TopRank Online Marketing

Archive for September, 2008


Lee Odden

Publishers Learn to Monetize Digital Assets at OMMA Global

Lee Odden on Sep 10th, 2008     Marketing PR Conferences, Online Marketing, Other Events, SEO

OMMA Global New York

TopRank has been asked to speak at the upcoming OMMA Global conference in New York on the topic of, “Digital Asset Optimization.” While TopRank has helped pioneer and promote DAO as a holistic content optimization model for improving online lead generation and sales, this session is geared specifically towards online publishers.

Online publishers are in a prime position to take advantage of advanced search engine optimization strategies like digital asset optimization because creating, publishing and promoting various media formats are what makes them unique compared to corporate or ecommerce web sites.

OMMA Global New York, “Platform Wars” will be held at the Marriott New York Marquis September 18-19, 2008 and features a prestigious line up of speakers including:

Lee Odden

Spotlight on Search: Interview with Rebecca Lieb

Lee Odden on Sep 8th, 2008     Blogging, Interactive Marketing, Interviews, Marketing Industry News, MIMA Summit, Online Marketing, Spotlight on Search

One of the fun things we get to do on Online Marketing Blog is interview interesting people we meet and get to know by being involved with the industry. This interview is with Rebecca Lieb, Editorial Consultant to ClickZ and former Editor for the past 7 years. In addition to previously offering sage advice on getting more out of marketing conferences here on OMB, Rebecca works as a consultant, is writing a book on search marketing and is often retained as a speaker for industry events.

In this interview Rebecca shares tips on selecting interactive marketing vendors, shares her insights into upcoming marketing strategies and talks briefly about her upcoming book on search marketing as well as the MIMA Summit here in Minneapolis where she’s the keynote speaker.

Your journalism and editorial background has taken you many places topically and geographically. What are some of your favorites?

Lee Odden

BIGLIST SEO Blog Reviews 090508

Lee Odden on Sep 5th, 2008     BIGLIST SEM Blogs

SEO Blogs

Today we have a very nice collection of BIGLIST search and social marketing blogs from all over the world ranging from independent consultants to small agencies to executives at large agencies. Enjoy!

  • beu blog - As well as being very active in the SEM industry, Brian Ussery is an Atlanta based SEO known for his expertise with Flash and SEO, writes a wide range of topics but mostly focuses on search engine optimization and Google related topics.
  • Being Peter Kim – Previously with Forrester Research, Peter Kim now works with an Austin based strategic consulting practice that is developing an enterprise class Social Software-as-a-Service (SaaS) suite. He continues to blog about social computing, social media marketing and insights of high value to internet marketers and business leaders.
Lee Odden

Shiny New Google Chrome

Lee Odden on Sep 1st, 2008     Google, Marketing Industry News, Online Marketing

There’s already a ton of buzz on this but it’s potentially a big change for the web as John Battelle called it, “This Is Web OS, Make No Mistake“. Google’s release plans (in comic book form) for their new web browser were first posted by Phillip Lenssen with follow up by Google Blog and many others including Google’s Matt Cutts.

Outside of a better browser that is to run faster and more securely, the search engine marketing side of this story is that Microsoft’s new browser MISE 8 is to have functionality capable of blocking text ads, such as Google ads.

According to a story on Google Chrome and implications related to Microsoft’s Internet Explorer by AP:

Lee Odden

BIGLIST SEO Blog Reviews 090108 & Free DPAC II Tickets

Lee Odden on Sep 1st, 2008     BIGLIST SEM Blogs

SEO Blogs

It’s a new month and a bloggy bloggy world I tell you. So many blogs and so little time, and yet you’re drawn to the BIGLIST each week, aren’t you? Who made it? Who didn’t?

Admit your BIGLIST addiction and we’ll send two lucky souls free access codes to the DPAC II Conference (The Next Wave of Digital Content & Advertising) in New York Oct 27 & 28.

Now on to the good stuff of this week’s SEO Blog Reviews:

  • NVI Blog – You’ve got to love both the tag line, “professional, technical and a little bit twisted” and the RSS Icon (guy sitting on a toilet) of this Montreal based web design agency blog that also covers search and social marketing.

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