Comments on: Extending SEO with Digital Asset Optimization

By: New Perspectives on Digital Asset Optimization for 2009 | Online Marketing Blog

Tue, 09 Dec 2008 20:44:45 +0000

[...] Digital Asset Optimization – Evolved Search Engine Optimization – TopRank [...]

By: SEO in Universal and Personal Search | Online Marketing Blog

SEO in Universal and Personal Search | Online Marketing Blog — Fri, 14 Nov 2008 15:01:18 +0000

[...] outlined several advantages to getting your digital assets into universal search.

By: SEO 2.0 | 7 SEO 2.0 Lessons: SEO For Humans Instead of Spiders is Not About Google and “Content is King”

Fri, 10 Oct 2008 09:32:53 +0000

[...] SEO 2.0 is not just another hyped term for SEO or SMO. SEO 2.0 is a paradigm shift. It might be Digital Asset Optimization like Lee Odden coined it but it’s certainly not only about “content is king” and SEO for humans [...]

By: paisley

paisley — Tue, 15 Jul 2008 21:57:26 +0000

Bill,
F*** “link juice” just move past it, it’s an old dead seo technique… point your client to google’s link rules.

By: Bill Hunt

Bill Hunt — Tue, 15 Jul 2008 18:07:59 +0000

Lee – Your comment about Fickr and the nofollow attribute is key to the separation of old school thinking and those who work to unlock and unleash digital content. We get people who look at us as the “SEO guys” and when we recommend Digital Asset Optimization they either don’t want to do it or get annoyed if they don’t get their precious “Link Juice.” When we explain the idea of “ShelfSpace” and “traffic increases” from optimizing their social media content they get bored and point us to some article or forum that talks about how they should be begging for links rather than unleashing the vast stable of digital content they have locked away.

By: paisley

paisley — Mon, 07 Jul 2008 14:06:41 +0000

We are giving clients a DAO checklist, After, they sign a contract and pay the check.. it’s now part of the workflow for our ORM/PR/SEO clients.

By: DAOxpert

DAOxpert — Thu, 03 Jul 2008 16:20:20 +0000

The degree of skill in Digital Asset Optimization is something business clients will soon begin to ask their SEO teams/consultants. If you answer “little” or “what is DAO?”, you show your lack of understanding of this growing SEO requirement. Companies spend tons of time/resources/effort creating some great multimedia information in the form of presentations, document tutorials, and podcasts, so why would they not want them optimized to allow greater search result frequency? Do yourself (and your clients) a favor and immerse yourself in this new SEO aspect. Your overall SEO strategy will thank you.

By: Quality Search Engine Optimization Consulting Cannot be Rushed | Online Marketing Blog

Tue, 24 Jun 2008 20:57:28 +0000

[...] is a web site owner to do? Diversification as is possible through strategies such as digital asset optimization are the best prevention. Otherwise, PPC campaigns can be run as well as social media promotions, [...]

By: SEO ShootOut » Digital Asset Optimization

SEO ShootOut » Digital Asset Optimization — Tue, 24 Jun 2008 20:20:39 +0000

[...] hear of Digital Asset Optimization (DAO)? If you have, good for you. I just came across a very good post by Lee Oddenat Top Rank. The heart of the article can be summized by this paragraph: If an asset [...]

By: Social Media Now | Social Media Club

Social Media Now | Social Media Club — Wed, 11 Jun 2008 01:39:53 +0000

[...] Lee Odden guides you in Extending SEO With Digital Asset Optimization [...]

By: paisley

paisley — Wed, 04 Jun 2008 15:42:17 +0000

after reviewing my article… one more acronym…

Online Reputation Management
ORM

By: Tad Chef

Tad Chef — Wed, 04 Jun 2008 10:55:45 +0000

“The search marketing industry is rich with acronyms: SEO, SEM, PPC, ROI, SERPs (even LMAO) as well as buzz phrases such as “search engine optimization” and “social media optimization”. Do we really need another?”

Hey Lee, in 2006 you used a better term, SEO 2.0! I certainly do not own it. So why confusing people with a new acronym?

By: Internet Marketing Link Love for June 3, 2008

Internet Marketing Link Love for June 3, 2008 — Tue, 03 Jun 2008 20:33:12 +0000

[...] Digital Asset Optimization is critical to online marketing success. Lee of Top Rank blog shares a great post to explain what digital asset optimization is and why its important. [...]

By: Maria Reyes-McDavis

Maria Reyes-McDavis — Tue, 03 Jun 2008 18:41:18 +0000

Lee,
Great post, I agree with @Paisley, PDF’s, forums, and online media placements are great too.

Maria Reyes-McDavis

By: paisley

paisley — Tue, 03 Jun 2008 17:34:35 +0000

Lee,
Don’t forgot about PDF’s, forums, online media placements.

Been writing an article on this for well over a year.. it’s now like 3 pages.. but it’s a mix of DAO and DAM.. (management)

However mine is from an Agency perspective..
things like?
Where are your .fla files housed for your flash presentations?
Can everyone in your company access your standardized powerpoint template…?

take your thoughts, blend on slow speed and then you get the idea..

By: Lee Odden

Lee Odden — Tue, 03 Jun 2008 17:19:13 +0000

Flickr does allow links in the descriptions, comments and notes, they’re just nofollowed. That means no SEO value but traffic is possible.

Submitting stock or catalog photos of products isn’t going to help if others are doing the same thing. You’d want to find a way to make your images unique and useful in a way that would motivate viewers to click through.

Adding a link from the image description to the product page is how you would filter visitors to your site.

By: Dan Shields

Dan Shields — Tue, 03 Jun 2008 16:52:55 +0000

Ok so I was thinking in terms of photosharing sites because I know we already try to optmizie the other stuff on our sites as good as we can but of course there is always room for improvement. The thing I wonder though if we are to submit product images to Flikr what does that do for us if it doesn’t link back to our sites. We sell products that a thousand other stores sell also so to post pictures of lets say Car Seats on Flikr and tag it up nicely how does that filter back to our site?

By: Lee Odden

Lee Odden — Tue, 03 Jun 2008 15:13:27 +0000

Hi Dan. Making it easier for image search bots and search engines to find and associate images with keywords is how you optimize images.

Keywords are used in file names, surrounding text, anchor text links to the image and alt text to name a few. Promoting the images on image sharing sites and using tags/keywords is another way to leverage images as a promotable asset.

For many of our clients, image search is one of the top 5 referring sources of traffic.

By: Dan Shields

Dan Shields — Tue, 03 Jun 2008 14:07:06 +0000

I guess I am just a little confused. So what can we do to optimize product images.