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Archive for May, 2008


TopRank Online Marketing

Agency + Client = Superhero Link Building Team

TopRank Online Marketing on May 8th, 2008     Business of SEO, Link Building, Online Marketing, SEO, SEO Training

Two heads are better than one. How many times have we all heard that in our lives?  When having a brainstorming session, it helps to bounce ideas off of one another to generate the best possible solution. Even when saving the world, is it always important to have a sidekick. Or a team of sidekicks.

captainplanet

The same is true of link building teams. It can be considered a general rule of thumb to say “the more, the merrier” when it comes to the size of a team working on link building, social media and content promotion. An experienced team working together will generate far more inbound links and traffic to the target website than just one person – bent over a desk, Red Bull in hand, click-clacking away on the keyword.

Lee Odden

Social Media Monitoring – Top 10 Reasons for Monitoring Brands

Lee Odden on May 8th, 2008     Guest Posts, Interactive Marketing, Online Marketing, Social Media, Web Analytics

[Editor’s note: We’re excited to share this next guest post from David Alston of Radian6. A fast emerging leader in the field of social media measurement Radian6 is a service TopRank uses to  provides social media monitoring to clients. Radian6 serves hundreds of leading PR firms, ad agencies and brand marketers.]

David is VP Marketing at Radian6 in New Brunswick, Canada with previous experience at several tech startups in the interactive advertising and the video over IP space. Most recently, he was partner and VP of Marketing at PR firm, Revolution Strategy. His blog is TweetPR.

Lee Odden

Tips on Content Centered Link Building

Lee Odden on May 7th, 2008     Link Building, Online Marketing, SEO

Yesterday, Junta 42 announced their latest list of top content marketing focused blogs (Online Marketing Blog came in at #2 in between Copyblogger and PR 2.0) and it reminded me yet again of how important content is for SEO. It used to be when discussing search engine optimization services 5-6 years ago, we’d focus on keyword optimization of content and getting links as independent tactics. Today, it’s a different story.

Of course many of the basics of SEO still apply, such as keyword research, on-page optimization of existing content and solving crawling issues. But attracting links and creating new content are no longer separate tasks. They’re interdependent.

The success formula for content centered link building is simple:

  • Establish distribution channels such as blog/RSS, email list, social networks, social content
TopRank Online Marketing

Book Review: Achieving The OPEN Brand by Way Of An Open Worldview

TopRank Online Marketing on May 7th, 2008     Interactive Marketing, Online Marketing, Social Media

theopenbrand

“For the first time in the history of calculating the ROI of marketing expenditures, influence behaviors and patterns of the volume achievable only on the social web begin to offset the overall cost of marketing,” quotes the new book “The Open Brand: When Push Comes to Pull in a Web-Made World” by Resource Interactive’s President Kelly Mooney and Innovation Consultant Dr. Nita Rollins.

While not appearing on page one, this idea is certainly one of the most important, and likely most sought after skim through takeaways marketers (both on the client and agency side) will seek when first hunting for the knowledge contained within this book.

Lee Odden

Five New Twitter Tools You Should Know

Lee Odden on May 5th, 2008     Blogging, Microblogging, Online Marketing, Social Media

Right along with Facebook, YouTube and blogging, Twitter is one of the most often written about social media communication tools. (Follow me @leeodden) We’ve run polls about how people use Twitter as well as aggregated tips from the Twitter community on how to get the most productivity out of it. This post shares a few new Twitter tools you may find useful.

TweetWheel – You may have a 100 or even 1000 followers. Which of your followers know each other? Tweet Wheel helps you find out visually. Note, if you have a LOT of followers, this will take a while.

Lee Odden Twitter Wheel

The account I searched on has around 1,400 followers and it looks like Tweet Wheel limits the display to 100 or so. There’s only so much room on the screen.

Lee Odden

BIGLIST Update Search Marketing Blogs 050208

Lee Odden on May 2nd, 2008     BIGLIST SEM Blogs, Online Marketing

SEO Blogs

Going by the last month of updates, we’re now updating the BIGLIST of SEO blogs every second Friday. That should give us more time to filter out the better sites for inclusion. Read on at the bottom as there are several reminders on how to get on the list as well as stay on.

  • The Big Wave Blog – Vikram Singh, Ronnie Soud and Melanie Korn contribute their insights on everything from online branding to events to SEO/PPC/Social Media marketing.
  • SEO Woman - Former print journalist Adrienne Doss is now the SEO for an online medical equipment store based in San Antonio. She blogs about internet marketing, SEO and even has a category for ethics – which is refreshing to see.
Lee Odden

Site Re-Design? Call Your SEO Expert First!

Lee Odden on May 1st, 2008     Online Marketing, SEO, SEO Tips

It’s a near nightmare situation really. A client sends an email on Friday saying, “We’re launching a new web site on Monday, can you take a look at it to make sure our site optimization is ok?”.

The Account Manager asks for a URL and upon receiving, clicks to find a “pretty” home page with 90% images and/or Flash, “cool web 2.0″ navigation using Ajax and as a result of a new content management system, a URL syntax that is completely different than before. Oh, and all title/meta descriptions are now hard coded and there are 50% less pages because the VP of Marketing heard at an executive marketing seminar that “less is more”.

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