Comments on: Agency + Client = Superhero Link Building Team

By: AngelinaBellew

AngelinaBellew — Sun, 04 Oct 2009 20:57:14 +0000

Friends and family are the most likely to blind date uncensored attempt the blind date for a single person. Those who know us best always seem to approach the blind date proposal with something like, “You know who would be perfect for you?” It’s a great start for a single person to find a partner. As far as what we like and are attracted to in a friend can definitely be found this way.

By: Lidelyn

Lidelyn — Thu, 29 May 2008 21:35:30 +0000

Every business’ success is reflective on the team working among members, and this also is what “two heads are better than one” about- as you have mentioned above. And yes, this is true in link building. This system also encourages both the agency and the client to work together under the same milieu. Link building as part of online marketing has been very prevalent these days, thus – “brings in unique experience and the up-to-date knowledge of what is hot in the online marketing industry”. Very well said and done.

By: Krunal Chauhan

Krunal Chauhan — Tue, 27 May 2008 18:52:29 +0000

Clients are ofcourse so crazy for themed links .. but hiring someone inhouse is not very feasible for these companies. And Even when they outsource one way link building they are very skeptical about these blackhat, bad neighborhood and link farms

By: Mark

Mark — Fri, 16 May 2008 15:15:48 +0000

Dear Dana,

Very nicely pointed out… Usually alot of confussion arise when the client doesn’t know what is going on or how much time it might require.

When the Client and the SEO Company both are working together they both know the real time status of there SEO Campaign.

And when both are working together it also gives the client an idea to implent all the changes which come into his mind…..

Good Post

Mark
Editor

By: Jason Cartwright

Jason Cartwright — Wed, 14 May 2008 15:23:10 +0000

Team work is key. Having a client use the contacts they have to acquire links, and also coordinating with someone in-house can really make such a huge difference. Great Post.

By: Eibhlin

Eibhlin — Wed, 14 May 2008 15:13:37 +0000

Great Article and couldn’t agree more – ““Two heads are better than one”: When both client and agency are working their link building and online promotions magic, everyone wins!”

Its all about forming partnerships with clients and building on that relationship in the long term.

By: SEO Update

SEO Update — Wed, 14 May 2008 00:00:10 +0000

At last.. transparency,team work is the key to a succesful SEO campaign, an agency without real collaboration with clients..is like a blind man leading the dog..great post.

By: Sarah

Sarah — Mon, 12 May 2008 01:31:08 +0000

I trust anyone who comes up number #1 organically when searching for “Marketing Blogs”. Seriously, you are right on target with this concept. It is a partnership between the agency and the client.

By: Jeffrey Smith

Jeffrey Smith — Mon, 12 May 2008 00:05:35 +0000

Once again Lee, you have hit the nail on the head. All I can say to that is, “Wonder twin powers, – Activate”. A finely honed client and SEO team are truly a dynamic duo when knowledge and motives are shared.

By: Barry Hurd

Barry Hurd — Sat, 10 May 2008 03:20:34 +0000

I believe one of the biggest assets of using an external SEO consultant is that they probably DO NOT know the client’s industry.

While it at first sounds odd, I have a background doing executive online recruiting. SEO experts from outside of your business are going to apply a whole set of insights and talents that do not adhere to a client’s industry standards. In most marketing situations this helps the client break out of the age-old train of industry thought, and look at the problem from an out of the box mindset.

I routinely mix ideas into my recipe of success by studying models that are successful in other regions, countries, and industries.

By: seo results

seo results — Fri, 09 May 2008 21:37:28 +0000

While I agree that SEO should be left up to the pro’s and not an in house task. I do know that its not all about linking or even keywords on your site. You have to have a very vast knowledge of everything that is SEO. If you concentrate solely on links and keywords you will never make a dent in pageranks.

By: Adam

Adam — Fri, 09 May 2008 13:01:57 +0000

lol @ the captain planet photo…classic

By: Melissa Paulik

Melissa Paulik — Fri, 09 May 2008 12:53:39 +0000

Dana,

You are spot on. Any SEO optimization efforts needs to be a collaboration between the client and the SEO team.

I hired an SEO company to optimize a company website. Our in-house team was knowledgeable but not expert level. Plus, I couldn’t afford to have the team focus as much time on SEO as they would need to in order to get the job done right.

There was no doubt that the SEO vendor I hired knew what they were doing. But, they took the attitude of “leave it up to us and you can just review what we provide.” After several weeks of mishaps such as really strange keywords suggestions, our team “forced” their way in to help the SEO vendor optimize our pages for language that would resonate with our target market.

As you said, the client knows the business (and the target customer) best. The SEO experts know SEO. The two have to work together in order to be effective.

By: Lee Odden

Lee Odden — Fri, 09 May 2008 12:10:28 +0000

Thanks Barry – credit goes to Thomas McMahon for implementing that.

By: Link Building this Week (19.2008) | Wiep.net

Link Building this Week (19.2008) | Wiep.net — Fri, 09 May 2008 12:09:40 +0000

[...] post; Why link building is risk management. In my opinion, the ideal situation is, like Dana Larson added later on in the discussion as well, that a link marketer should work together with the client to get the best links [...]

By: barry schwartz

barry schwartz — Fri, 09 May 2008 00:49:16 +0000

sweet iPhone theme lee!