Comments on: PRSA 2008 – Media Myths & Realities

By: PRSA 2008 International Conference Round Up | Online Marketing Blog

PRSA 2008 International Conference Round Up | Online Marketing Blog — Wed, 29 Oct 2008 22:16:44 +0000

[...] Media Myths & Realities – Mike [...]

By: laurent

laurent — Wed, 29 Oct 2008 14:18:15 +0000

Few more data on top of the one you gave:
1) There was an adweek report not so long ago showing that 75% took part in some sort of social media in 2008 compared to 56% in 2007 – it is mainstream, not necessarily replacing existing channels (yet).
2) From a Cone survey Sept 2008 about people using social media:
A whopping 93% of those surveyed think that companies should have a social media presence and 92% of American

By: Arnell Pleasnts

Arnell Pleasnts — Tue, 28 Oct 2008 08:38:38 +0000

The advent of web 2.0 channels has made it amazingly simple (and equally as challenging) to disseminate a message to hundreds if not thousands of eager receivers; with that said, the refinement of this mode of communication will only mean that PR, advertising, and integrated strategies will continue to move towards a predominately internet-based platform.

But the corollary is that media agents will have to assume a very hands on role to ensure message penetration.

I really believe this signals a change in the way that marketing will be conducted.

By: Robin Wilson

Robin Wilson — Tue, 28 Oct 2008 08:06:32 +0000

Great statement, and one I would normally echo with a table thumping ‘hear, hear’. But I can’t helping thinking it’s too much of a sweeping generalisation. I don’t believe all companies are ready for social media campaigns right this second – some audiences still aren’t massive consumers of social media [e.g. C1, D groups, pensioners etc], some brands don’t have the resources to deal with the constant engagement that is required and some marketing bods don’t yet feel comfortable investing cash in a channel where measurement is a far cry from TV and PCC. I still think we need to carefully choose the right channels, to reach the right audience for the right brand.
Having said all that, I’m firmly behind the idea to get more PR types involved in social media and I’ll be referencing your post and the conference

By: John Valente

John Valente — Mon, 27 Oct 2008 23:13:46 +0000

Although Social Networking sites can be, and are, a fantastic tool to promote yourself and your business, I’d say participation is a far cry from being essential or crucial to a business’ survival. The keyword there is “survival”. On the other hand, if we’re talking about “thriving”, you’re definitely missing the boat.

The challenge then becomes the decision of which one(s) to join and participate. There are so many, and more sprouting up quickly. Being active in these networking groups takes time and dedication. Of course, it doesn’t have to be all consuming, but you DO have to nurture it.

All in all, you will reap the benefits.

Best Regards,

John Valente

By: Jeff Przybylski

Jeff Przybylski — Mon, 27 Oct 2008 22:51:51 +0000

Overall, like anything else, if we put our primary focus in just one form of marketing, we’re not really getting much exposure, so why not mix it up and have a portfolio of marketing methods.

Some have told me they don’t see the point of social networking and that it’s just a place for teens to meet and that shows how misguided people are concerning its effectiveness.