As you also mention, all levels of individuals turn to the internet to acquire information or references. These individuals should be reminded that fundamentally they must assure themselves as to the credibility and accuracy of the information they decide to use as a reference of project guideline.

It’s a new age indeed. I’m stoked.

Nice read, Lee. And by the way, I read every word without noticing that you started three paragraphs with “as a result.” You had to point it out for me to catch it.

Adam Dufresne

Good post. I’m redesigning our site now (day job company) and have thought a lot about how SEO factors in toward PR. Interesting concept and one that will assuredly grow.

The REAL reason I’m writing though is that, you are right down the road from us! 4284 Shoreline Drive! Someone stop my exclamation! Just a heck of a coincidence. I didn’t know Top Rank was in the area…Cool.

The disappointing reality is that the vast majority of SEO agencies and consultants never begin a sentence with “we tested x and saw y result; we think this would also work in your situation to generate z results.”

While the theory of an SEO consultant having the resources to do in-house testing and keep up with market changes is compelling, our experience is that most don’t.

Those that do can differentiate themselves by publishing some of their results.