Lee Odden

Corporate Blogging Trends, Insights and Events

Whether to blog or not and exactly how to do it are big questions for many companies that have not jumped on the business blogging bandwagon yet. For companies that want to learn, there are many channels to choose from ranging from the many articles we’ve written on blog marketing and more recently, this roundup of news stories from the social web:

Blogging Becomes Mainstream – eMarketer article by Senior Analyst Paul Verna, “Blogging has become so pervasive and influential that the lines between blogging and the mainstream media have disappeared.” Data from a survey run by Technorati and Decipher.

Why Pharma Fears Social Networking – Not all indusries are keen on blogging and this article from BrandWeek explains the push behind the Pharmaceutical industry to get on board with social media.

RSS Adoption at 11% and it May Be Peaking, Forrester Says – Steve Rubel points out a Forrester report that indicates a strong growth rate of RSS adoption to date, but the future of RSS going mainstream doesn’t look as optimistic.

Blogwell: How Big Companies Use Social Media – If you’re at a big company looking for other examples of large company social media case studies and experiences, then this event October 28, 2008 from 1-5 pm at the San Jose Convention Center is for you. Companies include: Cisco, UPS, Wells Fargo, Intel, Home Depot, Graco, Walmart and many others. TopRank’s Online Marketing Blog is a sponsor of this event and will be publishing an interview with many of the speakers at this event soon.

Network Solutions Solutions Stars Video Conference – Blogging isn’t just for big companies. October, 29, 2008 – 1 p.m. – 3:30 p.m. EST. is the launch of a new series of videos and live discussions featuring 32 of the world’s leading business and marketing experts ranging from Guy Kawasaki to Chris Brogan and even TopRank Marketing, offering small business owners and entrepreneurs insight into how the Internet can benefit their business.

Social Media Strategies – There’s another event in San Francisco Oct 29-30 that brings together an impressive collection of social media marketing experts of which, many will be discussing the place of blogs in a social media strategy. TopRank Marketing is a sponsor of this event and will be posting interviews with speakers in the next week.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.