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Archive for June, 2008


TopRank Online Marketing

SMX Advanced: Search Marketing and Surviving a Recession

TopRank Online Marketing on Jun 4th, 2008     Business of SEO, Online Marketing, Search Marketing Expo

Search Marketing and Surviving a Recession

While there is still a debate over the effect of the recession we are in, or even if we are in a recession at all, it seems most companies and individuals are preparing for it the best they can. Talks of budget cuts and conserving resources are on everyone’s minds these days.

So where does search marketing fit in to all of this?

Our expert panel this morning at SMX Advanced – consisting of Jon Miller from Marketo (a TopRank client), Russ Mann of Covario , Dave Davies of Beanstalk Search Engine Positioning and Andrew Beckman of Location3 Media – gave great advice and opinions in how to come out of this recession thriving.

TopRank Online Marketing

SMX Advanced: Day 1 in Photos

TopRank Online Marketing on Jun 4th, 2008     Online Marketing, Search Marketing Expo

SMX Advanced  at a glance

Day 1 at SMX Advanced has wrapped up quite nicely. Below are some of the session highlights and the gorgeous Bell Harbor Conference Center.

Danny Sullivan welcoming us all

Danny Sullivan opening the show this morning in Seattle.

Blow Your Mind Linkbuilding Tactics

Everyone milling around, getting ready for the first of this mornings sessions

Blow Your Mind Linkbuilding Tactics

Blow Your Mind Linkbuilding Tactics panel this morning

Building Value for your SEM Business

Building Value for your SEO Business session, where we learned that we must invest in our clients and employees to increase the value of the company

Buying Sites for SEO

Buying Sites for SEO panel, featuring Shoemoney in a fantastic video. You can view his SMX Advanced video here.

Danny and Matt
Danny and Matt, dressed as twins, during You & A with Matt Cutts to close the conference today.

TopRank Online Marketing

SMX Advanced: You and A With Matt Cutts

TopRank Online Marketing on Jun 4th, 2008     Link Building, Online Marketing, Search Marketing Expo, SEO

Danny and Matt

Watch out link-and site-buyers alike! Matt Cutts is in town!

For those of you know don’t know (is there anyone out there who doesn’t?), Matt Cutts is the head of Google’s web spam team; which means any secret we are hearing at SMX Advanced, Matt is making sure the shady tactics aren’t working anymore next week.

Beginning with a pop culture comparison, Matt states that risky link building behavior is a lot like Milli Vanilli. If you do something that will benefit your site right away, like lip synching your way to a Grammy, you will get caught and it wont benefit your company in the future. You will be stripped of your Grammy and acquire a drug problem. And your site will be banned. :)

TopRank Online Marketing

SMX Advanced: Blow Your Mind Link Building Tactics

TopRank Online Marketing on Jun 3rd, 2008     Link Building, Online Marketing, Search Marketing Expo, SEO

Blow Your Mind Linkbuilding Tactics

Technical issues flavored the beginning of this session at SMX Advanced in Seattle. However, "oopsies" notwithstanding, Blow Your Mind Linkbuilding Tactics was informative with plenty of advice for gaining the authoritative inbound links web sites need to rank well in the search engines.

The session was packed with link builders looking for new and cutting edge linking information. While we listened, Greg Boser, Roger Montti, Jay Young, Stephan Spencer and Todd Friesen did their best to share with the audience how to get the best links. Their tips included:

Lee Odden

Extending SEO with Digital Asset Optimization

Lee Odden on Jun 3rd, 2008     SEO

Digital Asset Optimization

The search marketing industry is rich with acronyms: SEO, SEM, PPC, ROI, SERPs (even LMAO) as well as buzz phrases such as “search engine optimization” and “social media optimization”. Do we really need another?

One of the few things to be counted on in search marketing is that there will be change. That change comes in many forms including search engine algorithm changes (albeit more gradual than large, single events), changes in consumer search behavior and the introduction of evolving search channels such as social search and the semantic web.

With these changes come opportunities whether they are consumer, search engine or marketing driven. “Digital Asset Optimization“ refers to the practice of taking inventory of a company’s marketable, digital assets and implementing a process for keyword optimization and promotion to relevant channels.

Lee Odden

Twitter Poll: Ultimate Time Waster, or Great Tool?

Lee Odden on Jun 2nd, 2008     Microblogging, Search Engine Strategies, Social Media

Twitter Poll

At the upcoming Search Engine Strategies conference in Toronto, I’ll be presenting along with David Snyder and Chris Winfield a hotly anticipated session called “Twitter: Ultimate Time Waster, or Great Tool?”. With the fast growth and uptime growing pains, debates about Twitter are plentiful so let’s settle it once and for all with a Twitter poll:

Twitter Poll: Ultimate Time Waster, or Great Tool?

  • Great Tool (55%, 144 Votes)
  • Ultimate Time Waster (45%, 120 Votes)

Total Voters: 264

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I’ll be sharing the results at SES Tornoto, so be sure to pass along this post and see if we can break our poll response record.

Oh, and you can follow me on Twitter here: @leeodden

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