Comments on: Leveraging SEO and PR with Digital Public Relations http://www.toprankblog.com/2008/10/seo-pr-digital-public-relations/ Grow your business with TopRank Online Marketing tips, articles, & expert information on social media, content marketing & search engine marketing. Tue, 14 Feb 2012 05:17:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Mario Bonilla http://www.toprankblog.com/2008/10/seo-pr-digital-public-relations/#comment-493851 Mario Bonilla Fri, 31 Oct 2008 17:59:22 +0000 http://www.toprankblog.com/?p=3482#comment-493851 The reasons that I follow you and refer you to others every day is your sharp, knowledgeable insights that you give away to anybody that might be interested. thanks Lee. The reasons that I follow you and refer you to others every day is your sharp, knowledgeable insights that you give away to anybody that might be interested. thanks Lee.

]]> By: Lee Odden http://www.toprankblog.com/2008/10/seo-pr-digital-public-relations/#comment-493828 Lee Odden Fri, 31 Oct 2008 16:54:50 +0000 http://www.toprankblog.com/?p=3482#comment-493828 Hi Mario. First, I would say generalizations about SEO effects are dangerous. :) As context is important for search engines in understanding a query, context is important for understanding certain SEO benefits. "Authoritative" is based on link popularity and a new press release hosted with a wire service has no links other than from the index of releases. Matt Cutts clarified in the <a href="http://www.mattcutts.com/blog/seo-article-in-newsweek/" rel="nofollow">Q/A of his post</a> about an article in Newsweek that featured Rand Fishkin that anchor text links in prweb press releases (or releases hosted on newswire services in general) offer no linking value in Google. "And I doubt Rand was expecting any direct PageRank impact from Avatar Hi Mario.

First, I would say generalizations about SEO effects are dangerous. :) As context is important for search engines in understanding a query, context is important for understanding certain SEO benefits.

“Authoritative” is based on link popularity and a new press release hosted with a wire service has no links other than from the index of releases.

Matt Cutts clarified in the Q/A of his post about an article in Newsweek that featured Rand Fishkin that anchor text links in prweb press releases (or releases hosted on newswire services in general) offer no linking value in Google.

“And I doubt Rand was expecting any direct PageRank impact from Avatar

]]> By: Mario Bonilla http://www.toprankblog.com/2008/10/seo-pr-digital-public-relations/#comment-493799 Mario Bonilla Fri, 31 Oct 2008 15:37:27 +0000 http://www.toprankblog.com/?p=3482#comment-493799 Lee, my understanding was that search engines consider anchor text more 'authoritative' than active hyperlinks and are of SEO value when used in any content. Lee, my understanding was that search engines consider anchor text more ‘authoritative’ than active hyperlinks and are of SEO value when used in any content.

]]> By: Lee Odden http://www.toprankblog.com/2008/10/seo-pr-digital-public-relations/#comment-493547 Lee Odden Fri, 31 Oct 2008 01:52:07 +0000 http://www.toprankblog.com/?p=3482#comment-493547 Hi Joe, linking anchor text within a press release is more valuable for motivating clickthroughs than SEO. Search engines are unlikely to give much attention if any, to the version of the press release that is hosted by the wire service. Linking text in the summary of the press release that is hosted on the wire service is most beneficial for clickthroughs. Hi Joe, linking anchor text within a press release is more valuable for motivating clickthroughs than SEO. Search engines are unlikely to give much attention if any, to the version of the press release that is hosted by the wire service.

Linking text in the summary of the press release that is hosted on the wire service is most beneficial for clickthroughs.

]]> By: Joe Perez http://www.toprankblog.com/2008/10/seo-pr-digital-public-relations/#comment-493498 Joe Perez Thu, 30 Oct 2008 23:33:47 +0000 http://www.toprankblog.com/?p=3482#comment-493498 Great article. I was wondering if you have been able to define SEO value for text linking in the summary of the release. A rep from Vocus urged to do it (against our previous analytics of Google considering it spam), so we played aound with analytics and it was all over the board using the same algorithm in the bodies. Bottom line, does it help or hinder SEO to text link in the summary of a release? Continued success, Joe Perez CEO, Zealous Marketing <a href="www.Twitter.com/WebEstate" rel="nofollow">Follow me on Twitte</a>r! Great article. I was wondering if you have been able to define SEO value for text linking in the summary of the release. A rep from Vocus urged to do it (against our previous analytics of Google considering it spam), so we played aound with analytics and it was all over the board using the same algorithm in the bodies. Bottom line, does it help or hinder SEO to text link in the summary of a release?

Continued success,

Joe Perez
CEO, Zealous Marketing
Follow me on Twitter!

]]> By: Maureen Streett http://www.toprankblog.com/2008/10/seo-pr-digital-public-relations/#comment-493377 Maureen Streett Thu, 30 Oct 2008 18:33:37 +0000 http://www.toprankblog.com/?p=3482#comment-493377 Great slide show. After recently completing a PR internship, and starting a job in SEO - I saw these changes in journalism firsthand. Thanks! Great slide show. After recently completing a PR internship, and starting a job in SEO – I saw these changes in journalism firsthand. Thanks!

]]> By: Ben Tremblay http://www.toprankblog.com/2008/10/seo-pr-digital-public-relations/#comment-493318 Ben Tremblay Thu, 30 Oct 2008 16:15:48 +0000 http://www.toprankblog.com/?p=3482#comment-493318 Nice presentation! A stat that actually surprised me is the Microblogging market share at 36%. Didn't think it was that high... Nice presentation! A stat that actually surprised me is the Microblogging market share at 36%. Didn’t think it was that high…

]]> By: Lee Odden http://www.toprankblog.com/2008/10/seo-pr-digital-public-relations/#comment-493280 Lee Odden Thu, 30 Oct 2008 14:26:15 +0000 http://www.toprankblog.com/?p=3482#comment-493280 Hey Max, that sounds like a great idea. Hey Max, that sounds like a great idea.

]]> By: Max http://www.toprankblog.com/2008/10/seo-pr-digital-public-relations/#comment-493260 Max Thu, 30 Oct 2008 13:29:50 +0000 http://www.toprankblog.com/?p=3482#comment-493260 I was on the webinar yesterday. Nice job, I enjoyed it a lot. Maybe I'll see you in Chi-town for SES. I was on the webinar yesterday. Nice job, I enjoyed it a lot. Maybe I’ll see you in Chi-town for SES.

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