Comments on: Conversation Marketing – Join In! http://www.toprankblog.com/2008/04/conversation-marketing-catfoa/ Grow your business with TopRank Online Marketing tips, articles, & expert information on social media, content marketing & search engine marketing. Tue, 14 Feb 2012 05:17:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: A New and Comforting Approach to Blogging, Social Media, etc. | Sustainable Search Engine Marketing http://www.toprankblog.com/2008/04/conversation-marketing-catfoa/#comment-395991 A New and Comforting Approach to Blogging, Social Media, etc. | Sustainable Search Engine Marketing Tue, 22 Apr 2008 05:55:51 +0000 http://www.toprankblog.com/2008/04/conversation-marketing-catfoa/#comment-395991 [...] to give them that edge, but it’s really about all your marketing efforts.  Just read this article on my favorite blog, and got inspired. Relationships and community are being enhanced and built [...] [...] to give them that edge, but it’s really about all your marketing efforts.  Just read this article on my favorite blog, and got inspired. Relationships and community are being enhanced and built [...]

]]> By: Carolyn Phillips http://www.toprankblog.com/2008/04/conversation-marketing-catfoa/#comment-395985 Carolyn Phillips Tue, 22 Apr 2008 05:43:43 +0000 http://www.toprankblog.com/2008/04/conversation-marketing-catfoa/#comment-395985 I'm so excited! I am an old SEO and new to the conversational, social media thing. But I have to say, it feels natural. People aren't stupid (or are they?) and get sick of the same old contrived messaging. It seems like a no-brainer to me that if you have a passion, a great product/service, this is THE way to market it. The trick here is getting folks beyond their techno fears and that's another conversation I have daily with my clients. I find that one hands on training or yugma session can get them prepared to pounce on it! Also, it really jives with the whole Sustainability philosophy. Thanks Jessica, and I really gain so much insight from this blog more than ANY other out there. I’m so excited! I am an old SEO and new to the conversational, social media thing. But I have to say, it feels natural. People aren’t stupid (or are they?) and get sick of the same old contrived messaging. It seems like a no-brainer to me that if you have a passion, a great product/service, this is THE way to market it. The trick here is getting folks beyond their techno fears and that’s another conversation I have daily with my clients. I find that one hands on training or yugma session can get them prepared to pounce on it! Also, it really jives with the whole Sustainability philosophy.

Thanks Jessica, and I really gain so much insight from this blog more than ANY other out there.

]]> By: Ankit Garg http://www.toprankblog.com/2008/04/conversation-marketing-catfoa/#comment-394110 Ankit Garg Sat, 19 Apr 2008 18:20:16 +0000 http://www.toprankblog.com/2008/04/conversation-marketing-catfoa/#comment-394110 Somewhere I read Joseph Jaffe speak about his new book.. and it was not that clear what the new book is all about... This post made it crystal clear. :) I guess as the global economy moves more and more towards experiential aspect, conversational marketing will gain importance and companies will start practicing it on regular basis. Somewhere I read Joseph Jaffe speak about his new book.. and it was not that clear what the new book is all about…
This post made it crystal clear. :)

I guess as the global economy moves more and more towards experiential aspect, conversational marketing will gain importance and companies will start practicing it on regular basis.

]]> By: Jessica http://www.toprankblog.com/2008/04/conversation-marketing-catfoa/#comment-393526 Jessica Fri, 18 Apr 2008 15:53:09 +0000 http://www.toprankblog.com/2008/04/conversation-marketing-catfoa/#comment-393526 Thanks for the comments and warm welcome everyone :) Robert, you've made a great point. I think by joining the conversation with customers, even if the perception of the brand isn't necessarily positive, you take a step in making that connection to better understand your customers. Although it might seem like a big mountain to climb, I think in the end each side will benefit from the connection. Thanks for the comments and warm welcome everyone :)

Robert, you’ve made a great point. I think by joining the conversation with customers, even if the perception of the brand isn’t necessarily positive, you take a step in making that connection to better understand your customers. Although it might seem like a big mountain to climb, I think in the end each side will benefit from the connection.

]]> By: Robert John Ed http://www.toprankblog.com/2008/04/conversation-marketing-catfoa/#comment-393503 Robert John Ed Fri, 18 Apr 2008 15:21:46 +0000 http://www.toprankblog.com/2008/04/conversation-marketing-catfoa/#comment-393503 Good recapitulation. The social interaction of companies with other companies and consumers is hard for everyone involved. It's a new frontier in many aspects because of the format, but in all truth it's just a retread of older CRM in a new area. Think of meeting customers at a retail store, except now you are Amazon and need to duplicate the customer service that happens at brick and mortars...or improve upon them. We may be dallying up "conversational marketing" because it's the new buzzword, but it is extremely important that the end users know and like your brand regardless. So using new protocols (however lax or personal they may be) for building a brand in this new medium will be big. But it's a struggle for marketers, web savvy or not. Good recapitulation. The social interaction of companies with other companies and consumers is hard for everyone involved. It’s a new frontier in many aspects because of the format, but in all truth it’s just a retread of older CRM in a new area.

Think of meeting customers at a retail store, except now you are Amazon and need to duplicate the customer service that happens at brick and mortars…or improve upon them. We may be dallying up “conversational marketing” because it’s the new buzzword, but it is extremely important that the end users know and like your brand regardless. So using new protocols (however lax or personal they may be) for building a brand in this new medium will be big. But it’s a struggle for marketers, web savvy or not.

]]> By: Joseph Jaffe http://www.toprankblog.com/2008/04/conversation-marketing-catfoa/#comment-392987 Joseph Jaffe Fri, 18 Apr 2008 00:30:46 +0000 http://www.toprankblog.com/2008/04/conversation-marketing-catfoa/#comment-392987 Thanks for the post and the coverage! Thanks for the post and the coverage!

]]> By: Lee Odden http://www.toprankblog.com/2008/04/conversation-marketing-catfoa/#comment-392845 Lee Odden Thu, 17 Apr 2008 20:48:51 +0000 http://www.toprankblog.com/2008/04/conversation-marketing-catfoa/#comment-392845 BTW, the next CATFOA event is with Brian Morrissey, Digital Editor at AdWeek 4/28 6pm at the Fine Line. Details on <a href="http://www.mima.org/events/index.asp?eventID=132" rel="nofollow">MIMA site</a>. BTW, the next CATFOA event is with Brian Morrissey, Digital Editor at AdWeek 4/28 6pm at the Fine Line. Details on MIMA site.

]]> By: Danny K http://www.toprankblog.com/2008/04/conversation-marketing-catfoa/#comment-392844 Danny K Thu, 17 Apr 2008 20:48:24 +0000 http://www.toprankblog.com/2008/04/conversation-marketing-catfoa/#comment-392844 Nice job Jessica. Sorry we didn't get a chance to meet at the Fine Line. Your post summed his presentation up very well. Gave it a Sphinn -All the Best Nice job Jessica. Sorry we didn’t get a chance to meet at the Fine Line. Your post summed his presentation up very well.

Gave it a Sphinn

-All the Best

]]> By: Scott Bauman http://www.toprankblog.com/2008/04/conversation-marketing-catfoa/#comment-392840 Scott Bauman Thu, 17 Apr 2008 20:42:13 +0000 http://www.toprankblog.com/2008/04/conversation-marketing-catfoa/#comment-392840 It's yours Lee. See, I said I was a conversation starter ;-) It’s yours Lee. See, I said I was a conversation starter ;-)

]]> By: Lee Odden http://www.toprankblog.com/2008/04/conversation-marketing-catfoa/#comment-392837 Lee Odden Thu, 17 Apr 2008 20:40:20 +0000 http://www.toprankblog.com/2008/04/conversation-marketing-catfoa/#comment-392837 Thanks for stopping by Ian! LOL Scott, that's good. I may use that today. Thanks for stopping by Ian! LOL Scott, that’s good. I may use that today.

]]> By: Scott Bauman http://www.toprankblog.com/2008/04/conversation-marketing-catfoa/#comment-392836 Scott Bauman Thu, 17 Apr 2008 20:38:55 +0000 http://www.toprankblog.com/2008/04/conversation-marketing-catfoa/#comment-392836 Yes, I do. Didn't write a book (yet), but I spend all my time explaining to clients that the litmus test for effectiveness today isn't WHERE a story appears, but rather how much conversation it sparks. When a tree (chopped up and made into a newspaper) falls and nobody is there to hear (read) it, did it make a sound? Welcome Jessica! Scott Yes, I do. Didn’t write a book (yet), but I spend all my time explaining to clients that the litmus test for effectiveness today isn’t WHERE a story appears, but rather how much conversation it sparks. When a tree (chopped up and made into a newspaper) falls and nobody is there to hear (read) it, did it make a sound?

Welcome Jessica!

Scott

]]> By: ian http://www.toprankblog.com/2008/04/conversation-marketing-catfoa/#comment-392809 ian Thu, 17 Apr 2008 20:15:41 +0000 http://www.toprankblog.com/2008/04/conversation-marketing-catfoa/#comment-392809 Man, I hope so. I wrote a book about "conversation marketing"... Man, I hope so. I wrote a book about “conversation marketing”…

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