Comments on: PubCon: Social Media – The Big Sexy Buzz http://www.toprankblog.com/2008/11/pubcon-social-media-the-big-sexy-buzz/ Grow your business with TopRank Online Marketing tips, articles, & expert information on social media, content marketing & search engine marketing. Tue, 14 Feb 2012 05:17:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Ron Spinner http://www.toprankblog.com/2008/11/pubcon-social-media-the-big-sexy-buzz/#comment-499888 Ron Spinner Fri, 14 Nov 2008 08:48:34 +0000 http://www.toprankblog.com/?p=3590#comment-499888 "The overarching theme from this panel at PubCon was “The overarching theme from this panel at PubCon was

]]> By: Kate Elzer-Peters http://www.toprankblog.com/2008/11/pubcon-social-media-the-big-sexy-buzz/#comment-499668 Kate Elzer-Peters Thu, 13 Nov 2008 20:43:05 +0000 http://www.toprankblog.com/?p=3590#comment-499668 I agree with TomL in terms of posting relevant content. I did a "Twitter" case study for a couple of weeks. A very informal case study, where I chose a few well-known businesses and followed some of their Twitter feeds. I found myself to be incredibly bored with the CEO of an online company that only talked about herself, all day long, but more interested in the Best Buy CEO's feed that was more outward looking--soliciting feedback on various ideas. I think the Starbucks feed was my favorite. They have a "good blend" (pun intended!) of promotional offers, personality, reader feedback and participation. I agree with TomL in terms of posting relevant content. I did a “Twitter” case study for a couple of weeks. A very informal case study, where I chose a few well-known businesses and followed some of their Twitter feeds. I found myself to be incredibly bored with the CEO of an online company that only talked about herself, all day long, but more interested in the Best Buy CEO’s feed that was more outward looking–soliciting feedback on various ideas.

I think the Starbucks feed was my favorite. They have a “good blend” (pun intended!) of promotional offers, personality, reader feedback and participation.

]]> By: TomL http://www.toprankblog.com/2008/11/pubcon-social-media-the-big-sexy-buzz/#comment-498864 TomL Wed, 12 Nov 2008 12:03:33 +0000 http://www.toprankblog.com/?p=3590#comment-498864 It It

]]> By: Devon http://www.toprankblog.com/2008/11/pubcon-social-media-the-big-sexy-buzz/#comment-498670 Devon Wed, 12 Nov 2008 02:33:13 +0000 http://www.toprankblog.com/?p=3590#comment-498670 Regarding the Twitter comment that people actually do care what you are doing, I have to agree because each Sunday I publish a detailed plan for my upcoming week's work, including results from last week's plan, to my staff and I am surprised to find that they typically read it! Let's face it, communication is the biggest problem in organizations and getting it right, regularly -- is a competitive advantage. Regarding the Twitter comment that people actually do care what you are doing, I have to agree because each Sunday I publish a detailed plan for my upcoming week’s work, including results from last week’s plan, to my staff and I am surprised to find that they typically read it! Let’s face it, communication is the biggest problem in organizations and getting it right, regularly — is a competitive advantage.

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