SEO is techniques that search engines recommend as part of good design. SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see.

Good SEO is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the spiders, rather than attempting to trick the algorithm from its intended purpose.

Thanks for sharing.

It’s hard to get organic growth in links a small language as Danish. The potential number of users are often rather small. You really need to do some effort to build these links.

My experience is you have some viral effect on link building, as you get more links, the organic growth also tends to pick up.

But in the beginning you really need to build those links, ideally with anchor texts relation to your high quality content.

You make a very good point: “A winning SEO strategy involves creating compelling and meaningful content that’s optimized and promoted to a target audience. How will anyone know to link to your “great” content if they don’t know about it in the first place? Content promotion attracts attention and links resulting in improved search visibility.”

Wenda Harris Millard, speaking recently at the annual IAB summit in Orlando, questioned: “Where is the creative innovation in advertising? Data alone is not going to assure we create a successful brand experience. There is art here, literally and figuratively.”

I think WHM’s comments are indeed timely. A content marketing strategy begins with art – a/k/a – “a great idea.” This “art” is then optimized as compelling and meaningful keyword content — especially effective — as noted above, in “short, sharp pages.”

To me, a Content Marketing Strategy must come from an overall Marketing Strategy. It is no use to say this is what the website is going to be about if the the basic marketing information is not there. And, sadly, in many cases that is missing.

Setting a Content Marketing Strategy without knowing target market, customer habits etc is a waste of time. Content is certainly king. But, even good content is not going to help if it is not relevant to the target audience.

Joe Pulizzi said “Creating a content marketing strategy means developing a keen understanding of what your customers need to know”. However, without an understanding of your target market what you think the need to know and what they think they need to know can b worlds apart.

Thanks for saving me a lot of time~!

Frank

SEO needs to be tied into your overall business strategy – unique value proposition etc. As Google understand more and more how human beings are consuming content, we should see more emphasis on content.

(1) It’s often easier to blend keywords into new sales copy than retrofit them into existing copy. “Optimized” copy (where the keyphrases are added later) often sounds and reads like “optimized” copy, and the sales focus can be lost.

(which will affect your bounce rate either way)