Comments on: PRSA 2008: True Tales of Social Media Measurement & Analytics

By: PRSA 2008 International Conference Round Up | Online Marketing Blog

PRSA 2008 International Conference Round Up | Online Marketing Blog — Wed, 29 Oct 2008 22:16:06 +0000

[...] True Tales of Social Media Measurement & Analytics – Mike [...]

By: John Flynn

John Flynn — Mon, 27 Oct 2008 13:17:58 +0000

I am very interested in the questions of ROI and social network campaigns. I have been in the advertising world for a long time and tracking ROI for a radio, TV, Print, Outdoor campaign is very hard unless there is a direct call to action that is not available in other media.

I think we are being to hard on the social networking networks concerning ROI.

Of course you could always set up a landing page with a call to action that is exclusive to that campaign.

Car dealers have been doing this for a while and have found very good results!

By: Richard Bagnall

Richard Bagnall — Mon, 27 Oct 2008 04:11:10 +0000

Hi Lee,

Great round up of an excellent session so expertly conducted (as usual) by Katie and Shonali.

The golden rule of planning a PR campaign is that you should begin at the end – think about what you are trying to achieve (your objectives), think how you will measure them, and then use this to drive your planning process. By thinking this way, you can be confident that you