Comments on: Digital PR and SEO Series: Part 1

By: Aarif

Aarif — Fri, 03 Oct 2008 13:55:30 +0000

I think everyone across the world is struggling with the web PR bit these days. I guess it descended upon us way too fast for us to train professionals at every level. Being in the Indian PR arena for more than a dozen years, I know how top-priority it is.
But here’s a tricky thought. I find that the PR seniors (unlike me), are usually less tech savvy. I witness that every day when I see them using their PCs or mobiles, and I ask myself — Are these the ones who’ll bring about the web PR revolution?

By: Cassie

Cassie — Fri, 12 Sep 2008 15:06:55 +0000

Great thoughts! I’m a senior in college and just joined a marketing firm as a PR intern. The firm is called 451 Marketing (www.451marketing.com) because paper burns at 451 degrees. Mainly everything we work with revolves around social media, PR 2.0, and SEO, and this firm has grown tremendously because of these views on PR practices . I believe it’s something thats required in this technology driven age.

By: skylar

skylar — Mon, 01 Sep 2008 06:56:15 +0000

Just wanted to drop a message saying I came across your site through google looking for seo tips. I’m glad I found it. It’s bookmarked!

By: Lee Odden

Lee Odden — Fri, 29 Aug 2008 16:42:34 +0000

Mark, social media like SEO requries a collaboration between eBusiness and marketing/PR. Typically, Marketing and PR would own it but eBusiness would be a partner in a sense because both working together are necessary for a successful effort.

By: Digital PR and SEO Series: Part 3 | Online Marketing Blog

Digital PR and SEO Series: Part 3 | Online Marketing Blog — Fri, 29 Aug 2008 12:57:02 +0000

[...] made the case for integrating media relations, SEO and social media into a digital PR program as well as covering some of the basics. Now we can drill a bit deeper into blogger relations and [...]

By: Mark

Mark — Fri, 29 Aug 2008 03:10:11 +0000

How do you respond to managers who believe that social media should reside in eBusiness (the group that manages web content)? I strongly believe it should reside in marketing/PR. Thoughts?

By: Tie up between Search and PR | Tug Search Engine Marketing Blog

Tie up between Search and PR | Tug Search Engine Marketing Blog — Thu, 28 Aug 2008 15:37:26 +0000

[...] http://www.toprankblog.com/2008/08/digital-pr-seo/ Social Bookmark This Post NowSubscribeDiggdel.icio.usFacebookTechnorati [...]

By: Digital PR - Digital Public Relations and SEO Part 2 | Online Marketing Blog

Thu, 28 Aug 2008 13:08:19 +0000

[...] TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Home About Resources Archives Subscribe Contact « Digital PR and SEO Series: Part 1 [...]

By: Lee Odden

Lee Odden — Thu, 28 Aug 2008 00:54:58 +0000

Thanks Eamon, but the blog listed at the URL you’ve posted above is a UK blog (onlinemarketingblog.co.uk) with the same name as ours “Online Marketing Blog”.

That’s not us as you can see from the URL in your browser: (toprankblog.com) We’re the “original” Online Marketing Blog

By: Nick Stamoulis

Nick Stamoulis — Thu, 28 Aug 2008 00:43:57 +0000

I believe if PR agencies were fully knowledgeable on the subject of web 2.0, social media, SEO etc… they’d be a force to be reckoned with. Unfortunately many of them fail miserably.

By: Eamon

Eamon — Wed, 27 Aug 2008 23:51:43 +0000

Thanks for your comment on Spotlight Ideas.
Wasn’t sure if you thought your blog hadn’t been included in the list. Just to clarify: you’re blog has always been (and is) in the Spotlight Ideas’ Top 100 Advertising, Marketing, Media & PR Blog list! You might have been looking at the Top 100 Plus list, instead. This is the link to the Top 100 list where you are included.
http://www.spotlightideas.co.uk/?p=302

By: Lee Odden

Lee Odden — Wed, 27 Aug 2008 16:16:59 +0000

Janet, paisley and Martin – yes, convergence is inevitable but for many, it will take the pain of dramatic decreases in revenue to wake up.

Adam, I am sorry to say your experience continues to be mine as well. As long as PR firms fail to educate their staff and actually take the time to participate, especially the interns delegated to pitch and write releases, then they’ll continue to annoy, alienate and disappoint the very influencers they’re trying to reach.

It’s not all PR firms though, some of the onus is on clients too and their expectations. Education and awareness are key.

By: Adam Singer

Adam Singer — Wed, 27 Aug 2008 15:58:27 +0000

Judging by the fact that yet another (national) PR firm sent me a press release for my blog, positioned terribly, it’s clear that plenty of agencies need to be brought up to speed.

Again, it isn’t that difficult – you just need to actually USE this space to ‘get it.’

By: Martin Bowling

Martin Bowling — Wed, 27 Aug 2008 14:41:50 +0000

Lee, great post. I see alot of what we are doing becoming a convergence of Social Media, SEO & PR. And they all work hand in hand. Can’t wait for the rest of the series!

By: paisley

paisley — Wed, 27 Aug 2008 14:36:34 +0000

good post.. being the dir. of internet marketing at a ad Agency/PR Firm, my dept, (SEO, etc..) pretty much works with PR on a daily basis and the PR dept. touches me for something on social every day.

By: Janet Johnson

Janet Johnson — Wed, 27 Aug 2008 14:15:06 +0000

Lee,

Looking forward to your upcoming posts – I’ve found an increasing number of PR professionals asking for help in really understanding how to leverage (and negotiate) social media, SEO and bloggers in their practices.

It’s fun to work to build better understanding of the rules of the road with the folks who should be the very best at optimizing content for biggest impact.