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Archive for December, 2008


Lee Odden

2008 Top SEO Blogs by RSS Subscribers

Lee Odden on Dec 31st, 2008     Blogging, Online Marketing, SEO

As part of  maintaining the BIGLIST of search engine marketing blogs, we’ve posted a list of the top SEO blogs that publish their RSS feed subscriber counts and on this last day of 2008, I thought I’d put up just one more.

A few more SEO blogs have been added to this list from the last two times and a few blogs have switched places as the old guard makes way for the up and coming.  Fire up your feed reader and start subscribing:

Matt Cutts

SEOmoz

Search Engine Land

Search Engine Watch

Search Engine Journal

Search Engine Roundtable

Online Marketing Blog

Search Engine Guide

Marketing Pilgrim

Pronet Advertising

Lee Odden

How Community Building Boosts SEO

Lee Odden on Dec 30th, 2008     Online Marketing, SEO, Social Media

community seo A while back I had a Twitter discussion with a few smart Minnesota based marketers, @cbensen, @albertmaruggi and @bestbuyCMO about the importance of customer service and community building that turned to a variety of ancillary benefits. Connie mentioned that community building is a long term investment that continues to pay dividends. Albert pointed out that SEO & community building can be 2 separate tactics with SEO having nothing to do with community. Barry wanted more of an explanation, which motivated this long overdue post.

An increasing number community managers have become visible within social media sites like Twitter, on blogs and Facebook from various sized companies. We’ve even interviewed people with those types of responsibilities from Dell and Comcast.  I’ve been thinking about how the content creation and outreach efforts of a community manager can also be of benefit to an organization’s search engine optimization efforts. 

Lee Odden

Happy Birthday TopRankBlog & SEO Blogs Class of 2003

Lee Odden on Dec 26th, 2008     Blogging, Online Marketing, TopRank Agency News

online marketing blog 5I am happy to say that this weekend, December 28th marks 5 years of blogging at Online Marketing Blog. From the infamous “Florida Update” of December 2003 to current, practical advice on social media strategy December 2008, TopRank has been a trusted source of information for thousands of readers.

The entire TopRank Blogging team wishes a sincere Thank You to everyone that has commented, subscribed and linked to us over the years.  TopRank’s blogging efforts have been recognized in many ways including being one of the top 50 favorited blogs on Technorati, ranked a top marketing blog on Advertising Age and endorsed by fans from The DMA, PRSA, Microsoft, IBM, Yahoo and many others.

TopRank Online Marketing

Happy Holidays from TopRank Online Marketing

TopRank Online Marketing on Dec 24th, 2008     Online Marketing, TopRank Agency News

The entire team at TopRank Online Marketing would like to wish our valued readers a very happy holidays and a fantastic new year. We sincerely appreciate all our subscribers and all the amazing insight, comments and connections you’ve helped us make over 2008 and hopefully between each other.

Lee Odden

Best Podcasts on Social Media

Lee Odden on Dec 21st, 2008     Online Marketing, Podcasting, Social Media

Best Social Media Podcasts

UPDATE 12/29/08: Voting is closed and the winner, Best Podcast Social Media, DishyMix by Susan Bratton of Personal Life Media. Congratulations Susan!

Congrats also to the runner up, User Friendly Thinking by Bizzuka’s John Munsell and Paul Chaney.

There are many ways to acquire information on the topic of social media ranging from blogs to books to Twitter. As part of our efforts to aggregate useful resources for Online Marketing Blog readers on topics related to digital PR, search and social marketing, we bring you this fine list of the best podcasts on social media.

Where did this list come from? I started out with a small list of my own and then reached out to the 5000+ people following @leeodden on Twitter as well as direct queries to some of the most respected social media marketing and public relations professionals on the web. The same podcasts were recommended repeatedly.

Lee Odden

Writing for the Web: SEO for News Content

Lee Odden on Dec 20th, 2008     Online Marketing, Online PR, Press Release Optimization, Public Relations

At TopRank Online Marketing, we’re keen on matching content and therefore optimization efforts with the right audiences. News is a perfect candidate for optimizing by intent. Below is a presentation I did recently as part of a PR News webinar on the topic of writing for the web, optimizing online PR communications.

As part of the presentation, I included insights from a recent poll of journalists and editors from a mix of print and online publications we conducted. The poll was designed to get a better understanding about their use of search to find sources, conduct research and any other search function that helps them do their job.

Lee Odden

How To Find Your Most Popular Posts

Lee Odden on Dec 18th, 2008     Blogging

Top 10 GraphicIt’s the end of the year and a lot of blogs are now putting out their top posts of the year posts.  But how does one find out which are the top posts on their blog?

Here are a few ways you can find out which posts are tops on your blog.

  • Number of Comments – One easy way to see if a post is popular or not is to look at the number of comments.  The more comments, the more engaged people were with the post.  The downside here is that a lot of people may read the post, but only a few may actually comment.
Lee Odden

ComcastCares Social Media Interview with Frank Eliason

Lee Odden on Dec 15th, 2008     Interviews, Marketing Industry News, Online Marketing, Social Media, Social Media Smarts

Social Media Smarts: Interview with Frank Eliason of Comcast aka @ComcastCares

Frank Eliason
Photo by Shel Israel

Twitter has become many things to many people and organizations for that matter, including Comcast.  It really says something when a company experiences the bite of consumer malcontent via social media and then turns around and becomes known as a best practitioner.  This is the experience of Comcast and Director of Digital Care, Frank Eliason.  

Based in Philadelphia, PA, Frank started with Comcast as a Customer Service Manager in September, 2007 and as you’ll read in the interview below has evolved into the social media face of Comcast through his Twitter name ComcastCares.

Lee Odden

5 Tips for Successful Blog Optimization

Lee Odden on Dec 12th, 2008     Blog Marketing, Blog Optimization, Blogging, Online Marketing, SEO

Yesterday I posted “3 Reasons Why Blog SEO Fails” to help readers avoid the pitfalls of starting a business or corporate blog purely for SEO reasons  only to end up wasting time and energy. Without proper planning, oversight and passion for the topic, blogs implemented purely for SEO objectives are doomed to fail. Additionally, social media referrals and recommendations are becoming a notable competitor to search traffic which can place SEO as a secondary promotional effort in some situations.

Here are five tips for successful business blog optimization benefits in the long run:

1. Find a practical purpose for starting a blog. There are many reasons why companies would benefit from starting and publishing a blog. Some might use blog software as a content management system for an online newsroom or to archive newsletters to the web.

Lee Odden

SES Chicago: SEO Through Blogs and Feeds

Lee Odden on Dec 11th, 2008     Blog Optimization, Blogging, Search Engine Strategies

Yesterday I presented at SES Chicago in a session on SEO Through Blogs and Feeds with Stephan Spencer and Sally Falkow. I went first and presented the slideshow embedded below, a presentation in two parts:

  1. Why blogs created solely for SEO purposes will inevitably fail.
  2. Tips on how to create a successfully optimized company blog that will last.

My presentation was followed up by Sally who talked about Feeds and distributon opportunities. The final presenter was Stephan, who had 100 or so slides (joking) on WordPress SEO but got through about 20 before the Q/A which was handled by Rebecca Lieb.

Lee Odden

WordPress 2.7 Video of All the New Features

Lee Odden on Dec 11th, 2008     Blogging

This is an excellent way to showcase all the new WordPress 2.7 features. The admin side of things has been updated and you are now in control of what you see and where you see it. Plus WordPress updates are now much easier.

Enjoy!

Lee Odden

3 Reasons Why Blogs for SEO Fail

Lee Odden on Dec 10th, 2008     Blog Optimization, Blogging, Online Marketing, SEO

There are many benefits to publishing a business blog and improved search engine visibility is one of the most popular.  It’s pretty common advice to hear: start a blog and the fresh content will attract links, improving your search results.  Such tactical advice can be very effective.

Unfortunately, the advice gets filtered and distorted, not unlike what happens in the game “telephone” kids play. Pretty soon one or more blogs are implemented for the sole purpose and expectation of improving search engine visibility and nothing else. At least nothing else that’s accountable.

What’s wrong with this picture?   Blogs started solely for SEO objectives will inevitably fail.

Here are a few reasons why:

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