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Lee Odden

41 Internet Marketing Tactics – Take the Poll

By Lee Odden     Interactive Marketing, Online Marketing

We live in some interesting times with the economy, the war, natural disasters and the uncertainty that comes with a Presidential election. It’s enough to keep marketers on their toes that consumer online behaviors and technology change so often, but economic uncertainty makes it even more “interesting“.

The interactive marketing show will go on but in what forms?  Marketing budgets are often the first cut during a recession. Yet many online marketers have reported increases in client spending. Factors such as the health of the company and market, as well as tactics need to be considered.

There are many, many ways to market online, giving companies a highly measurable, high impact and low cost option to expensive and often unaccountable traditional advertising.  Which leads me to the following Reader Poll:

What 3 internet marketing tactics will you emphasize most in the next 6 months?

  • Search engine optimization (36%, 151 Votes)
  • Blogging (33%, 138 Votes)
  • Pay per click (26%, 108 Votes)
  • Email marketing (22%, 91 Votes)
  • Social networking (Facebook, LinkedIn) (21%, 86 Votes)
  • Blogger relations/blog PR (14%, 57 Votes)
  • Affiliate marketing (12%, 51 Votes)
  • Microblogging (Twitter, Plurk, Jaiku) (12%, 48 Votes)
  • Advertorial (NewsForce, AdFusion) (10%, 40 Votes)
  • Free content (white papers, how to's, ebooks) (7%, 31 Votes)
  • Video marketing (7%, 29 Votes)
  • Corporate web site (7%, 29 Votes)
  • Link bait (6%, 27 Votes)
  • Behavioral targeting (6%, 26 Votes)
  • Viral / buzz marketing (5%, 22 Votes)
  • Online communities/forums (5%, 20 Votes)
  • Social news/bookmarking (4%, 18 Votes)
  • Branded microsites (4%, 18 Votes)
  • Widgets (4%, 17 Votes)
  • Digital public relations (4%, 17 Votes)
  • Contextual advertising (3%, 14 Votes)
  • Online display ads (3%, 14 Votes)
  • User generated content (3%, 14 Votes)
  • Social network advertising (3%, 13 Votes)
  • Webinars/Teleconference (3%, 13 Votes)
  • Blog advertising (3%, 13 Votes)
  • Online contests, giveaways (3%, 12 Votes)
  • RSS advertising (3%, 11 Votes)
  • eCommerce feeds/comparison shopping (2%, 9 Votes)
  • Digital asset optimization (2%, 9 Votes)
  • Advergames (2%, 8 Votes)
  • Virtual worlds (2%, 7 Votes)
  • Sponsorship/Cross branding (2%, 7 Votes)
  • Podcasts (2%, 7 Votes)
  • Mobile ads (1%, 6 Votes)
  • Virtual tradeshows (1%, 6 Votes)
  • Online games (1%, 5 Votes)
  • No holds barred spam (1%, 4 Votes)
  • Paid product/service reviews (1%, 4 Votes)
  • Rich media apps/demos (1%, 4 Votes)
  • Rich media avatars (1%, 3 Votes)

Total Voters: 417

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Of course it’s entirely possible some of the choices above need elaboration or perhaps we’ve missed a few. Please share in the comments!


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