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	<title>Comments on: SES San Jose: Identify, Analyze, Act: SEM by the Numbers</title>
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	<link>http://www.toprankblog.com/2008/08/sem-numbers/</link>
	<description>Grow your business with TopRank Online Marketing tips, articles, &#38; expert information on social media, content marketing &#38; search engine marketing.</description>
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		<title>By: Thomas McMahon</title>
		<link>http://www.toprankblog.com/2008/08/sem-numbers/#comment-455452</link>
		<dc:creator>Thomas McMahon</dc:creator>
		<pubDate>Thu, 28 Aug 2008 22:40:52 +0000</pubDate>
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		<description>Thanks for the feedback Michael.</description>
		<content:encoded><![CDATA[<p>Thanks for the feedback Michael.</p>
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		<title>By: Michael Stebbins</title>
		<link>http://www.toprankblog.com/2008/08/sem-numbers/#comment-451421</link>
		<dc:creator>Michael Stebbins</dc:creator>
		<pubDate>Wed, 20 Aug 2008 15:26:07 +0000</pubDate>
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		<description>Thomas,  This is a great summary of the session.  Thanks for doing this.  I&#039;d like to offer one small change to your summary for my session (Michael Stebbins):

&quot;With this you can even check age range and sex to help target your ad content&quot;  applies to the Microsoft Adcenter Keyword Forecast tool, and not the Google AdWords Keyword Tool.  I find the AdWords tool to be more accurate for volume, but the demographic trend data in the Microsoft tools is very useful.</description>
		<content:encoded><![CDATA[<p>Thomas,  This is a great summary of the session.  Thanks for doing this.  I&#8217;d like to offer one small change to your summary for my session (Michael Stebbins):</p>
<p>&#8220;With this you can even check age range and sex to help target your ad content&#8221;  applies to the Microsoft Adcenter Keyword Forecast tool, and not the Google AdWords Keyword Tool.  I find the AdWords tool to be more accurate for volume, but the demographic trend data in the Microsoft tools is very useful.</p>
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