TopRank Online MarketingTopRank Online Marketing Blog

Archive for February, 2009


Lee Odden

5 Easy To Use Analytics Packages – Mostly Free Too

Lee Odden on Feb 25th, 2009     Blogging

Analytics are one item that every site owner should be looking into to find out where traffic is coming from and how users are interacting with the site.  However, analytics can sometimes be to much to consume with to much information or a cluttered interface.

Fortunately there are many analytics packages available that make reading and understanding your site’s stats pretty simple.  You shouldn’t need to be a geek to just pick out the basics.

Here are 5 analytics packages that are easy to understand and mostly free.

Clicky – Free to $20/month

Clicky

Clicky

Great user interface with graphs, bar charts and color coded %s to make understanding the information quick and visual.

Clicky also integrates Twiter and FeedBurner stats to monitor the growth of those services.

Lee Odden

Content Marketing Strategies with SEO

Lee Odden on Feb 24th, 2009     Online Marketing

content marketing word cloud

We’ve debated content vs links as it relates to SEO as well as the general merits of content in online marketing for several years on this blog. Most of the advice about content optimization comes from a search engine optimization perspective, or at least, from SEOs.  I decided to reach out to a good number of people that work mostly on the content side of internet marketing to get their opinions of the interplay between content and SEO with a strategic perspective.

Five of those content marketing smarties are featured below including:  Jon Wuebben President/CEO of Custom Copywriting and author of “Content Rich”, Heidi Cohen, President of Riverside Marketing Strategies, Adjunct Professor at NYU and Columnist at ClickZ, Joe Pulizzi, founder of Junta42 & Z Squared Media and author of “Get Content. Get Customers”, Heather Lloyd-Martin, President/CEO of SuccessWorks and Sally Falkow, President of Expansion Plus, Senior Fellow at the Society for New Communications Research.

Lee Odden

BIGLIST SEO Blogs Update 021009

Lee Odden on Feb 19th, 2009     BIGLIST SEM Blogs

BIGLIST SEO Blogs

 In this update of the TopRank BIGLIST of  search marketing blogs  we have a mix of new and old, funny and serious. We hope you find these blogs as informative and interesting as we do. Enjoy:

  • Mediatrust Blog – Peter Bordes, Trip Foster, Scott Parent and Christopher Smith combine to write this agency blog about everything from performance marketing to industry news to company news. The best part of the blog is the video series, “Relevantly Speaking”, which is nicely produced and informative.
  • Outspoken Media Blog – New blog for a new consortium of SEOs (Rhea Drysdale, Rae Hoffmann, Lisa Barone) that have no problem saying or writing what’s on their minds. Still new, most posts are announcements or live blogging from SMX West but hopes should be high for a range of internet marketing topics . 
Lee Odden

Reader Poll: Top Digital Marketing Tactics for 2009

Lee Odden on Feb 18th, 2009     Online Marketing, Reader Polls

digital marketing tactics 2009

We’ve run several Reader Polls on favored internet marketing tactics over the past year and a half flavored by a sentiment towards recession and also as a general indication of future plans. The state of the world and certainly the marketing world is as unique and challenging as it’s ever been. Many companies and vendors are scrambling to figure out how to make most efficient/effective use of resources to grow their businesses in this uncertain economy.

Traditional marketing budgets are increasingly shifting to digital marketing and why not? Internet marketing is often more cost effective, builds awareness quickly, fosters relationships and is measurable in ways traditional advertising just can’t match. Within the world of digital, there are many, many options and considerations. Situations, circumstances and objectives vary, but the commonality of digital delivery, interaction and measurement brings this poll together. We’d love your participation and insight:

Lee Odden

12 Twitter Stream Aggregators To Make You Smarter

Lee Odden on Feb 17th, 2009     Microblogging, Online Marketing, Social Media

twitter network

UPDATE: Most of the services on this page published in 2009 are no longer active. Such is the nature of social media tools. I have disabled the links but am keeping the content as an archive of the types of Twitter tools that once existed. 

There are 3 main Twitter search resources as of Nov 20, 2014:
1. search.twitter.com
2. Google.com (no indexes all public tweets)
3. topsy.com

There are so many Tweets and so little time. What’s a “Tweeple” to do? Twitter aggregator and trend websites use a variety of tactics to filter out what’s up and coming and of interest to the Twittersphere in contrast to the mass of mundane Tweets.  Twitter stream aggregators are useful for a variety of reasons ranging from discovery of news to competitive research. (Follow me on Twitter here @leeodden):

Lee Odden

Upgrading WordPress 2.7 in 3 Simple Steps

Lee Odden on Feb 17th, 2009     Blogging

With the release of WordPress 2.7, one of the features was the built in auto update functionality.  Since WordPress 2.7.1 was just released, I put it to the test and it was extremely easy.

1 – Backup your blog database.  The WordPress Database Backup plugin is the best way to do this. http://wordpress.org/extend/plugins/wp-db-backup/

2. Login to the WordPress admin and click the “Please update now.” link.

Please Upgrade

3. Click the “Upgrade Automatically” button.

Upgrade Automatically

WordPress will then do it’s thing and you’ll be done in seconds!

Depending on your install, you may be asked for the FTP password or could possibly even be told you can’t use the auto update.  Different hosts allow different scripts like this to run.

Lee Odden

Best Recession Marketing Investment? Relationships

Lee Odden on Feb 16th, 2009     Online Marketing, Public Relations, SEO, Social Media

hands together

Search marketing has been known as recession resistant because so many companies shift or increase internet marketing budgets there in good times and in bad.  When other marketing and advertising channels don’t hold up to ROI scruitiny, tactics like SEO hold up rather well.  Sage advice on how to execute on this insight can be found at “Recession Proof Search Engine Optimization Tips“.

Another channel receiving budget attention even while marketing costs are being cut or shifted is public relations – especially with B2B companies.  A recent story in BtoB Magazine, “Marketers stay in the conversation with PR” tells the story of a company that relies on case studies as part of their PR efforts. Since many of their customers conduct research as part of the sales process, the case studies promoted via PR efforts are an instrumental part of their ability to attract new customers.

Lee Odden

Visualizing Blog Analytics

Lee Odden on Feb 13th, 2009     Blogging, Web Analytics

There are many ways to analyze the effect of blogging with Google Analytics ranking at the top for most due to the pricetag of free and robust features.  As the social web continues to grow and become central to the internet experience, analytics and social monitoring software will HAVE to converge to measure on and off page interactions.  We don’t have that quite yet, but here are a number of other blog analytics tools that offer rich visualization and real time reporting features that are worth a look.

Woopra is a desktop client but also offers web based visibility to reporting. The interface is not only visually appealing but offers an entirely different format for viewing interactions with blog content and in particular, information about visitors.  

Woopra

Lee Odden

Best and Worst Practices Social Media Marketing

Lee Odden on Feb 12th, 2009     Online Marketing, Social Media

Search Marketing Social Media Google Trends

Social media is hot, just take a look at Google Trends to see the comparison between topics like “search marketing” being eclipsed by “social media” in terms of search volume and news references – at least according to Google. Along with all that “hotness”, there’s good and bad when it comes to the way companies are beginning to engage social media channels.

Search Marketing Social Media Twitter Venn

On Twitter, the difference between mentions of  “search marketing” and “social media” are even more pronounced. Of course this is by no means a formal assessement, but it gives you an idea of what people on the web are paying attention to and in some cases, what they expect.

Lee Odden

Aggregating Social Media: Best Buy Connect

Lee Odden on Feb 9th, 2009     Online Marketing, Social Media

 best buy connect

Whether you think “social media” is an overused term (yes, it is) or it’s a fad, or the evolution and revolution of the web, you don’t have to look far anymore for abundant examples of how companies, organizations and the U.S. Government are going social.

Social media can involve a variety of platforms and media ranging from social networks to blogs to image and video sharing. These forms of social technologies have been in use for years, individually and together in the form of integrated social media marketing campaigns or social media newsrooms.  

Lee Odden

Paged Comments, Friend or Foe? Usability vs SEO

Lee Odden on Feb 4th, 2009     Blogging

Comments Bubble

With the release of WordPress 2.7 paged comments became a built-in feature. By default, they are enabled on both new installs and upgrades.  Where it may be good for usability, it may not be good for SEO.

From a usability standpoint, paged comments are good for posts that get a lot of comments.  By default, WordPress cuts them off at 50 comments per page.  Users then don’t have to wait for over 100, or even 1,000, comments to load.  Yes I have seen posts with over 1,000 comments.  The time it takes for a page with lots of comments to load can be much longer than the user is willing to wait.  Breaking them into pages speeds up page loading time and makes the site more user-friendly.

Lee Odden

BIGLIST SEO Blog Reviews 0020209

Lee Odden on Feb 2nd, 2009     BIGLIST SEM Blogs

BIGLIST SEO Blogs

Today’s BIGLIST update of search marketing blogs includes a smattering of agency blogs from the US and the UK as well as appearances from Poland and Singapore. Step right up and get your daily dose of SEO, social media and PPC with this collection of new entrants.

  • The Whoa Factor - Brad Shorr and  Jeanne Dininni write this insightful company blog (Whoast) about search engine marketing topics, especially SEO. 
  • Latitude Group – This UK based search marketing agency blog posts the gamut of internet marketing topics including Affiliate, Email, PPC, SEO, Social Media and Analytics. Company news and case studies can be found as well.
  • Sazbean Blog –  Sarah and Aaron Worsham post about a wide range of internet marketing topics including strategy, marketing, design, and technology in this well written blog that also includes a nice “Morning Edition” collection of links post.

To optimize your online marketing performance, contact us at TopRank | ©2014 TopRank® Online Marketing | Top