Comments on: PRSA 2008: Word of Mouth Online or Off – What’s The Difference? http://www.toprankblog.com/2008/10/prsa-2008-word-of-mouth/ Grow your business with TopRank Online Marketing tips, articles, & experts interviews on social media, digital PR & search engine marketing. Sun, 21 Mar 2010 06:38:51 -0500 http://wordpress.org/?v=2.9.2 hourly 1 By: PRSA 2008 International Conference Round Up | Online Marketing Blog http://www.toprankblog.com/2008/10/prsa-2008-word-of-mouth/#comment-492981 PRSA 2008 International Conference Round Up | Online Marketing Blog Wed, 29 Oct 2008 22:14:56 +0000 http://www.toprankblog.com/?p=3428#comment-492981 [...] Word of Mouth Online or Off [...] Word of Mouth Online or Off

]]> By: ErikJ http://www.toprankblog.com/2008/10/prsa-2008-word-of-mouth/#comment-492238 ErikJ Tue, 28 Oct 2008 17:02:53 +0000 http://www.toprankblog.com/?p=3428#comment-492238 Marketing is Marketing no matter were it is. Facebook is exactly like being in the same room as your friends you can see what they look like and chat with them instantly. Getting the word spread to ones you know can be emailed or spoken it doesn't matter. Marketing is Marketing no matter were it is. Facebook is exactly like being in the same room as your friends you can see what they look like and chat with them instantly. Getting the word spread to ones you know can be emailed or spoken it doesn’t matter.

]]> By: David Gibson http://www.toprankblog.com/2008/10/prsa-2008-word-of-mouth/#comment-492237 David Gibson Tue, 28 Oct 2008 17:00:31 +0000 http://www.toprankblog.com/?p=3428#comment-492237 To add to Jonathan's comment regarding feedback, and as Avinash at Google would also push is the use of surveys. I understand SurveyGizmo just came out with a free option. SurveyMonkey is well known and Avinash's 4Q: http://4q.iperceptions.com/. Also, as in the process of discovering the marketing applications of Facebook - I realize that its mostly this viral word of mouth aspect that you get indirectly via the profile badges users add to their shelf as they associate with brands via groups, pages, and causes. Fascinating. To add to Jonathan’s comment regarding feedback, and as Avinash at Google would also push is the use of surveys. I understand SurveyGizmo just came out with a free option. SurveyMonkey is well known and Avinash’s 4Q: http://4q.iperceptions.com/.

Also, as in the process of discovering the marketing applications of Facebook – I realize that its mostly this viral word of mouth aspect that you get indirectly via the profile badges users add to their shelf as they associate with brands via groups, pages, and causes.

Fascinating.

]]> By: Andy Angelos http://www.toprankblog.com/2008/10/prsa-2008-word-of-mouth/#comment-491905 Andy Angelos Tue, 28 Oct 2008 00:55:15 +0000 http://www.toprankblog.com/?p=3428#comment-491905 Agree with Brian. Mash-ups, appropriation, repurposing, etc is essential to effective online word-of-mouth. If you create an remarkable experience that can be owned and distributed by the customer, you will probably create digital evangelists to coincide with their etheral counterparts. Also important is transitioning the conversation to offline events - tweetups, meetups, conferences, and even email is a more intimate interaction method than many social outlets due to the privacy. Remarkable, enduring, and easily accessible experiences will spread on any platform. Andy Agree with Brian. Mash-ups, appropriation, repurposing, etc is essential to effective online word-of-mouth. If you create an remarkable experience that can be owned and distributed by the customer, you will probably create digital evangelists to coincide with their etheral counterparts.

Also important is transitioning the conversation to offline events – tweetups, meetups, conferences, and even email is a more intimate interaction method than many social outlets due to the privacy. Remarkable, enduring, and easily accessible experiences will spread on any platform.

Andy

]]> By: Jonathan http://www.toprankblog.com/2008/10/prsa-2008-word-of-mouth/#comment-491848 Jonathan Mon, 27 Oct 2008 21:53:46 +0000 http://www.toprankblog.com/?p=3428#comment-491848 Mike, Any online company can get a pretty quick measurement by simply asking "How did you hear about us?" upon checkout, with an option for "Friend". Mike,

Any online company can get a pretty quick measurement by simply asking “How did you hear about us?” upon checkout, with an option for “Friend”.

]]> By: Scott Maxworthy http://www.toprankblog.com/2008/10/prsa-2008-word-of-mouth/#comment-491511 Scott Maxworthy Mon, 27 Oct 2008 08:00:34 +0000 http://www.toprankblog.com/?p=3428#comment-491511 The best word of mouth is the trusted third party referrer when supply of the product or service is short or difficult to acquire - for example "hey Sue do you know a good, reliable local plumber?" - the value of the information increases. The best word of mouth is the trusted third party referrer when supply of the product or service is short or difficult to acquire – for example “hey Sue do you know a good, reliable local plumber?” – the value of the information increases.

]]> By: Brian Massey http://www.toprankblog.com/2008/10/prsa-2008-word-of-mouth/#comment-491326 Brian Massey Mon, 27 Oct 2008 00:36:27 +0000 http://www.toprankblog.com/?p=3428#comment-491326 The multipliers, IMHO, don't think in terms of "am I doing something good for others." That's their rationalization. They are looking for that 15 minutes of stardom, which can come quite often with digital content. Like this comment, we seek to take something that is not our own and make it our own. This comment seeks to subjugate the post and add my own lense to the discussion. The bottom line is that you can create word of mouth only to the extent that your message can be molded into something different. The blogosphere does this rather well. This is why information that is extreme or opinionated seems to get WOM legs: it's easy to take a strong agree or disagree stance, essentially making it a marker for who you are--or want to be. The multipliers, IMHO, don’t think in terms of “am I doing something good for others.” That’s their rationalization. They are looking for that 15 minutes of stardom, which can come quite often with digital content. Like this comment, we seek to take something that is not our own and make it our own. This comment seeks to subjugate the post and add my own lense to the discussion.

The bottom line is that you can create word of mouth only to the extent that your message can be molded into something different. The blogosphere does this rather well.

This is why information that is extreme or opinionated seems to get WOM legs: it’s easy to take a strong agree or disagree stance, essentially making it a marker for who you are–or want to be.

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