Comments on: Big Brand Social Media Interview: Wells Fargo, Home Depot, UPS & Graco

By: Wikinomics » Blog Archive » Big Brand Social Media Interview

Wikinomics » Blog Archive » Big Brand Social Media Interview — Mon, 03 Nov 2008 19:34:25 +0000

[...] can best leverage social media is a hot topic right now. A couple of weeks ago the TopRankBlog posted a very interesting interview with representatives from Wells Fargo (Tim Collins, SVP of Experiential Marketing), UPS (Debbie [...]

By: How Big Companies Use Social Media @ BlogWell | Online Marketing Blog

How Big Companies Use Social Media @ BlogWell | Online Marketing Blog — Thu, 30 Oct 2008 20:27:11 +0000

[...] Online Marketing Blog also did a pre-event group interview with social media gurus from Wells Fargo, Home Depot, UPS & Graco who presented at the [...]

By: flip

flip — Mon, 27 Oct 2008 20:02:53 +0000

“hierophant” ‘evangelist’ isn’t enough. Has the internet truly become religion?

By: Cari

Cari — Fri, 24 Oct 2008 20:42:30 +0000

I noticed that building relationships and listening to consumers, whether overtly or insinuated, was mentioned over and over again throughout the interview. If companies can get the listening part down, their job will be infinitely easier and more effective. In order to build any kind of relationship with consumers, you must listen to them first.

A lot of the time it is difficult for small and medium businesses to do this themselves, which is why we have started a buzz marketing company to help them. There are so many conversations going on online; everyone should be able to get involved.

Cari
Buzz.io

By: Sandeep Arora

Sandeep Arora — Fri, 24 Oct 2008 16:26:58 +0000

Awesome post.
We just released a interactive FLASH defining Social Media visually.
Hope it helps.

By: DaveMurr

DaveMurr — Fri, 24 Oct 2008 12:59:05 +0000

Thank you for sharing such an insightful interview. The highlight for me was hearing how these companies adapted their marketing practices to social instead of trying to make social media work within the confines of their current marketing agendas.

I was also glad to hear Lindsay Lebresco stress listening as a fundamental foundation to any social media “strategy”.

Companies large or small looking to jump into the social media pool should read this interview. There is a cornerstone of information here that is invaluable.

By: Michelle / chelpixie

Michelle / chelpixie — Thu, 23 Oct 2008 19:23:06 +0000

It’s an interesting look to see how national brand name companies are handling social media and outreach. Each of you have to go beyond what small businesses do and contend with legal departments and making the ROI clear to your managers and marketing departments.

I’m sure that makes your jobs a lot harder than my own which as a social media evangelist for a smaller company is a bit different.

I think that your advice re: strategies is extremely valuable. Starting with who your customers are and building a strategy around them supports participation. Doing something that ignores their needs and desires completely will leave you with an empty space.

Thanks Lee for such a great interview.

By: Valeria Maltoni

Valeria Maltoni — Thu, 23 Oct 2008 15:43:15 +0000

Glad the tweet was helpful, Nick! Lee, this is an excellent interview with my colleagues at the Blog Council. I look forward to meeting those I have not met in person yet at next week’s event.

By: Lee Odden

Lee Odden — Thu, 23 Oct 2008 15:10:20 +0000

Hi taulpaul, click on their names in the bios above – they link to the interviewees Twitter accounts. I could not find one for Tim Collins though.

By: taulpaul

taulpaul — Thu, 23 Oct 2008 14:47:50 +0000

Do these speakers have twitter accounts?

By: MySolutionSpot

MySolutionSpot — Thu, 23 Oct 2008 14:34:09 +0000

This was a great post. I really liked the different perspectives on social media. It is interesting to hear how other companies and people use it to help their business.

By: Samir Balwani

Samir Balwani — Thu, 23 Oct 2008 14:17:05 +0000

Great group of people you’ve put together here and interesting interview. I really like how they defined “social media”

By: Vibemetrix Daily Vibe - A Look Inside National Brands | VibeMetrix Blog

Vibemetrix Daily Vibe - A Look Inside National Brands | VibeMetrix Blog — Thu, 23 Oct 2008 14:09:13 +0000

[...] Odden had the opportunity to interview the marketing, PR and social media managers for four national brand names: Wells Fargo, UPS, Home Depot and Graco.

By: Lindsay Lebresco (Graco)

Lindsay Lebresco (Graco) — Thu, 23 Oct 2008 12:54:50 +0000

Thanks for the opportunity Lee!

By: Melissa Williams

Melissa Williams — Thu, 23 Oct 2008 10:04:08 +0000

I was just reading your article and found it most interesting. I was wondering if there is a place for “newbies” in social media marketing?