Archives for December 2008

2008 Top SEO Blogs by RSS Subscribers

As part of  maintaining the BIGLIST of search engine marketing blogs, we’ve posted a list of the top SEO blogs that publish their RSS feed subscriber counts and on this last day of 2008, I thought I’d put up just one more.

A few more SEO blogs have been added to this list from the last two times and a few blogs have switched places as the old guard makes way for the up and coming.  Fire up your feed reader and start subscribing:

Matt Cutts


Search Engine Land

Search Engine Watch

Search Engine Journal
Search Engine Roundtable

Online Marketing Blog

Search Engine Guide

Marketing Pilgrim

Pronet Advertising

How Community Building Boosts SEO

community seo A while back I had a Twitter discussion with a few smart Minnesota based marketers, @cbensen, @albertmaruggi and @bestbuyCMO about the importance of customer service and community building that turned to a variety of ancillary benefits. Connie mentioned that community building is a long term investment that continues to pay dividends. Albert pointed out that SEO & community building can be 2 separate tactics with SEO having nothing to do with community. Barry wanted more of an explanation, which motivated this long overdue post.

An increasing number community managers have become visible within social media sites like Twitter, on blogs and Facebook from various sized companies. We’ve even interviewed people with those types of responsibilities from Dell and Comcast.  I’ve been thinking about how the content creation and outreach efforts of a community manager can also be of benefit to an organization’s search engine optimization efforts. 

Happy Birthday TopRankBlog & SEO Blogs Class of 2003

online marketing blog 5I am happy to say that this weekend, December 28th marks 5 years of blogging at Online Marketing Blog. From the infamous “Florida Update” of December 2003 to current, practical advice on social media strategy December 2008, TopRank has been a trusted source of information for thousands of readers.

The entire TopRank Blogging team wishes a sincere Thank You to everyone that has commented, subscribed and linked to us over the years.  TopRank’s blogging efforts have been recognized in many ways including being one of the top 50 favorited blogs on Technorati, ranked a top marketing blog on Advertising Age and endorsed by fans from The DMA, PRSA, Microsoft, IBM, Yahoo and many others.

Best Podcasts on Social Media

Best Social Media Podcasts

UPDATE 12/29/08: Voting is closed and the winner, Best Podcast Social Media, DishyMix by Susan Bratton of Personal Life Media. Congratulations Susan!

Congrats also to the runner up, User Friendly Thinking by Bizzuka’s John Munsell and Paul Chaney.

There are many ways to acquire information on the topic of social media ranging from blogs to books to Twitter. As part of our efforts to aggregate useful resources for Online Marketing Blog readers on topics related to digital PR, search and social marketing, we bring you this fine list of the best podcasts on social media.

Where did this list come from? I started out with a small list of my own and then reached out to the 5000+ people following @leeodden on Twitter as well as direct queries to some of the most respected social media marketing and public relations professionals on the web. The same podcasts were recommended repeatedly.

Writing for the Web: SEO for News Content

At TopRank Online Marketing, we’re keen on matching content and therefore optimization efforts with the right audiences. News is a perfect candidate for optimizing by intent. Below is a presentation I did recently as part of a PR News webinar on the topic of writing for the web, optimizing online PR communications.

As part of the presentation, I included insights from a recent poll of journalists and editors from a mix of print and online publications we conducted. The poll was designed to get a better understanding about their use of search to find sources, conduct research and any other search function that helps them do their job.

How To Find Your Most Popular Posts

Top 10 GraphicIt’s the end of the year and a lot of blogs are now putting out their top posts of the year posts.  But how does one find out which are the top posts on their blog?

Here are a few ways you can find out which posts are tops on your blog.

  • Number of Comments – One easy way to see if a post is popular or not is to look at the number of comments.  The more comments, the more engaged people were with the post.  The downside here is that a lot of people may read the post, but only a few may actually comment.

ComcastCares Social Media Interview with Frank Eliason

Social Media Smarts: Interview with Frank Eliason of Comcast aka @ComcastCares

Frank Eliason
Photo by Shel Israel

Twitter has become many things to many people and organizations for that matter, including Comcast.  It really says something when a company experiences the bite of consumer malcontent via social media and then turns around and becomes known as a best practitioner.  This is the experience of Comcast and Director of Digital Care, Frank Eliason.  

Based in Philadelphia, PA, Frank started with Comcast as a Customer Service Manager in September, 2007 and as you’ll read in the interview below has evolved into the social media face of Comcast through his Twitter name ComcastCares.

5 Tips for Successful Blog Optimization

Yesterday I posted “3 Reasons Why Blog SEO Fails” to help readers avoid the pitfalls of starting a business or corporate blog purely for SEO reasons  only to end up wasting time and energy. Without proper planning, oversight and passion for the topic, blogs implemented purely for SEO objectives are doomed to fail. Additionally, social media referrals and recommendations are becoming a notable competitor to search traffic which can place SEO as a secondary promotional effort in some situations.

Here are five tips for successful business blog optimization benefits in the long run:

1. Find a practical purpose for starting a blog. There are many reasons why companies would benefit from starting and publishing a blog. Some might use blog software as a content management system for an online newsroom or to archive newsletters to the web.

SES Chicago: SEO Through Blogs and Feeds

Yesterday I presented at SES Chicago in a session on SEO Through Blogs and Feeds with Stephan Spencer and Sally Falkow. I went first and presented the slideshow embedded below, a presentation in two parts:

  1. Why blogs created solely for SEO purposes will inevitably fail.
  2. Tips on how to create a successfully optimized company blog that will last.

My presentation was followed up by Sally who talked about Feeds and distributon opportunities. The final presenter was Stephan, who had 100 or so slides (joking) on WordPress SEO but got through about 20 before the Q/A which was handled by Rebecca Lieb.

3 Reasons Why Blogs for SEO Fail

There are many benefits to publishing a business blog and improved search engine visibility is one of the most popular.  It’s pretty common advice to hear: start a blog and the fresh content will attract links, improving your search results.  Such tactical advice can be very effective.

Unfortunately, the advice gets filtered and distorted, not unlike what happens in the game “telephone” kids play. Pretty soon one or more blogs are implemented for the sole purpose and expectation of improving search engine visibility and nothing else. At least nothing else that’s accountable.

What’s wrong with this picture?   Blogs started solely for SEO objectives will inevitably fail.

Here are a few reasons why:

New Perspectives on Digital Asset Optimization for 2009

daoSearch engine optimization can be challenging enough, especially for large, enterprise organizations rich with digital assets.  They’re also rich with policies, procedures and often times a labrynth of  content approval and publishing processes.

An effort to optimize and promote those assets to search engine bots can be even more challenging than standard SEO. And yet it can also be far more rewarding. The notion of Digital Asset Optimization came out of TopRank’s efforts in early in 2007 to describe for internet marketing clients what new opportunities there were to enable prospects and customers to pull themselves via search to company content.

Dell Social Media Interview with Richard Binhammer

Social Media Smarts: Interview with Richard Binhammer from Dell – @richardatdell

Photo Credit 

Of all the companies known for making advances in the realm of social media, Dell holds a place that reaches both ends of the spectrum. References to “Dell Hell” are less about something wrong and more about one of the most popular examples of a major corporation that “gets” social media listening and engagement.  One of the key people at Dell responsible for the successful social media presence so many have come to know is Richard Binhammer.

Richard has enjoyed a career that has taken him from Canadian politics, lobbying and election campaigns to public relations in the Midwest to Corporate Communications in NYC and then public affairs, now social media/blog outreach at Dell.