Comments on: 5 Ways to Re-Purpose Content for Blog SEO http://www.toprankblog.com/2008/08/5-ways-to-re-purpose-content-for-blog-seo/ Grow your business with TopRank Online Marketing tips, articles, & expert information on social media, content marketing & search engine marketing. Tue, 14 Feb 2012 05:17:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: eagerstudent http://www.toprankblog.com/2008/08/5-ways-to-re-purpose-content-for-blog-seo/#comment-464330 eagerstudent Mon, 15 Sep 2008 06:07:48 +0000 http://www.toprankblog.com/?p=3019#comment-464330 great post everyone i'm new to blogging for a business... where do i get started and how do i use the skills i have for blogging to get a job. my 1st degree is in marketing and currently working on a mba degree... is there a link where i can learn the basics? any advice is great. thanks great post everyone
i’m new to blogging for a business… where do i get started and how do i use the skills i have for blogging to get a job. my 1st degree is in marketing and currently working on a mba degree…
is there a link where i can learn the basics?

any advice is great. thanks

]]> By: Alastair Campbell http://www.toprankblog.com/2008/08/5-ways-to-re-purpose-content-for-blog-seo/#comment-461102 Alastair Campbell Tue, 09 Sep 2008 10:48:33 +0000 http://www.toprankblog.com/?p=3019#comment-461102 Great article. It is amazing how many items can be re-used for a blog. People often say 'I wouldn't know what to write about' when in fact they already have done most of the work - they just need to think about what to do with it next. Great article. It is amazing how many items can be re-used for a blog. People often say ‘I wouldn’t know what to write about’ when in fact they already have done most of the work – they just need to think about what to do with it next.

]]> By: repurpose content to build web presence | HALFWAY TO CONCORD http://www.toprankblog.com/2008/08/5-ways-to-re-purpose-content-for-blog-seo/#comment-458840 repurpose content to build web presence | HALFWAY TO CONCORD Fri, 05 Sep 2008 22:28:42 +0000 http://www.toprankblog.com/?p=3019#comment-458840 [...] older press clippings, you name it…Lee Odden posts an excellent article on how businesses can repurpose tons of content they already have into search engine spider food that points at your company website. Local [...] [...] older press clippings, you name it…Lee Odden posts an excellent article on how businesses can repurpose tons of content they already have into search engine spider food that points at your company website. Local [...]

]]> By: August ‘08: Best Search/Marketing Posts http://www.toprankblog.com/2008/08/5-ways-to-re-purpose-content-for-blog-seo/#comment-456785 August ‘08: Best Search/Marketing Posts Mon, 01 Sep 2008 03:35:56 +0000 http://www.toprankblog.com/?p=3019#comment-456785 [...] Lee Odden/Top Rank: 5 Ways to Re-Purpose Content for Blog SEO [...] [...] Lee Odden/Top Rank: 5 Ways to Re-Purpose Content for Blog SEO [...]

]]> By: Jason http://www.toprankblog.com/2008/08/5-ways-to-re-purpose-content-for-blog-seo/#comment-455343 Jason Thu, 28 Aug 2008 13:36:42 +0000 http://www.toprankblog.com/?p=3019#comment-455343 Not as yet. Bizarrely I have a batch being done for me as we speak. I'll post links when they ready. Nothing as flash with music though. Vozme is also kind a cool tool if you like a robo voice read article. It automatically reads your content and you can save it as an MP3 file. Not as yet. Bizarrely I have a batch being done for me as we speak. I’ll post links when they ready. Nothing as flash with music though.

Vozme is also kind a cool tool if you like a robo voice read article. It automatically reads your content and you can save it as an MP3 file.

]]> By: Lee Odden http://www.toprankblog.com/2008/08/5-ways-to-re-purpose-content-for-blog-seo/#comment-455339 Lee Odden Thu, 28 Aug 2008 13:27:07 +0000 http://www.toprankblog.com/?p=3019#comment-455339 Great suggestions, thank you! Paul, tapping into that sent box is a goldmine. Mark, Yahoo Answers is a great idea and one I hadn't thought of before. Nice. Jason, I've thought about doing that with a voiceover and some intro music as well. I haven't implemented yet. Do you have any examples? Great suggestions, thank you!

Paul, tapping into that sent box is a goldmine.

Mark, Yahoo Answers is a great idea and one I hadn’t thought of before. Nice.

Jason, I’ve thought about doing that with a voiceover and some intro music as well. I haven’t implemented yet. Do you have any examples?

]]> By: Jason http://www.toprankblog.com/2008/08/5-ways-to-re-purpose-content-for-blog-seo/#comment-455337 Jason Thu, 28 Aug 2008 13:21:44 +0000 http://www.toprankblog.com/?p=3019#comment-455337 Great post Lee, I like the powerpoint idea. You could then use a tool to convert the ppt file to a swf file and upload it as video! Great post Lee, I like the powerpoint idea. You could then use a tool to convert the ppt file to a swf file and upload it as video!

]]> By: Mark V. McDonnell http://www.toprankblog.com/2008/08/5-ways-to-re-purpose-content-for-blog-seo/#comment-455062 Mark V. McDonnell Wed, 27 Aug 2008 15:43:06 +0000 http://www.toprankblog.com/?p=3019#comment-455062 I rework similarly themed material I've contributed to Yahoo! Answers into blog posts as well. I rework similarly themed material I’ve contributed to Yahoo! Answers into blog posts as well.

]]> By: Mary Bowling http://www.toprankblog.com/2008/08/5-ways-to-re-purpose-content-for-blog-seo/#comment-455045 Mary Bowling Wed, 27 Aug 2008 14:52:02 +0000 http://www.toprankblog.com/?p=3019#comment-455045 Great tips, Lee. Good, original content takes time and effort to create. There's no reason not to leverage it as much as possible. Great tips, Lee. Good, original content takes time and effort to create. There’s no reason not to leverage it as much as possible.

]]> By: Arnie http://www.toprankblog.com/2008/08/5-ways-to-re-purpose-content-for-blog-seo/#comment-455036 Arnie Wed, 27 Aug 2008 14:24:37 +0000 http://www.toprankblog.com/?p=3019#comment-455036 Lee, Barry & Paul, Some great suggestions. I am not the most prolific writer so it always helps me if I can start with some decent material. Still takes some work, but it's a very good starting point. Arnie Lee, Barry & Paul,
Some great suggestions. I am not the most prolific writer so it always helps me if I can start with some decent material. Still takes some work, but it’s a very good starting point.

Arnie

]]> By: Paul Dunn http://www.toprankblog.com/2008/08/5-ways-to-re-purpose-content-for-blog-seo/#comment-454834 Paul Dunn Wed, 27 Aug 2008 05:45:51 +0000 http://www.toprankblog.com/?p=3019#comment-454834 How many times has someone sent you an email asking you for more specific information on a post that you've done? I've found that instead of responding with a detailed email to simply state "I'll get back to you with those details shortly", then write a blog post about it and then direct them to the blog. You can find a ton of ideas by looking in your sent mail bin! How many times has someone sent you an email asking you for more specific information on a post that you’ve done? I’ve found that instead of responding with a detailed email to simply state “I’ll get back to you with those details shortly”, then write a blog post about it and then direct them to the blog. You can find a ton of ideas by looking in your sent mail bin!

]]> By: Lee Odden http://www.toprankblog.com/2008/08/5-ways-to-re-purpose-content-for-blog-seo/#comment-454712 Lee Odden Tue, 26 Aug 2008 23:42:51 +0000 http://www.toprankblog.com/?p=3019#comment-454712 Thanks Wil. I do the "change the angle" thing but typically not on the same blog. Ex: I might write a vertically specific post on one nich blog and be able to repurpose the structure of that post to a blog for a different niche. Examples are different as are personalized intros and call to action but the core SEO, social or PR message is consistent. Thanks Wil. I do the “change the angle” thing but typically not on the same blog. Ex: I might write a vertically specific post on one nich blog and be able to repurpose the structure of that post to a blog for a different niche. Examples are different as are personalized intros and call to action but the core SEO, social or PR message is consistent.

]]> By: Wil Reynolds http://www.toprankblog.com/2008/08/5-ways-to-re-purpose-content-for-blog-seo/#comment-454612 Wil Reynolds Tue, 26 Aug 2008 19:17:53 +0000 http://www.toprankblog.com/?p=3019#comment-454612 Lee, good post! One thing I have found that can work is to take old posts and re-position them to fit the context of the day (politics, economy, hybrids, etc). Very often just changing the angle a bit can give a new context and new life. Lee, good post! One thing I have found that can work is to take old posts and re-position them to fit the context of the day (politics, economy, hybrids, etc). Very often just changing the angle a bit can give a new context and new life.

]]> By: Lee Odden http://www.toprankblog.com/2008/08/5-ways-to-re-purpose-content-for-blog-seo/#comment-454595 Lee Odden Tue, 26 Aug 2008 18:33:53 +0000 http://www.toprankblog.com/?p=3019#comment-454595 Great point Barry. Answering questions via email is one of the goldmines for sourcing blog content. Especially with sales and customer service staff. The questions they're answering are often the same questions prospects and customers are asking online via search. Great point Barry. Answering questions via email is one of the goldmines for sourcing blog content. Especially with sales and customer service staff. The questions they’re answering are often the same questions prospects and customers are asking online via search.

]]> By: Barry Hurd http://www.toprankblog.com/2008/08/5-ways-to-re-purpose-content-for-blog-seo/#comment-454588 Barry Hurd Tue, 26 Aug 2008 18:17:55 +0000 http://www.toprankblog.com/?p=3019#comment-454588 I am amazed by the number of businesses that do not re-purpose content. They go through all the work to create some amazing material, then just let it sit on the back-burner or some invisible marketing site. One item I always tell clients to look at for re-purposing content is your e-mail inbox. Once a day (or once a week), select one of those "hefty" e-mails you wrote to a client or internal partner and strip it of the proprietary or confidential information. In an instant you have a 2-5 paragraph article with some highly useful information that you can share on you blog or newsletter. ~Barry Hurd I am amazed by the number of businesses that do not re-purpose content. They go through all the work to create some amazing material, then just let it sit on the back-burner or some invisible marketing site.

One item I always tell clients to look at for re-purposing content is your e-mail inbox. Once a day (or once a week), select one of those “hefty” e-mails you wrote to a client or internal partner and strip it of the proprietary or confidential information. In an instant you have a 2-5 paragraph article with some highly useful information that you can share on you blog or newsletter.

~Barry Hurd

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