Comments on: Digital PR and SEO Series: Part 2

By: Greg

Greg — Fri, 19 Sep 2008 17:42:59 +0000

This is certainly not the end. This is a solid blog. I understand why it’s number 1.

By: Lee Odden

Lee Odden — Thu, 04 Sep 2008 16:39:30 +0000

Hey Mario, it HAS to change or the agency will feel the bite of reduced revenue from clients who have become more savvy and need more than the status quo.

By: Mario Bonilla

Mario Bonilla — Thu, 04 Sep 2008 16:33:49 +0000

Lee, as an promoter of what you do and the insights you give away for free, this is very solid info. I am worried that traditional PR practices are still being taught in colleges and universities. When they graduate they do not have the ability to help transform or influence the status-quo at the agency that hired them. Do you see that changing in the near term?

mario

By: Lee Odden

Lee Odden — Tue, 02 Sep 2008 14:32:34 +0000

Shawn, I think wire services continue to offer value for press release distribution whether it’s PRWeb, Business Newswire, PRNewswire etc.

Approaching it socially is also effective depending on the audience.

By: Shawn

Shawn — Tue, 02 Sep 2008 00:17:11 +0000

Lee,
What do you think about submitting press releases to the media through certain online channels like prwebdirect.com compared to more of the social approach?

Cheers,
Shawn

By: MG

MG — Sun, 31 Aug 2008 13:40:30 +0000

I like the combination of PR and SEO. A website is a part in a communcation strategy of a company and thats the reason why a website optimization is part in a communication strategy,too.

By: Digital PR and SEO Series: Part 3 | Online Marketing Blog

Digital PR and SEO Series: Part 3 | Online Marketing Blog — Fri, 29 Aug 2008 16:59:10 +0000

[...] TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Home About Resources Archives Subscribe Contact « Digital PR and SEO Series: Part 2 [...]

By: Lee Odden

Lee Odden — Thu, 28 Aug 2008 19:55:01 +0000

Adam, I do something similar to what you’ve suggested and reference blog software as a form of CMS. Like anything new it takes persuasion, evidence and persistence to get luddites to turn around. And you’re right, you can’t force it. Some of what your mentioning might be alleviated during the client acquisition process.

By: Adam Singer

Adam Singer — Thu, 28 Aug 2008 17:10:26 +0000

I liked this Lee. Any tips for getting people to realize the power of putting content into a blog format? I get *so much* pushback from that, I started calling it a publishing platform and they listen a little more.

The problem is so many people still think ‘blog’ is something a 14 year old publishes to MySpace. Then you show them links to legit sites that are great resources published intelligently with huge audiences and they STILL don’t get it.

Maybe you just can’t convince some people…I really don’t like trying to ‘force’ some people to adopt things when you put in all the work, get results and they still don’t understand it. It’s unreal.

By: Lee Odden

Lee Odden — Thu, 28 Aug 2008 16:26:55 +0000

Glad you liked it. I suppose I should really be spending the time I’m taking to write a series of posts on a book outline. There’s really so much to cover on the topic. Trouble is, a book (at least in print) on this topic would become outdated by the time the ink dried.

By: Anthony LaFauce

Anthony LaFauce — Thu, 28 Aug 2008 14:29:38 +0000

Thank god you ended the post with ‘this is not the end.’ Too often I see clients and customers stop using the tools and techniques we have set out for them. Social media and PR take patience,time, and work.

Good stuff.. look froward to reading the rest.

By: paisley

paisley — Thu, 28 Aug 2008 13:35:27 +0000

good article lee.
going to have to go back and read the 1st one again..