Comments on: Tweetpoll Results on Social Media Monitoring and Measurement

By: Zena Weist

Zena Weist — Tue, 05 Aug 2008 17:57:36 +0000

When you asked the question yesterday I was virtually scratching my head, thinking I should DM you on your direction and didn’t get to it.

Glad to see you were just proofing out your point about educating those stepping into the foray and nice touch weaving in Radian6’s monitoring capabilities.

Great resource links at the end of your post, thanks Lee!

By: Leon Chaddock

Leon Chaddock — Mon, 04 Aug 2008 14:11:03 +0000

This is a difficult one because many of the systems/tools out there do both so the line can blur.

I think the real distinction is monitoring and monitoring systems will show you what the mentions about your brand/topics are and maybe some basic analytics.

Measuring and measurement systems will give you the above but also look to analyse the data in more detail via human or automation. So break down in tone, demographics, key topics/phrases within the mentions and further statistics on these.

Sentiment Metrics does both but focuses more on the analytics and measurement. One of our agency clients commented that Radian6 gave some really pretty charts, but was what they called “passive monitoring”. They found it difficult to really get to the actionable insight.

So I would agree monitoring and measurement are two different things with a small cross over…

By: Katie Paine

Katie Paine — Sun, 03 Aug 2008 10:08:05 +0000

How did I miss this one! I’m very much in agreement with most of the respondants that monitoring and measurement are very different things. Measurement provides data on which you can make improvements to your program. Monitoring, even with cool tools like Radian6, just tells you what a COMPUTER finds in the blogosphere. So if someone is writing in the media about tools to measure social faux pas in New York society, chances are it will be picked up in your charts under social media measurement. So you might remind your readers that while Radian6 does a great job teaching computers to think like humans, you still need humans to think like customers (or of course you can hire KDPaine & Partners)

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Sun, 03 Aug 2008 01:01:59 +0000

[...] Tweetpoll Results on Social Media and Management [...]

By: Chris Swain

Chris Swain — Sat, 02 Aug 2008 18:00:52 +0000

Thanks for writing this article. I’m doing some research on Twitter myself and this will be a great source help document my conclusions with some sound facts.

I saw a similar poll done recently by Joel Comm trying to measure responses in a specific time frame. These short micro polls can be very quick and easy to gather some interesting facts.

Chris Swain

By: Lee Odden

Lee Odden — Sat, 02 Aug 2008 14:57:00 +0000

Thanks Matt. Why write a book when I can blog?

By: Lee Odden

Lee Odden — Sat, 02 Aug 2008 14:53:19 +0000

Thanks Dana. I’m hoping to do a full writeup and comparison of several tier one social media monitoring/analysis tools. It’s amazing what you can do. I think the big thing to emerge out of this activity is “social CRM”. More on that later.

By: Matt McGowan

Matt McGowan — Sat, 02 Aug 2008 14:26:44 +0000

Lots of great responses and a clear write up offering much needed color/context… nicely done Lee!

When are you going to put a book out on the subject? Everyone else is doing it

By: Dana Lookadoo

Dana Lookadoo — Sat, 02 Aug 2008 14:02:58 +0000

Thank you for such a fantastic survey analysis and for bringing clarity. You’ve created a case study that shows the power of social media and how to understand (monitor and measure) its value.