Comments on: Corporate Blogging Trends, Insights and Events

By: Lee Odden

Lee Odden — Thu, 23 Oct 2008 03:48:56 +0000

Email is more powerful as a marketing tool than RSS and I agree, most web surfer’s don’t know what RSS is. However, many do and RSS is a great way to capture tech savvy while RSS to Email like Feedblitz is useful to capture the RSS unaware.

By: Jesse Hines

Jesse Hines — Thu, 23 Oct 2008 03:30:23 +0000

I’ve seen some arguments that say email subscriptions have much better staying power and more broad reception than does RSS.

The average web surfer hasn’t a clue about RSS, but they do get the idea of subscribing to website updates using their normal email.

By: Lee Odden

Lee Odden — Wed, 22 Oct 2008 11:55:16 +0000

I'd argue that the more successful companies DO empower employees. I agree that no one person knows enough to be all things to all people. Blogging isn't for everyone, but those individuals and companies with a compelling story to tell can do a lot as far as giving a corporation personality.

By: Lance Jepsen

Lance Jepsen — Wed, 22 Oct 2008 03:14:22 +0000

Corporations are missing a huge source of income when it comes to blogging. Most employees have Internet access at their work stations. An employer should pay an employee $7 for every blog article that they write that is approved and posted on the corporate blog. Employees should be given guide lines and encouraged to write an article on something they do at the company. For example, the receptionist would write an article about how to handle angry callers. The mail person would write an article about how to save money by correctly weighing mail.

The old corporate structure where the boss is the supreme “all things to all people” does not fit into this new structure that would be more empowering to employees.

By: Bee | Article Marketing

Bee | Article Marketing — Tue, 21 Oct 2008 18:17:55 +0000

I was at a workshop the other day and the presenter said that one of the reasons the big corporations don’t embrace blogging is that they view it as an expense, when in reality it can be an asset. They don’t want to admit that their current methods of marketing and promotion aren’t the most effective, and if the put a lot of effort into blogging, it would not give them a reason to buy big ads during the super bowl and look cool in front of their colleagues.

I thought that was an interesting take on it anyway.

By: Lee Odden

Lee Odden — Tue, 21 Oct 2008 17:33:28 +0000

Hey Michael, that should be a good a good example for why not to blog too quickly. Fixed.

By: Michael Brito

Michael Brito — Tue, 21 Oct 2008 16:44:38 +0000

Lee — thanks for the mention. But, I am at Intel, unless of course you know something I don’t. : )

By: Justin | Searching Solutions

Justin | Searching Solutions — Tue, 21 Oct 2008 16:25:21 +0000

Thanks for this short list of corporate blogging links and trends. I’m particularly interested in the large company case studies. Even with all the great data out there it has surprised me how slow large companies have adopted blogging.