panel concluded, Branding will become more important, even though not as easily tracked.

]]> http://www.toprankblog.com/2008/03/universal-search-ses-ny/#comment-370200 Day Two SES NY 2008 Summary and Party Photos | Online Marketing Blog Wed, 19 Mar 2008 14:44:13 +0000 http://www.toprankblog.com/2008/03/universal-search-ses-ny/#comment-370200 [...] All about the intersection of search engine & social media marketing, optimization and online public relations. Home  About  Resources  Archives  Subscribe  Contact  « SES New York: Universal Search Panel [...] [...] All about the intersection of search engine & social media marketing, optimization and online public relations. Home  About  Resources  Archives  Subscribe  Contact  « SES New York: Universal Search Panel [...]

]]> http://www.toprankblog.com/2008/03/universal-search-ses-ny/#comment-369953 SES New York: Universal Search Panel · Buwin Technology Wed, 19 Mar 2008 01:09:56 +0000 http://www.toprankblog.com/2008/03/universal-search-ses-ny/#comment-369953 [...] FP Passport | blogging on global news, politics, economics, and ideas wrote an interesting post today onHere’s a quick excerpt [...] [...] FP Passport | blogging on global news, politics, economics, and ideas wrote an interesting post today onHere’s a quick excerpt [...]

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