Archives for August 2008

Link Building vs Content Promotion for Links

When marketing web sites on the internet 10 years ago, people “surfed” the web, clicking on links between sites they already knew about, links from directories and review sites. Search engines like AltaVista, Lycos, Hotbot, Excite, etc were around as well. Remember those? 🙂

People like Eric Ward pioneerd the practice of promoting web sites editorially resulting in links from these sorts of resources. Links had to come from relevant sources otherwise the traffic was irrelevant.

Google came on the scene with PageRank and boosted the value of bot detected links. Search engine quality improved substantially but opportunistic webmasters and eventually SEOs, identified and took advantage of as many methods of link acquisition as possible. Many of those links being topically relevant and many completely out of context. Think “link farm”.

Tweetpoll Results on Social Media Monitoring and Measurement

Social media monitoring and social media measurement are two very different things, but I think many of the searchers and social media taggers using those phrases don’t always make the distinction. For some quick insight from a qualified audience, I turned to Twitter and within an hour had about 40 replies.

It started off with this Tweet: Twitpoll: What’s a better term: “social media monitoring” or “social media measurement”?

Many of the responses were a specific selection of “measurement” or “monitoring” but most pointed out that social media measurement and monitoring are different things. Monitoring is what you do to find information which you can then measure.

It was a pretty neat application of using Twitter for a quick poll with near immediate responses from professionals that might not respond to traditional polling methods. Below are the actual replies:

WordPress White Screen of Death

I didn’t know WordPress could cause such a headache, but it did today.  I got the white screen of death and was left with lots of admin side issues.

What happens is you can’t login, or, if you were previously logged in, you can’t mange plugins. All you can do is get a blank white screen.  Even the WYSIWYG editor would not load.

I think what it had to do with automatically updating pugins in WordPress 2.6  I don’t know why, but it made WordPress very unhappy.

Lucky for me, I had all the plugins backed up and was able to delete all my plugin files and re-upload the old ones.  Yes they are all begging to be upgraded again, but the blog is working and that’s much more important.