Comments on: SMX Advanced: Search Marketing and Surviving a Recession

By: Karan Bhatia

Karan Bhatia — Thu, 05 Jun 2008 15:41:51 +0000

The push Vs pull marketing intrigues me. I absolutely agree that if one wants to sell, its more effective to get to the buyer at the end of the buying cycle (the pull approach). But how do you get the buyer at the end of buying cycle ? Its the Push marketing which gets them there. Its a tradeoff i guess,if you are new and building a brand then you should devote more efforts on the push part. On the other hand if you are comparitively a known name and are more interested in increased sales and numbers then pull them hard!

By: SMX Advanced 2008 Wrap Up | Online Marketing Blog

SMX Advanced 2008 Wrap Up | Online Marketing Blog — Thu, 05 Jun 2008 01:06:03 +0000

[...] All about the intersection of search engine & social media marketing, optimization and online public relations. Home About Resources Archives Subscribe Contact « SMX Advanced: Search Marketing and Surviving a Recession [...]

By: Geoff Whitlock

Geoff Whitlock — Thu, 05 Jun 2008 00:26:30 +0000

Search marketing will survive, without a doubt, but in a much different form. People are not only searching on Goolge and Yahoo.

to take it in a different direction;

Lets discuss a much larger picture involved in SMO and how it effects internet presence and overall page rank. SMO is by far the best search engine marketing tool available; it works in every engine, and there are no blackhat techniques needed to get fabulous results. (not that anyone does that anymore, right people?)

Proper Social Media Optimization yields fabulous results every time, and drives pages to the top of Google and others much faster than general SEM.

Nothing will replace optimization for search engines, that is true, but as the internet changes, they will change, the people and the engines, and Social Media is the first step to a truly connected audience who chooses to see you on their terms. You need to be there, with a suit and a smile.

By: Scott Brinker

Scott Brinker — Wed, 04 Jun 2008 21:16:19 +0000

This was a great session.

Just to chime in from the “Conversion Optimization” session from the previous day of the show, if you’re spending money on paid search marketing and you’re not actively managing/optimizing your landing pages, you’re leaving money on the table.

We’re in a very “click centric” industry — pay-per-click, cost-per-click, etc. — but it helps to remember that the click is a transitory action. It doesn’t really exist as a physical thing. What DOES exist is the landing experience that someone arrives at when they make that click.

So all that money being spent on paid clicks — $20 billion? $30 billion? — is actually billions of dollars being spent on landing experiences.

The question is: are yours optimized or neglected?