Comments on: How Does Social Media Affect Search Marketing?

By: Bill Abramovitz

Bill Abramovitz — Wed, 17 Dec 2008 17:58:01 +0000

Thanks for a provocative post. Some of the comments about social marketing remind me of what’s so wrong with “traditional” marketing. It’s chock full of hyperbole; photographs retouched so they no longer resemble the real world; and copy filled with b.s. I hope social media becomes an equalizer that brings some integrity back to brand communication.

By: How Does Social Media Affect Search?

How Does Social Media Affect Search? — Fri, 07 Nov 2008 04:40:37 +0000

[...] How does social media affect search marketing? Searcher expectations have changed. – Searchers no longer have the sole expectation of searching to find information for a specific outcome. As people spend more and more time connecting, sharing and interacting with the social web, they now often expect to interact with what they find in the search results. More>>

By: » Social Media and its Impact on Search » Online Marketing Blog from Interactive Return» Blog Archive

Fri, 03 Oct 2008 12:19:22 +0000

[...] topic has been discussed in great detail by Lee Odden at TopRank

By: A Playoff Worthy Lineup Of Links - This Month In SEO - 9/08 | TheVanBlog | Van SEO Design

Wed, 01 Oct 2008 23:24:59 +0000

[...] How Does Social Media Affect Search? [...]

By: Ben McKelway

Ben McKelway — Fri, 26 Sep 2008 12:52:42 +0000

To the author: In the first heading, don’t you mean “complementary” instead of “complimentary”?

By: Marc Meyer

Marc Meyer — Wed, 24 Sep 2008 18:55:19 +0000

Lee, The key is this going forward; You know or we know that social media is seo friendly, so with that being said, if you’re going to “seo” a site, you have to tie it back to social, or rather you should. At the least it has to be a phase in your seo plan.

Which means that you know now have to come up with or sit down and figure out a social media plan that is genuine and do-able. The 2 are inexorably linked and intertwined.

By: Jeff

Jeff — Tue, 23 Sep 2008 18:31:14 +0000

It’s funny – I’m not sure social media, and the different mindset of “explorer”, will ever replace directed search, but it certainly has opened a new avenue in terms of how we interact with the web.

I still expect to be able to go to my search engine and find something very specific quickly – but also like to hang out with my peers on social network sites to find things I never thought to ask about or search for.

I don’t see one technique ever replacing the other – just double the FUN!

Jeff

By: DANIEL GABALDI POZZETTI

DANIEL GABALDI POZZETTI — Tue, 23 Sep 2008 13:53:34 +0000

Well i can tell ya this is a great post, and just to put more emphasys on internet, as the biggest channel of meeting and interacting with people, my newest friends are all from internet and yes i met them in person, i believe internet it is going through a evolution, specially the Web 3.0 but i think we should be warned about what comes next after the social medias as twitter facebook linkedin!!
anyways i have my blog i hope you guys take a look!!!

By: Chris Lang

Chris Lang — Mon, 22 Sep 2008 08:33:33 +0000

Friend Connect will certainly do this for blogs, but will it be added to search results too?

Friend Connect will be rolled out on Blogger any day now, but how about a link in search or a Friend Connect count in results. Something that let’s us know our friends list rates a blog or a particular blog post well?

That would be a real positive indicator that we would want to click thru to that post from a SERP.

By: Bryan Stapp

Bryan Stapp — Sun, 21 Sep 2008 12:43:49 +0000

Thanks for a great overview of how the two impact each other. At a couple of conferences I have spoken at lately, there have been lots of questions from marketers trying to understand how to measure the impact of social media on their brands. Most of them dont fully understand that social media based comments provide great context for how consumers feel about brands and products. As more consumer generated comments show up on the first page of search results, it will quickly become clear how important this channel has become.

By: Ryan McLean

Ryan McLean — Sat, 20 Sep 2008 02:08:00 +0000

This is a great post and I found it really interesting. I have just recently found your site and I subscribed to your RSS feed. Hope you will take the time to check out my site.
The internet has really changed now hasn’t it. People don’t use Google as their sole way of searching the net, people look to blogs and social media sites so much more.

By: Marketing Eficiente » Blog Archive » How Does Social Media Affect Search?

Fri, 19 Sep 2008 19:52:26 +0000

[...] Read How Does Social Media Affect Search? [...]

By: Lee Odden

Lee Odden — Fri, 19 Sep 2008 16:11:04 +0000

Thank you for such a thoughtful and informative comment! Working with multiple media types and formats socially is a win all around.

By: Janet Johnson

Janet Johnson — Fri, 19 Sep 2008 13:48:19 +0000

Lee,

I think you are spot on. While relevant content remains king, searchers are stumbling upon social media results because of the higher quality rankings search engines give social media sites. So even from within Google, a social media site (like Wikipedia) is often served up as the first result.

Google’s recent survey report “The Brand Value of Search” said: