Comments on: Social Media Monitoring – Top 10 Reasons for Monitoring Brands http://www.toprankblog.com/2008/05/top-10-reasons-for-monitoring-brands-in-social-media/ Grow your business with TopRank Online Marketing tips, articles, & experts interviews on social media, digital PR & search engine marketing. Sat, 20 Mar 2010 19:33:21 -0500 http://wordpress.org/?v=2.9.2 hourly 1 By: T. Morris http://www.toprankblog.com/2008/05/top-10-reasons-for-monitoring-brands-in-social-media/#comment-536453 T. Morris Thu, 10 Sep 2009 18:08:14 +0000 http://www.toprankblog.com/?p=2409#comment-536453 Fine to monitor but Radian6 cannot derive sentiment - the emotional driver of brands. Fine to monitor but Radian6 cannot derive sentiment – the emotional driver of brands.

]]> By: Nick Holmes a Court http://www.toprankblog.com/2008/05/top-10-reasons-for-monitoring-brands-in-social-media/#comment-464145 Nick Holmes a Court Sun, 14 Sep 2008 14:40:38 +0000 http://www.toprankblog.com/?p=2409#comment-464145 Thanks for writing this article. I think your points on ROI are a really interesting area of discussion and im sure we are all looking forward to case studies where more definitive and measured results can be explored. I also want to share with you an article on our blog called <a href="http://www.buzznumbershq.com/blog/2008/09/enterprise-social-media-intelligence.html" rel="nofollow">Enterprise Social Media Intelligence</a> which is our call to action for the enterprise. Your post reminded me of our blog post, strangely it appears we have a similar writing style :) Thanks for your time and i look forward to your feedback. Regards Nick Holmes a Court CEO, BuzzNumbers Thanks for writing this article. I think your points on ROI are a really interesting area of discussion and im sure we are all looking forward to case studies where more definitive and measured results can be explored.

I also want to share with you an article on our blog called Enterprise Social Media Intelligence which is our call to action for the enterprise. Your post reminded me of our blog post, strangely it appears we have a similar writing style :)

Thanks for your time and i look forward to your feedback.

Regards

Nick Holmes a Court
CEO, BuzzNumbers

]]> By: Community Guy, Jake McKee - WOM Offers the Sweet Taste of Success http://www.toprankblog.com/2008/05/top-10-reasons-for-monitoring-brands-in-social-media/#comment-455120 Community Guy, Jake McKee - WOM Offers the Sweet Taste of Success Wed, 27 Aug 2008 18:18:20 +0000 http://www.toprankblog.com/?p=2409#comment-455120 [...] David Alston, Radian6, as posted on Online Marketing Blog [...] [...] David Alston, Radian6, as posted on Online Marketing Blog [...]

]]> By: Mike Templeton http://www.toprankblog.com/2008/05/top-10-reasons-for-monitoring-brands-in-social-media/#comment-431304 Mike Templeton Mon, 07 Jul 2008 23:08:23 +0000 http://www.toprankblog.com/?p=2409#comment-431304 As others have mentioned, monitoring social media can be done to some extent with free tools and several bodies behind mice and keyboards, but to what extent can you REALLY monitor everything? Oddpodd made a keen observation in that social media monitoring can become an entire job in itself. However, to help businesses combat that overwhelming time commitment, Radian6 is providing something that can do all the heavy lifting for you. You can run spreadsheets full of data all day long, but until you can make sense of it all and present it to management with hard facts and numbers, you might have a hard time proving ROI. As others have mentioned, monitoring social media can be done to some extent with free tools and several bodies behind mice and keyboards, but to what extent can you REALLY monitor everything?

Oddpodd made a keen observation in that social media monitoring can become an entire job in itself. However, to help businesses combat that overwhelming time commitment, Radian6 is providing something that can do all the heavy lifting for you.

You can run spreadsheets full of data all day long, but until you can make sense of it all and present it to management with hard facts and numbers, you might have a hard time proving ROI.

]]> By: Matt http://www.toprankblog.com/2008/05/top-10-reasons-for-monitoring-brands-in-social-media/#comment-415240 Matt Thu, 29 May 2008 07:48:37 +0000 http://www.toprankblog.com/?p=2409#comment-415240 Does anyone know the life span of links posted on social media sites? Does anyone know the life span of links posted on social media sites?

]]> By: Matt http://www.toprankblog.com/2008/05/top-10-reasons-for-monitoring-brands-in-social-media/#comment-415236 Matt Thu, 29 May 2008 07:47:02 +0000 http://www.toprankblog.com/?p=2409#comment-415236 Something ive never considered, I think I will from now. Something ive never considered, I think I will from now.

]]> By: Tactical Thinking » Blog Archive » Monitoring your brand and acknowledging mistakes http://www.toprankblog.com/2008/05/top-10-reasons-for-monitoring-brands-in-social-media/#comment-412313 Tactical Thinking » Blog Archive » Monitoring your brand and acknowledging mistakes Fri, 23 May 2008 22:43:30 +0000 http://www.toprankblog.com/?p=2409#comment-412313 [...] media complaint responding benefits (wow, that’s a mouthful) very nicely in his last post Top 10 Reasons for Monitoring Brands in Social Media. “A complaint is an opportunity to demonstrate problem-solving abilities. A posted complaint [...] [...] media complaint responding benefits (wow, that’s a mouthful) very nicely in his last post Top 10 Reasons for Monitoring Brands in Social Media. “A complaint is an opportunity to demonstrate problem-solving abilities. A posted complaint [...]

]]> By: oddpodz http://www.toprankblog.com/2008/05/top-10-reasons-for-monitoring-brands-in-social-media/#comment-406997 oddpodz Wed, 14 May 2008 20:09:41 +0000 http://www.toprankblog.com/?p=2409#comment-406997 In addition to these tips, do you have any tools that you find helpful? We have found that all this monitoring is in itself a full time job. In addition to these tips, do you have any tools that you find helpful? We have found that all this monitoring is in itself a full time job.

]]> By: Media Philosopher » Top 10 Reasons for Monitoring Brands in Social Media http://www.toprankblog.com/2008/05/top-10-reasons-for-monitoring-brands-in-social-media/#comment-406462 Media Philosopher » Top 10 Reasons for Monitoring Brands in Social Media Tue, 13 May 2008 12:24:14 +0000 http://www.toprankblog.com/?p=2409#comment-406462 [...] recommend this article, “Top 10 Reasons for Monitoring Brands in Social Media“. It was written by my colleague, David Alston, as a guest post on Lee Odden’s TopRank [...] [...] recommend this article, “Top 10 Reasons for Monitoring Brands in Social Media“. It was written by my colleague, David Alston, as a guest post on Lee Odden’s TopRank [...]

]]> By: links for 2008-05-11 | Rocky Fu's Blog http://www.toprankblog.com/2008/05/top-10-reasons-for-monitoring-brands-in-social-media/#comment-405672 links for 2008-05-11 | Rocky Fu's Blog Sun, 11 May 2008 08:35:40 +0000 http://www.toprankblog.com/?p=2409#comment-405672 [...] Top 10 Reasons for Monitoring Brands in Social Media | Online Marketing Blog “We’ve found a multitude of reasons for paying attention to what’s being said in social media. Here are the top ten.” (tags: business internet marketing social branding) [...] [...] Top 10 Reasons for Monitoring Brands in Social Media | Online Marketing Blog “We’ve found a multitude of reasons for paying attention to what’s being said in social media. Here are the top ten.” (tags: business internet marketing social branding) [...]

]]> By: Something Not So Secret: You’re Being Watched | The Future Buzz http://www.toprankblog.com/2008/05/top-10-reasons-for-monitoring-brands-in-social-media/#comment-404864 Something Not So Secret: You’re Being Watched | The Future Buzz Fri, 09 May 2008 01:43:46 +0000 http://www.toprankblog.com/?p=2409#comment-404864 [...] Marketers:  Keeping your finger on the pulse of what the web is saying is vital to understand your deepest fans and early adopters of new products.  It’s also important so you can latch on to buzz about a client or product and help fan that buzz even further.  Here’s 10 more reasons you should monitor social media. [...] [...] Marketers:  Keeping your finger on the pulse of what the web is saying is vital to understand your deepest fans and early adopters of new products.  It’s also important so you can latch on to buzz about a client or product and help fan that buzz even further.  Here’s 10 more reasons you should monitor social media. [...]

]]> By: New Word Of Mouth » Social media: dead before it started? http://www.toprankblog.com/2008/05/top-10-reasons-for-monitoring-brands-in-social-media/#comment-404801 New Word Of Mouth » Social media: dead before it started? Thu, 08 May 2008 23:06:01 +0000 http://www.toprankblog.com/?p=2409#comment-404801 [...] are planning a new social media launch, David Alston, by way of Lee Odden talks about ten things to watch when launching a site. I think some of the tips are a bit… well if you are getting so much traffic you can watch [...] [...] are planning a new social media launch, David Alston, by way of Lee Odden talks about ten things to watch when launching a site. I think some of the tips are a bit… well if you are getting so much traffic you can watch [...]

]]> By: Brian Humphrey http://www.toprankblog.com/2008/05/top-10-reasons-for-monitoring-brands-in-social-media/#comment-404741 Brian Humphrey Thu, 08 May 2008 19:46:01 +0000 http://www.toprankblog.com/?p=2409#comment-404741 Lee, David's guest post is but one of the many features that keep us coming back to your blog. In an era where too many organizations descibe on-line dialogue about them as 'why us?', the Los Angeles Fire Department is pleased to be among the increasing number of brands saying 'why not us?'. While our efforts are difficult to quantify as a typical return-on-investment, the qualifying effect on safety, health, productivity - and overall public trust is far beyond metrics. Our thanks to David and you for helping and keeping us thinking outside the norm! Respectfully Yours in Safety and Service, Brian Humphrey Firefighter/Specialist Public Service Officer Los Angeles Fire Department LAFD Blog: http://lafd.org/blog Lee,

David’s guest post is but one of the many features that keep us coming back to your blog.

In an era where too many organizations descibe on-line dialogue about them as ‘why us?’, the Los Angeles Fire Department is pleased to be among the increasing number of brands saying ‘why not us?’.

While our efforts are difficult to quantify as a typical return-on-investment, the qualifying effect on safety, health, productivity – and overall public trust is far beyond metrics.

Our thanks to David and you for helping and keeping us thinking outside the norm!

Respectfully Yours in Safety and Service,

Brian Humphrey
Firefighter/Specialist
Public Service Officer
Los Angeles Fire Department

LAFD Blog: http://lafd.org/blog

]]> By: David Alston http://www.toprankblog.com/2008/05/top-10-reasons-for-monitoring-brands-in-social-media/#comment-404677 David Alston Thu, 08 May 2008 15:44:42 +0000 http://www.toprankblog.com/?p=2409#comment-404677 Hi everyone, Thanks for the great discussion and thanks Lee for the opportunity to guest post today. I've been able to connect with Alisa and Adam this week and would also love to connect with you too David. I just followed you on Twitter so feel free to DM me back with your preferred email and we'll get you set up to take a spin through a demo. Cheers. David Hi everyone,

Thanks for the great discussion and thanks Lee for the opportunity to guest post today. I’ve been able to connect with Alisa and Adam this week and would also love to connect with you too David. I just followed you on Twitter so feel free to DM me back with your preferred email and we’ll get you set up to take a spin through a demo.

Cheers.

David

]]> By: Pilgrim’s Picks for May 8 http://www.toprankblog.com/2008/05/top-10-reasons-for-monitoring-brands-in-social-media/#comment-404663 Pilgrim’s Picks for May 8 Thu, 08 May 2008 14:51:04 +0000 http://www.toprankblog.com/?p=2409#comment-404663 [...] Alston guests at Online Marketing Blog and shares his 10 reasons for monitoring your online reputation. So read them, then head [...] [...] Alston guests at Online Marketing Blog and shares his 10 reasons for monitoring your online reputation. So read them, then head [...]

]]> By: Lee Odden http://www.toprankblog.com/2008/05/top-10-reasons-for-monitoring-brands-in-social-media/#comment-404662 Lee Odden Thu, 08 May 2008 14:48:52 +0000 http://www.toprankblog.com/?p=2409#comment-404662 Great discussion Adam and Alisa! The free tools are great, but in order to qualify all that raw data and better visualize trends, a good tool is needed. Jeremiah Owyang has a great list of such tools on http://www.web-strategist.com/blog/ We were so impressed by Radian6 when reviewing their tool and willingness to make enhancements based on customer suggestions, that our discussions led us to becoming mutual clients. You can request a <a href="http://www.radian6.com/cms/contact_us" target="_blank" rel="nofollow">demo of Radian6</a> here. Great discussion Adam and Alisa!

The free tools are great, but in order to qualify all that raw data and better visualize trends, a good tool is needed. Jeremiah Owyang has a great list of such tools on http://www.web-strategist.com/blog/

We were so impressed by Radian6 when reviewing their tool and willingness to make enhancements based on customer suggestions, that our discussions led us to becoming mutual clients.

You can request a demo of Radian6 here.

]]> By: Measurement = Monitoring Social Media « Noticiare http://www.toprankblog.com/2008/05/top-10-reasons-for-monitoring-brands-in-social-media/#comment-404658 Measurement = Monitoring Social Media « Noticiare Thu, 08 May 2008 14:36:38 +0000 http://www.toprankblog.com/?p=2409#comment-404658 [...] David Alston, do TweetPR, acaba de publicar as Top 10 Reasons for Monitoring Brands in Social Media como convidado do Online Marketing [...] [...] David Alston, do TweetPR, acaba de publicar as Top 10 Reasons for Monitoring Brands in Social Media como convidado do Online Marketing [...]

]]> By: Adam http://www.toprankblog.com/2008/05/top-10-reasons-for-monitoring-brands-in-social-media/#comment-404653 Adam Thu, 08 May 2008 14:16:10 +0000 http://www.toprankblog.com/?p=2409#comment-404653 great point alisa, agreed on the part that viewing social media as a separate channel is a mistake. i am curious to see the service in action, i put in a request for demo to radiant -- i think i have to see it in action to see if its right for me cheers on bringing this to my attention Lee - adam great point alisa, agreed on the part that viewing social media as a separate channel is a mistake.

i am curious to see the service in action, i put in a request for demo to radiant — i think i have to see it in action to see if its right for me

cheers on bringing this to my attention Lee

-
adam

]]> By: Lee Odden http://www.toprankblog.com/2008/05/top-10-reasons-for-monitoring-brands-in-social-media/#comment-404652 Lee Odden Thu, 08 May 2008 14:15:12 +0000 http://www.toprankblog.com/?p=2409#comment-404652 Thanks David, visit the Radian6 web site and you can arrange a demo. Thanks David, visit the Radian6 web site and you can arrange a demo.

]]> By: Alisa http://www.toprankblog.com/2008/05/top-10-reasons-for-monitoring-brands-in-social-media/#comment-404651 Alisa Thu, 08 May 2008 14:14:05 +0000 http://www.toprankblog.com/?p=2409#comment-404651 @Adam, yes, you need creative to be able to execute successfully...but no one will budget for that creative unless they can see an ROI, or at least ROO...and also, one last point i'll make..and that is that viewing "social media" as a separate channel, or channel within the internet, is a critical error that agencies are making right now. "Social media" is really simply the state of the internet. More than that, on a more abstract level it is indicative of a total life cycle of the digital consumer..."social media" bridges the online/offline/mobile touchpoints of this digital consumer..so its not just understanding whats going on in social media...its understanding the new metrics of the Digital Life. @Adam, yes, you need creative to be able to execute successfully…but no one will budget for that creative unless they can see an ROI, or at least ROO…and also, one last point i’ll make..and that is that viewing “social media” as a separate channel, or channel within the internet, is a critical error that agencies are making right now. “Social media” is really simply the state of the internet. More than that, on a more abstract level it is indicative of a total life cycle of the digital consumer…”social media” bridges the online/offline/mobile touchpoints of this digital consumer..so its not just understanding whats going on in social media…its understanding the new metrics of the Digital Life.

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