Comments on: Search Engine Optimization is a Team Effort http://www.toprankblog.com/2008/07/search-engine-optimization-team/ Grow your business with TopRank Online Marketing tips, articles, & experts interviews on social media, digital PR & search engine marketing. Mon, 22 Mar 2010 11:20:52 -0500 http://wordpress.org/?v=2.9.2 hourly 1 By: John Nets http://www.toprankblog.com/2008/07/search-engine-optimization-team/#comment-536835 John Nets Mon, 19 Oct 2009 18:50:21 +0000 http://www.toprankblog.com/?p=2474#comment-536835 It always helps when a client is updating their websiet. An SEO company can't be expected to know everything about a client's industry! Content writing from clients is good It always helps when a client is updating their websiet. An SEO company can't be expected to know everything about a client's industry! Content writing from clients is good

]]> By: OrangeSoda: Search Blogger of the Day | SEO Scoop http://www.toprankblog.com/2008/07/search-engine-optimization-team/#comment-461077 OrangeSoda: Search Blogger of the Day | SEO Scoop Tue, 09 Sep 2008 09:49:57 +0000 http://www.toprankblog.com/?p=2474#comment-461077 [...] I’d like to highlight a post titled SEO Firms vs. SEO Consultants. OrangeSoda extends the conversation that Lee Odden started, and explains why they agree with Lee, that an SEO firm is a better choice than a lone consultant, [...] [...] I’d like to highlight a post titled SEO Firms vs. SEO Consultants. OrangeSoda extends the conversation that Lee Odden started, and explains why they agree with Lee, that an SEO firm is a better choice than a lone consultant, [...]

]]> By: Findability, The Long Tail Of Search And Building Deep Interactions | The Future Buzz http://www.toprankblog.com/2008/07/search-engine-optimization-team/#comment-458602 Findability, The Long Tail Of Search And Building Deep Interactions | The Future Buzz Fri, 05 Sep 2008 11:50:53 +0000 http://www.toprankblog.com/?p=2474#comment-458602 [...] Search Engine Optimization Is A Team Effort (TopRank Blog) Dig this content? Don’t miss another article - click here to subscribe to my site and get articles automatically via email (you will never receive spam). You can also grab my RSS feed. [...] [...] Search Engine Optimization Is A Team Effort (TopRank Blog) Dig this content? Don’t miss another article – click here to subscribe to my site and get articles automatically via email (you will never receive spam). You can also grab my RSS feed. [...]

]]> By: Edward Beckett http://www.toprankblog.com/2008/07/search-engine-optimization-team/#comment-436159 Edward Beckett Thu, 17 Jul 2008 06:34:19 +0000 http://www.toprankblog.com/?p=2474#comment-436159 @Todd "The in-house teams work infinitely better, as they devote 100% of their time to a similar goal." I wouldn't blanket in house SEO as more successful ... I managed an SEO division of 60+ very successful web site's and worked with a department of more than twenty people. Realistically there were only five people that were actually good at their jobs ... the others were good at looking busy, politics, schmoozing and good old fashioned BS. Since that time I have gone on to own my own SEO company and find that my skills have increased dramatically from wearing all the hats myself. Moreover, the quality of the work that I perform now, and the contractors that I have hired to work with me, has improved - a lot. I think that both in-house and independent SEO's can be successful ... but in both cases I believe the age old adage still holds true ... "The Cream Rises To The Top " However, independent SEO's actually have it much harder than the in house crews ... reputation management, honesty, integrity and ethics, are much more important to the long term success of an independent SEO than an employee - there are no safety nets when it's you against the world, If you lose your reputation ... you'll have to go back to being an in house SEO ... :) That's It. @Todd

“The in-house teams work infinitely better, as they devote 100% of their time to a similar goal.”

I wouldn’t blanket in house SEO as more successful … I managed an SEO division of 60+ very successful web site’s and worked with a department of more than twenty people. Realistically there were only five people that were actually good at their jobs … the others were good at looking busy, politics, schmoozing and good old fashioned BS.

Since that time I have gone on to own my own SEO company and find that my skills have increased dramatically from wearing all the hats myself. Moreover, the quality of the work that I perform now, and the contractors that I have hired to work with me, has improved – a lot.

I think that both in-house and independent SEO’s can be successful … but in both cases I believe the age old adage still holds true … “The Cream Rises To The Top ”

However, independent SEO’s actually have it much harder than the in house crews … reputation management, honesty, integrity and ethics, are much more important to the long term success of an independent SEO than an employee – there are no safety nets when it’s you against the world, If you lose your reputation … you’ll have to go back to being an in house SEO … :)

That’s It.

]]> By: Adam Singer http://www.toprankblog.com/2008/07/search-engine-optimization-team/#comment-435940 Adam Singer Wed, 16 Jul 2008 18:03:00 +0000 http://www.toprankblog.com/?p=2474#comment-435940 Don't tempt me Lee, I love paintball - seriously though, you guys have some fantastic culture and team unity going on. That's a great way to attract smart people. Don’t tempt me Lee, I love paintball – seriously though, you guys have some fantastic culture and team unity going on. That’s a great way to attract smart people.

]]> By: Rathna http://www.toprankblog.com/2008/07/search-engine-optimization-team/#comment-435791 Rathna Wed, 16 Jul 2008 11:42:12 +0000 http://www.toprankblog.com/?p=2474#comment-435791 Hi Lee, Well said. SEO is a team effort and here there are several team members technical skills involved to build a search engine friendly site. Hi Lee, Well said. SEO is a team effort and here there are several team members technical skills involved to build a search engine friendly site.

]]> By: David Singer http://www.toprankblog.com/2008/07/search-engine-optimization-team/#comment-435673 David Singer Wed, 16 Jul 2008 07:01:45 +0000 http://www.toprankblog.com/?p=2474#comment-435673 Hi Dave, I totally agree with every word you say. People balk at paying monthly SEO retainer fees because they do not understand what they are getting. They think that if they can see an employee working away at the desk, they are getting more for their money. The peice that you wrote can really help with explaining the reality of life to those potential customers. Hi Dave,
I totally agree with every word you say.
People balk at paying monthly SEO retainer fees because they do not understand what they are getting. They think that if they can see an employee working away at the desk, they are getting more for their money.
The peice that you wrote can really help with explaining the reality of life to those potential customers.

]]> By: Lee Odden http://www.toprankblog.com/2008/07/search-engine-optimization-team/#comment-434784 Lee Odden Mon, 14 Jul 2008 20:49:42 +0000 http://www.toprankblog.com/?p=2474#comment-434784 LOL Adam, well you know you could always move. :) LOL Adam, well you know you could always move. :)

]]> By: Adam Singer http://www.toprankblog.com/2008/07/search-engine-optimization-team/#comment-434630 Adam Singer Mon, 14 Jul 2008 15:43:48 +0000 http://www.toprankblog.com/?p=2474#comment-434630 Lee - you're making me super jealous...if I lived in Minneapolis I would LOVE to work for you guys. Lee – you’re making me super jealous…if I lived in Minneapolis I would LOVE to work for you guys.

]]> By: Afzal Khan http://www.toprankblog.com/2008/07/search-engine-optimization-team/#comment-432414 Afzal Khan Thu, 10 Jul 2008 15:28:16 +0000 http://www.toprankblog.com/?p=2474#comment-432414 Hi Todd, I agree with your views that companies hire so called SEO experts & regret later on in many cases. Moreover before hiring it is recommended to do a detailed research on SEO work for all such SEO Experts. Capabilities of SEO Experts can be easily measurable, if they are SEO Experts they must be able to answer and must have knowledge, experience in Check List which LEE mentioned "quick check list of what functions and expertise a SEO team brings to a project". Capabilities of SEO Experts also includes in doing things organically without implementing any Black Hat or spammy Practices to deceive seach engine & claiming rankings. Few days earlier I came across a very good question on Linkedin and hope it will help to understand things. "Who can be called as an SEO Expert?" - <a href="http://www.linkedin.com/answers/marketing-sales/advertising-promotion/internet-marketing/MAR_ADP_INM/218572-21164431" rel="nofollow">LinkedIn</a> Regards Hi Todd,

I agree with your views that companies hire so called SEO experts & regret later on in many cases. Moreover before hiring it is recommended to do a detailed research on SEO work for all such SEO Experts.

Capabilities of SEO Experts can be easily measurable, if they are SEO Experts they must be able to answer and must have knowledge, experience in Check List which LEE mentioned “quick check list of what functions and expertise a SEO team brings to a project”.

Capabilities of SEO Experts also includes in doing things organically without implementing any Black Hat or spammy Practices to deceive seach engine & claiming rankings.

Few days earlier I came across a very good question on Linkedin and hope it will help to understand things.

“Who can be called as an SEO Expert?” – LinkedIn

Regards

]]> By: Lee Odden http://www.toprankblog.com/2008/07/search-engine-optimization-team/#comment-432410 Lee Odden Thu, 10 Jul 2008 15:08:52 +0000 http://www.toprankblog.com/?p=2474#comment-432410 Hey Todd, that goes both ways. People promote themselves as SEO experts to get wrongly hired by companies for in-house positions and fail as well. Then they call agencies to pull them out of the hot water until a "real" SEO person can be hired. Hey Todd, that goes both ways.

People promote themselves as SEO experts to get wrongly hired by companies for in-house positions and fail as well. Then they call agencies to pull them out of the hot water until a “real” SEO person can be hired.

]]> By: Todd Andrews http://www.toprankblog.com/2008/07/search-engine-optimization-team/#comment-432391 Todd Andrews Thu, 10 Jul 2008 14:26:24 +0000 http://www.toprankblog.com/?p=2474#comment-432391 The in-house teams work infinitely better, as they devote 100% of their time to a similar goal. The problem is that many people promote themselves as SEO experts and get wrongly hired and fail. The in-house teams work infinitely better, as they devote 100% of their time to a similar goal. The problem is that many people promote themselves as SEO experts and get wrongly hired and fail.

]]> By: Ankit Garg http://www.toprankblog.com/2008/07/search-engine-optimization-team/#comment-432163 Ankit Garg Thu, 10 Jul 2008 05:31:15 +0000 http://www.toprankblog.com/?p=2474#comment-432163 Lee you have hit the nail on its head. Search Engine optimization is a team effort where different abilities of team members combine to create synergy for the client which would not be possible with in-house solo person. Lee you have hit the nail on its head.

Search Engine optimization is a team effort where different abilities of team members combine to create synergy for the client which would not be possible with in-house solo person.

]]> By: Afzal Khan http://www.toprankblog.com/2008/07/search-engine-optimization-team/#comment-431957 Afzal Khan Wed, 09 Jul 2008 21:36:40 +0000 http://www.toprankblog.com/?p=2474#comment-431957 Completely Agree, Online marketing is an effort from different specialist bringing together their expertise. However to my experience many Big organisations always believe in In-house SEO by hiring SEO specialist and building an Online Marketing Team within. They give least preferences to Hire an SEO Firm, but it is better to have both for getting maximum result. Morever as you said and I guess everyone will agree that Search Engine Optimization is a Team Effort, never been handled by single person, if so than that SEO Expert will be under immense pressure... Lee your artcile will really help people in taking decision quickly. As always great information by you, one more thing I follow you like as my mentor. Hope to get a chance of meeting you sometime personally. Cheer's Afzee Completely Agree, Online marketing is an effort from different specialist bringing together their expertise. However to my experience many Big organisations always believe in In-house SEO by hiring SEO specialist and building an Online Marketing Team within. They give least preferences to Hire an SEO Firm, but it is better to have both for getting maximum result.

Morever as you said and I guess everyone will agree that Search Engine Optimization is a Team Effort, never been handled by single person, if so than that SEO Expert will be under immense pressure…

Lee your artcile will really help people in taking decision quickly. As always great information by you, one more thing I follow you like as my mentor. Hope to get a chance of meeting you sometime personally.

Cheer’s

Afzee

]]> By: Lee Odden http://www.toprankblog.com/2008/07/search-engine-optimization-team/#comment-431940 Lee Odden Wed, 09 Jul 2008 19:19:11 +0000 http://www.toprankblog.com/?p=2474#comment-431940 I agree David, it really can depend on the situation and for most in-house SEOs or individual consultants, their role is as project manager as much as anything else. I think it was Todd Malicoat who <a href="http://tinyurl.com/6ajwla" target="_blank" rel="nofollow">wrote a good piece about that</a> two years ago. I agree David, it really can depend on the situation and for most in-house SEOs or individual consultants, their role is as project manager as much as anything else. I think it was Todd Malicoat who wrote a good piece about that two years ago.

]]> By: David Brown http://www.toprankblog.com/2008/07/search-engine-optimization-team/#comment-431938 David Brown Wed, 09 Jul 2008 19:07:36 +0000 http://www.toprankblog.com/?p=2474#comment-431938 Well said Lee ;) SEO consultants can be the ticket for large companies w/ existing dev teams / marketing managers etc... An outside team leader of sorts. There is no set answers (in-house / agency / consultant) to SEO - every situation is different and should be approached after looking at the pros/cons of each outlet IMO. & JEALOUS! I want to go paint-balling w/ SEO's! Well said Lee ;) SEO consultants can be the ticket for large companies w/ existing dev teams / marketing managers etc… An outside team leader of sorts. There is no set answers (in-house / agency / consultant) to SEO – every situation is different and should be approached after looking at the pros/cons of each outlet IMO.

& JEALOUS! I want to go paint-balling w/ SEO’s!

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