Comments on: Book Review: Achieving The OPEN Brand by Way Of An Open Worldview http://www.toprankblog.com/2008/05/book-review-achieving-the-open-brand-by-way-of-an-open-worldview/ Grow your business with TopRank Online Marketing tips, articles, & expert information on social media, content marketing & search engine marketing. Tue, 14 Feb 2012 05:17:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Sarah http://www.toprankblog.com/2008/05/book-review-achieving-the-open-brand-by-way-of-an-open-worldview/#comment-405924 Sarah Mon, 12 May 2008 01:35:45 +0000 http://www.toprankblog.com/?p=2405#comment-405924 This is one of my favorite marketing books. Why? Many companies still do not segment the market the way Mooney suggests. In fact I work for a company that insists on segmenting by age. I think marketers Nike would be proud. Nike is a company who executes the concepts in Open Brand with full intent and pioneering. This is one of my favorite marketing books. Why? Many companies still do not segment the market the way Mooney suggests. In fact I work for a company that insists on segmenting by age. I think marketers Nike would be proud. Nike is a company who executes the concepts in Open Brand with full intent and pioneering.

]]> By: MDC http://www.toprankblog.com/2008/05/book-review-achieving-the-open-brand-by-way-of-an-open-worldview/#comment-404255 MDC Wed, 07 May 2008 17:35:53 +0000 http://www.toprankblog.com/?p=2405#comment-404255 Well for me it seems that online marketing indicators will soon be more important for Advertisers as well than GRPs and other offline ones. I'm waiting for that day. Well for me it seems that online marketing indicators will soon be more important for Advertisers as well than GRPs and other offline ones. I’m waiting for that day.

]]> By: robert john ed http://www.toprankblog.com/2008/05/book-review-achieving-the-open-brand-by-way-of-an-open-worldview/#comment-404229 robert john ed Wed, 07 May 2008 15:25:15 +0000 http://www.toprankblog.com/?p=2405#comment-404229 Sounds like a decent read. The idea of an Open Brand is certainly something that should be addressed, and those examples are half on half off. The Victoria Secret half time show was great, but I'm missing the open angle. The Doritos example makes sense. The Burton is sort of there, but should really be pointing to letting boarders design their own (http://www.snowboard-mag.com/node/6396). The big idea of Open Brands is one that builds a business around it... http://www.threadless.com/ comes to mind, I wish I had some more examples. But this is a viable way to start a business...on the net. How about off the net? Can user generated products be a viable strategy in other places? This is a book idea; long tail 2. Sounds like a decent read. The idea of an Open Brand is certainly something that should be addressed, and those examples are half on half off. The Victoria Secret half time show was great, but I’m missing the open angle. The Doritos example makes sense. The Burton is sort of there, but should really be pointing to letting boarders design their own (http://www.snowboard-mag.com/node/6396).

The big idea of Open Brands is one that builds a business around it… http://www.threadless.com/ comes to mind, I wish I had some more examples. But this is a viable way to start a business…on the net. How about off the net? Can user generated products be a viable strategy in other places? This is a book idea; long tail 2.

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