http://www.toprankblog.com/2008/08/landing-page-utopia/ Grow your business with TopRank Online Marketing tips, articles, & expert information on social media, content marketing & search engine marketing. Mon, 13 Feb 2012 23:50:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.toprankblog.com/2008/08/landing-page-utopia/#comment-451991 Anna Talerico Thu, 21 Aug 2008 13:39:27 +0000 http://www.toprankblog.com/?p=2727#comment-451991 Billy and Ashley, I think your right on about "context". Too often, landing pages are developed without considering context. For example, a flash-heavy interactive page might work best for email or organic traffic, and not well for paid search traffic. A single land and jump page might work best for one audience and not another. One of the most important things we can do when developing our landing pages is consider context Billy and Ashley, I think your right on about “context”. Too often, landing pages are developed without considering context. For example, a flash-heavy interactive page might work best for email or organic traffic, and not well for paid search traffic. A single land and jump page might work best for one audience and not another. One of the most important things we can do when developing our landing pages is consider context

]]> http://www.toprankblog.com/2008/08/landing-page-utopia/#comment-451522 Billy Shih Wed, 20 Aug 2008 20:16:48 +0000 http://www.toprankblog.com/?p=2727#comment-451522 Thanks for summarizing this roundtable Ashley. You make a good point that the situation dictates the right method to be used. However, testing is the best way to determine the right method, such as measuring the performance of a single page against a microsite. The key to true optimization is testing. Thanks for summarizing this roundtable Ashley. You make a good point that the situation dictates the right method to be used. However, testing is the best way to determine the right method, such as measuring the performance of a single page against a microsite. The key to true optimization is testing.

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