Comments on: Rushing Your SEO Doesn’t Mean Quicker Results

By: My Today’s 10 Most Favorite SEO Blog Posts | Max The Web

My Today’s 10 Most Favorite SEO Blog Posts | Max The Web — Sat, 22 Nov 2008 23:50:23 +0000

[...] Top Rank Blog: Rushing your SEO doesn’t mean quicker results Bottom line: There is never a good ‘quick fix’ if you lose search [...]

By: Brian

Brian — Wed, 09 Jul 2008 17:51:00 +0000

Nice post Lee, you bring up alot of good points

By: Hamilton Wallace

Hamilton Wallace — Tue, 08 Jul 2008 01:02:59 +0000

I agree. Many mid-market companies don’t see SEO in the same light as offline traffic generation. They buy ads and send direct mail every month, but “did some SEO last year that really worked well.” Makes no sense.

Then there are those of us who think people exist only online, perhaps because they do. I don’t care what you sell, people look for it off and online. You need to be both places!

By: When SEO Isn’t For Increasing Sales | Online Marketing Blog

When SEO Isn’t For Increasing Sales | Online Marketing Blog — Mon, 07 Jul 2008 11:54:06 +0000

[...] is a hot topic for Online Marketing blog with the most recent posts, “Rushing Your SEO Doesn’t Mean Quicker Results” and “Should Companies Hire Multiple Search Marketing Firms?”. The next in what [...]

By: Sonali Sengupta

Sonali Sengupta — Thu, 03 Jul 2008 13:24:17 +0000

Nice post. It’s true that SEO plans take time to draw and deliver results slowly, which could vary anywhere from 6 months to a year.

By: Vamsi

Vamsi — Tue, 01 Jul 2008 06:22:41 +0000

Thanks Lee, Nice writeup. Especially your un-biased comment.

By: Mark

Mark — Mon, 30 Jun 2008 15:11:20 +0000

Thanks Lee, its true, SEO takes time and proper understanding of how it works.

Great article.

Thank you.

By: Sandi Gauder

Sandi Gauder — Sat, 28 Jun 2008 12:34:16 +0000

Wow – so true. One our mantras is “if you don’t measure, you can’t manage”. As a web design firm, we get asked on a regular basis (often within days of site launch) by clients “why is my site not on Google?”.

From the initial meeting with our clients we start asking about the search terms they want to be found on, counsel them on writing copy that supports it and use basic analytics tools to get things started.

When the stars align and the clients work with us on the content, we’ve had good results (SEO is not one of our core offerings – yet). The challenge always comes with the clients who assume they’ll be found just because they have a website.

By: Bart Gibby - SEO Project Manager

Bart Gibby - SEO Project Manager — Thu, 26 Jun 2008 17:03:50 +0000

Brian,

I absolutely agree in most cases. The issue I run into as a consultant is often times implementation of the consulting advice.

Sometimes just getting a client to install simple website analytics can be a trial.

By: Brian Carter

Brian Carter — Thu, 26 Jun 2008 00:42:44 +0000

“I would rank the periodic or ongoing consultation of an outside agency higher than many other sources since it’s their job to test and measure online campaigns for a multiple companies on an ongoing basis. The cumulative knowledge, experience and insight that comes from working with many different web sites and their associated challenges is of benefit to each web site client individually.”

Amen, brother! Also, though an agency may have less time to work on a client than an in-house might, that means agencies have to focus on what works best- most efficient use of optimization resources. We keep track of all changes so we can see what worked and what didn’t. We can’t afford not to learn from everything.

By: Dana Lookadoo

Dana Lookadoo — Thu, 26 Jun 2008 00:29:17 +0000

The first comment is a fantastic testimonial and almost worth a blog post in its own right!

Highlight: “…there is rarely a quick fix.”

And to Lee, Happy Birthday! Thanks for writing content that’s not “dangerous!”

By: John Gillett

John Gillett — Wed, 25 Jun 2008 23:17:01 +0000

Even a rudimentary A/B test can provide incredible insights about a site and about your testing approach — the more you test, the more information you gain about your site and the more you are able to fine tune your tests to gain even more detailed info.

By: Internet Marketing Joy

Internet Marketing Joy — Wed, 25 Jun 2008 20:28:14 +0000

It is always important that in all things we do..we are always careful..although slow but sure is most most important.

By: Lee Odden

Lee Odden — Wed, 25 Jun 2008 20:20:06 +0000

Hey Bart, we are very much on the same page regarding testing. It’s the first and the last thing to do with any online marketing campaign. Cold hard data cuts through irrelevant and outdated opinions pretty quickly.

By: Lee Odden

Lee Odden — Wed, 25 Jun 2008 20:18:28 +0000

Hi Mario, we’re sponsoring both Blog World Expo and SES San Jose so I’m sure I’ll see you soon.

By: Lee Odden

Lee Odden — Wed, 25 Jun 2008 20:16:01 +0000

That’s a great story Anthony, thanks for sharing. Thank you also for the kind words about our agency.

Thanks Garrett and Russ, I agree.

By: Adam Singer

Adam Singer — Wed, 25 Jun 2008 19:30:35 +0000

great points lee, i think you’re spot on (as usual)

By: Bart Gibby - SEO Project Manager

Bart Gibby - SEO Project Manager — Wed, 25 Jun 2008 19:03:51 +0000

Lee! I have clients trying to rush things all the time. “Where are those title tags?” they ask. I say you just signed up yesterday… lets 1st see if you have indexing issues. no point in optimizing title tags of pages that are not or will never be indexed.

I loved your comment about “The best source for that information is through testing and measuring the performance of company online marketing campaigns.”

I personally beleive its the only truly valid source. blogs and forums, even some conventions propagate old “wives tales” about SEO.

The only way to be sure is to test and test again. And while your waiting for those test to finish, do some more testing.

Properly done test with valid current data beats any ones opinion, even my own opinion. Keyword verticals are not all created equally.

-Bart

By: Mario Bonilla

Mario Bonilla — Wed, 25 Jun 2008 18:58:48 +0000

Lee, solid thoughts that we can learn from. I speak to many people that think they can will the search engines to find them relevant. And even after I tell that it cannot be done I know they do not believe me.

On another note, will you be attending SES San Jose or Blogworld Las Vegas? If you are please stop by our booth and it would be my pleasure to meet you.

mario

By: Russ Page

Russ Page — Wed, 25 Jun 2008 18:48:12 +0000

It reminds me of the quality/cost/time triangle