Comments on: The New Rules of Marketing & PR

By: The Best PR is Giving People Useful Information

The Best PR is Giving People Useful Information — Tue, 18 Nov 2008 04:17:49 +0000

[...] Lee Odden’s blog has a great summary of a presentation by David Meerman Scott’s on PR and marketing. [...]

By: Paul Matalucci

Paul Matalucci — Mon, 10 Nov 2008 21:45:30 +0000

I’m convinced that business success in the future will follow leaders who have the E.Q. to invite dissent and inspire committment through engagement vs. leading by fear.

Company cultures that are fear-based or heirarchical will struggle to compete as customers and talented employees migrate to companies that listen.

It’s exciting to watch Social Media accelerate this transformation. Brute force can be effective in the short term, but ultimately character and integrity prevail.

By: No Nonsense New Rules to Marketing and PR | Search Marketing Blog from Cincinnati, Ohio

Fri, 07 Nov 2008 00:08:01 +0000

[...] spotted a great post over a Top Rank Blog. It discusses how the rules of Marketing and PR in general are changing. The post recaps a [...]

By: Jacob

Jacob — Thu, 06 Nov 2008 13:58:31 +0000

I completely agree with Brandon’s comment. Squeaky was at a Social Media Conference in New York last Thursday and one thing we took from the event is that through social media we must learn that we are no longer the owner of our brand, but instead the facilitator. We must listen and respond accordingly rather than just shout.

By: Mario

Mario — Tue, 04 Nov 2008 16:59:12 +0000

Thank you Jessica very nice post.

Especially i like the “The rules of the
Word Wide Raves”.

http://www.mariolist.com

Mario

By: Brandon Carlos

Brandon Carlos — Tue, 04 Nov 2008 15:44:12 +0000

What I love about David’s work is its simplicity. Gone are the old ways of shouting our message in hopes that it will reach a few interested buyers. Social media allows us to speak directly to niche audiences who have a vested interest in what our organization is doing.

I don’t think it’s a stretch to ask communicators to think like publishers– or more plainly, like their community. This new way is really the old way of communicating– genuinely, without spin or jargon. Clearly, with the value of the community (audience) in mind.

By: Jessica

Jessica — Tue, 04 Nov 2008 14:50:26 +0000

You gave a great presentation David

Over the weekend, I shared details about your new book and the Century 21 example with my Mother-in-law, a small town real estate agent. She was very interested with the idea of the new rules and was floored that so few people respond to the ‘old ways’ of marketing anymore (ie: tradeshows and direct mail).

Best of luck on your upcoming presentations!

- Jessica

By: Think Like a Publisher, Not a Marketer | Sazbean

Think Like a Publisher, Not a Marketer | Sazbean — Tue, 04 Nov 2008 13:57:47 +0000

[...] Published by Sarah Worsham at 10:24 am under Business, Content, Marketing, News & Notes You have to stop thinking like a marketer, an advertiser and a communicator and start thinking like a publisher. Create information your consumers want, and they will share it, this is the idea behind creating the World Wide Rave content.

By: David Meerman Scott

David Meerman Scott — Tue, 04 Nov 2008 13:10:26 +0000

Hey Jessica – thank you for paying such close attention! I have three presentations over the next week or so where I will not be in the “familiar territory” of people who understand social media. I’m speaking to 5,000 real estate agents on Friday for example – hope I can connect to them.

Thanks for this writeup. David