Lee Odden

TopRank Brings 2 Speakers on 2 Panels at SES Chicago


TopRank Online Marketing will have two speakers presenting on two panels at SES Chicago this week.  

On Tuesday, Senior Account Manager Jolina Pettice (who recently spoke on a panel with Yahoo’s Ron Belanger and Anne Kennedy at DPAC) will be speaking on a session about how to use Public Relations tactics to improve SEO results.  On Wednesday I will be speaking on a panel about Blog SEO.

Here are the session details. We look forward to seeing you there!

Tuesday, December 9, 2008 – 2:45pm-3:45pm 
“Turning PR Efforts into SEO Results”

Most organizations are focused solely on how SEO impacts marketing and advertising and are failing to take advantage of the unique and very impactful results that are generated when SEO is applied to public relations. Organizations that fail to integrate PR into SEO efforts stand to miss out on a valuable opportunity. This session will provide real-life examples to show how organizations can achieve maximum results for any communications campaign through natural search optimization of press releases.


  • Andy Atkins-Krüger, Managing Director, WebCertain Europe Ltd


  • Greg Jarboe, President & Co-founder, SEO-PR
  • Sarah Skerik, Vice President, Distribution Services, PR Newswire
  • Jiyan Wei, Product Manager, PR Web, Vocus
  • Jolina Pettice, Senior Account Manager, TopRank Marketing

In this session on how to leverage SEO tactics with public relations efforts, TopRank’s Jolina Pettice will present an excerpt of our Journalist’s Use of Search Survey, shed light on the difference between SEO for lead generation vs SEO to attract journalists searching for experts to include in news stories and offer several news content optimization tips.

Wednesday, December 10, 2008 – 10:30am-11:45am
“SEO Through Blogs & Feeds”

Not yet running a blog? Not syndicating your content through web feeds? Then you’re missing out on an important area that can help your overall SEO efforts. Learn more about the unique advantages blogs and feeds offer to search engine optimization.


  • Rebecca Lieb, Contributing Editor, ClickZ


  • Lee Odden, CEO, TopRank Online Marketing
  • Sally Falkow, President, PRESSfeed
  • Stephan Spencer, Founder & President, Netconcepts, LLC

In this session Sally will discuss feed (RSS) optimization, Stephan will undoubtedly cover the optimization of blogs and I will be discussing the top 5 reasons why blogs started with SEO in mind fail, miserably.  And 5 ways to succeed.

Be sure to check out these sessions while you’re at SES and if you blog either or both of these sesions, please @ or dm me at @leeodden on Twitter. I will be absolutely certain to mention your coverage on Twitter and in our conference roundup here at Online Marketing Blog.

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About Lee Odden

@LeeOdden is the CEO of TopRank Online Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.