Comments on: The Changing Face of Email Marketing – MIMA Summit http://www.toprankblog.com/2008/10/the-changing-face-email-marketing/ Grow your business with TopRank Online Marketing tips, articles, & expert information on social media, content marketing & search engine marketing. Tue, 14 Feb 2012 05:17:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Robert Bachle http://www.toprankblog.com/2008/10/the-changing-face-email-marketing/#comment-503441 Robert Bachle Thu, 20 Nov 2008 02:45:28 +0000 http://www.toprankblog.com/?p=3245#comment-503441 Very useful summary. I've emerged from a few of the email marketing seminars/conferences with a grab-bag of very useful information - mostly on the opt-in and creative test/optimize side of things. I'm very surprised at the lack of focus marketers direct towards personalization. The preferred marketing approach to limiting deliverability issues seems to be list quality and segmentation rather than putting an infrastructure in place for user-directed participation. I think recipients look at this dilemma as "requested spam"...with a post at http://www.rtcrm.com/blog/2008/10/21/we-requested-this-spam/ and as open/read rates decline, as we're seeing across email campaigns, solving this dilemma will be more important. Very useful summary. I’ve emerged from a few of the email marketing seminars/conferences with a grab-bag of very useful information – mostly on the opt-in and creative test/optimize side of things.

I’m very surprised at the lack of focus marketers direct towards personalization. The preferred marketing approach to limiting deliverability issues seems to be list quality and segmentation rather than putting an infrastructure in place for user-directed participation.

I think recipients look at this dilemma as “requested spam”…with a post at http://www.rtcrm.com/blog/2008/10/21/we-requested-this-spam/ and as open/read rates decline, as we’re seeing across email campaigns, solving this dilemma will be more important.

]]> By: Dominique Hind http://www.toprankblog.com/2008/10/the-changing-face-email-marketing/#comment-494478 Dominique Hind Sun, 02 Nov 2008 05:29:18 +0000 http://www.toprankblog.com/?p=3245#comment-494478 This is a great post - very comprehensive. I'm really interested in email marketing and have been doing some analysis around what the big Australian supermarkets are doing - their strategies and their rules. <a href="http://dominiquehind.wordpress.com/2008/09/19/what-when-retailers-send-emails-tesco-coles-aldi/" rel="nofollow">Here are</a> a couple of <a href="http://dominiquehind.wordpress.com/2008/09/09/coles-supermarket-great-email-communications-templates/" rel="nofollow">post that I have written</a> detailing the findings. I have written another post to go live in the next couple of days on what the major US retailers are doing to ensure all subscribers can see the HTML version of the email. I think this is a really interesting space and retailers really need to own it with the hardtimes that are coming. The one thing they need to invest more in is segmentation to truly ensure they understand the consumers and provide them with relevant information. I would be interested in your thoughts about my posts. This is a great post – very comprehensive. I’m really interested in email marketing and have been doing some analysis around what the big Australian supermarkets are doing – their strategies and their rules. Here are a couple of post that I have written detailing the findings.

I have written another post to go live in the next couple of days on what the major US retailers are doing to ensure all subscribers can see the HTML version of the email.

I think this is a really interesting space and retailers really need to own it with the hardtimes that are coming. The one thing they need to invest more in is segmentation to truly ensure they understand the consumers and provide them with relevant information.

I would be interested in your thoughts about my posts.

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