Comments on: Groundswell Interview with Charlene Li

By: Interview with Gary Koelling from Best Buy on Social Media | Online Marketing Blog

Thu, 25 Sep 2008 12:01:13 +0000

[...] Winning in a World Transformed by Social Technologies by Charlene Li and Josh [...]

By: Groundswell: Winning in a World Transformed by Social Technologies | CorporateBlogging.net

Mon, 26 May 2008 13:58:10 +0000

[...] Lee Odden [...]

By: Enterprise Social Media - Interview with Jim Cuene of General Mills and Doug Pollei | Online Marketing Blog

Wed, 14 May 2008 16:30:35 +0000

[...] asked this question of Charlene Li in a previous interview about Groundswell, so you can’t use her answer (RSS). If you were a [...]

By: If you were a social technology…

If you were a social technology… — Wed, 30 Apr 2008 03:37:21 +0000

[...] applications. Hmm. Ok lets stick to social technology. Lee Oden of the Online Marketing Blog interviewed Forrester Research Vice President & Principal Analyst covering social computing and [...]

By: Web 2.0 Expo Building a Social Strategy with Josh Bernoff Charlene Li | Online Marketing Blog

Wed, 23 Apr 2008 18:08:38 +0000

[...] The first session for me on day two of Web 2.0, “Creating a Coherent Social Strategy for Business” with Josh Bernoff and Charlene Li of Forrester, was one I’ve been looking forward to since I first read Groundswell. See my previous interview with Charlene Li on Groundswell. [...]

By: RSS is the backbone of the social Web » Enterprise RSS Promotion

RSS is the backbone of the social Web » Enterprise RSS Promotion — Wed, 23 Apr 2008 00:02:15 +0000

[...] Read the full interview [...]

By: Rita

Rita — Tue, 22 Apr 2008 08:14:56 +0000

Wow. A thought provoking article.

What are governmental agencies doing about the groundswell?

I looked at the video by Bob Parsons at Godaddy.com on what to tell the pope about the Internet. It was quite good. I wish I had a team to help me do video that good for my blog.

I write a blog for boomer consumers called The Survive and Thrive Boomer Guide at http://boomersurvive-thriveguide.typepad.com.

Rita

By: zowoco

zowoco — Tue, 22 Apr 2008 00:37:42 +0000

Charlene, I really focussed in on what you say to identify the activities of the older and senior Boomers: only 8% and 5% are actively creating blogs. Well, this is very interesting, a very small percentage when you consider these age groups have more experience to write about, more time to write and possibly more contacts. Firstly, what age groups do you truly believe are out there creatively blogging, and secondly, how can we in marketing zone in on these older and senior bloggers for profit potential?

I mean, you say these are readers of blogs, so might it not make good marketing sense to actively promote goods and services to these Boomers through the dynamic new medium of blogging?

This really sparks off a new wave of thought for me, in that I should be aware of the age-groups I am promoting to, who my readers really are, and also both how to attract the Boomers as keen readers and what to market to them!

I do believe blogging is quickly opening up huge new fronts of potential for small, medium and large companies to actively promote their products through the relaxed and therefore very powerful medium of blogging. This will be my main area of focus in the coming months. Thankyou for highlighting this as yet almost untapped goldmine online!
zowoco marketing xxx

By: Pilgrim’s Picks for April 21

Pilgrim’s Picks for April 21 — Mon, 21 Apr 2008 16:08:06 +0000

[...] Groundswell, the new book by Charlene Li and Josh Bernoff, is still sitting on my desk. I’ll post a review soon, but in the meantime Lee Odden scores an interview with Li. [...]