Comments on: Web 2.0 Expo – Social Media Optimization

By: Lee Odden

Lee Odden — Mon, 13 Oct 2008 11:48:45 +0000

Sam, if those two workers are web savvy and have the time, it makes sense to do the SMO yourself. If you can afford it, you can hire a consultant to speed things along.

By: SAM

SAM — Mon, 13 Oct 2008 03:23:37 +0000

Here comes a common question

Which is better for small business companies?
Do the SMO themselves? (lets say they have 2 dedicated workers

Hire a company to do it for them?

By: Lee Odden

Lee Odden — Sun, 27 Apr 2008 21:03:27 +0000

Hey Wayne, this post is from liveblogging a session at Web 2.0 Expo. I’m not sure if you’ve ever done that, but there’s no time to format, research links and spell check writing a blog post as the speakers make their presentations.

ROI is still based on the objectives being set and met whether they are SEO, branding or public relations.

By: Wayne Smallman

Wayne Smallman — Sun, 27 Apr 2008 15:50:37 +0000

Lee, what about dropping in some related links and tidying things up (spelling, formatting et cetera)?

I think for a lot people reading this who’re new to SMM & SMO, this might be a good primer for them.

For me, the ROI is still a magic box — I understand the metrics, but how do I arrive at a value for my content / effort?

Also, is it a fixed or variable value?

I’ve yet to read of anyone addressing this question…

By: coming soon: web 2.0 expo san francisco 2008 presentation - online – by muhammad saleem - social media maven

Thu, 24 Apr 2008 16:33:09 +0000

[...] while you wait for the complete presentation, check out this very comprehensive write-up from lee odden. [...]