I have found in my industry only about 15 % subscribe by feed, the rest by email notifications of updates to the blog. The click through rate on the emails is an amazing 85%.

Also speaking to clients who do both feed and email: If they put a lot of importance on your site they prefer to be notified by email rather then feed. It seem as the inbox also acts as a sort of action list for many people!?

In every online marketing venture that people makes if they work together, there is no impossible for success. All you need to do is lay out your plan and do it.

Great tips from everyone so far too! Thanks for sharing

It’s not just online marketing that doesn’t work overnight, it’s off line marketing as well. The marketing campaign that is an “overnight success” has another definition: flash in the pan.

Marketing is truly a game where slow and steady wins the race! Oh, and marketing also means “there’s always room for improvement” a.k.a. continuously monitor, analyze and refine.

wrap your emails so every email sent by an employee becomes a branding tool (and then a research tool when recipients click on the wrap). It’s all about beeing as targeted as possible and you’re sending that email anyway.

I would add another great tip – use a lot of secondary research to be prepared for each of your meetings. You’ll be amazed how much valuable information is out there.

The cool thing is to outsource it! At our agency, we out source all our secondary research before client meetings, NB pitches, and before any primary research project to a team of experienced planners who do a wonderful job (www.magicwandresearch.com)

It saved us a ton of money on primary research and planning hours last year.

Thought to share that with you.

Tanya

A lot of these points are things that I do without thinking, but their also the same points that I need to remind other co-workers who are newer to industry best practices and trends.

This will be a great post to pass around.