Comments on: New Perspectives on Digital Asset Optimization for 2009 http://www.toprankblog.com/2008/12/new-perspectives-on-digital-asset-optimization-for-2009/ Grow your business with TopRank Online Marketing tips, articles, & expert information on social media, content marketing & search engine marketing. Tue, 14 Feb 2012 05:17:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: David Temple http://www.toprankblog.com/2008/12/new-perspectives-on-digital-asset-optimization-for-2009/#comment-517061 David Temple Fri, 12 Dec 2008 05:40:40 +0000 http://www.toprankblog.com/?p=3859#comment-517061 Excellent post Lee. Auditing, managing and optimizing digital assets is critical to a "holistic" seo approach. You are one of the few people that talk about this and we've implemented it in most of our presentations as a differentiator. It is also enables a company to get the most "shelf space" on a search engine results page. Besides feeding journalists the info they need, dao also enables you to be visible all along the conversion funnel and not just in the purchase phase. Having a video or white paper available when someone is searching for your product or service is critical in the awareness/consideration stage. And as you mentioned FAQs and knowledge base content are important and will help in the oft overlooked phase of the conversion funnel which is the post purchase phase. Excellent post Lee. Auditing, managing and optimizing digital assets is critical to a “holistic” seo approach. You are one of the few people that talk about this and we’ve implemented it in most of our presentations as a differentiator. It is also enables a company to get the most “shelf space” on a search engine results page.

Besides feeding journalists the info they need, dao also enables you to be visible all along the conversion funnel and not just in the purchase phase. Having a video or white paper available when someone is searching for your product or service is critical in the awareness/consideration stage. And as you mentioned FAQs and knowledge base content are important and will help in the oft overlooked phase of the conversion funnel which is the post purchase phase.

]]> By: AJ Gerritson http://www.toprankblog.com/2008/12/new-perspectives-on-digital-asset-optimization-for-2009/#comment-515822 AJ Gerritson Wed, 10 Dec 2008 04:03:02 +0000 http://www.toprankblog.com/?p=3859#comment-515822 Hi Lee, Great post. One thing I may add is that the organization of digital media assets for companies is extremely important as well. News rooms need to be friendly for the media and act as tools to help them operate faster. There is a good reason that 91% of them use search and that is because the steep decline in media jobs over the last 2-3 years in our country has forced journalists to change their behavior and accept tools like HARO (Help a Reporter Out), Cision, and embrace search. So we must think about where we are driving these roporters once we optimize our digital assets and what we want them to find. Hi Lee,

Great post. One thing I may add is that the organization of digital media assets for companies is extremely important as well. News rooms need to be friendly for the media and act as tools to help them operate faster. There is a good reason that 91% of them use search and that is because the steep decline in media jobs over the last 2-3 years in our country has forced journalists to change their behavior and accept tools like HARO (Help a Reporter Out), Cision, and embrace search. So we must think about where we are driving these roporters once we optimize our digital assets and what we want them to find.

]]>