Comments on: Reader Poll: Top Digital Marketing Tactics for 2009

By: Stephanie Valentine

Stephanie Valentine — Mon, 09 Mar 2009 20:51:34 +0000

Hi Lee,
Great post and great poll. Wow, it’s refreshing to see that blogging and micro-blogging top the list as that’s what I’m focusing on. And good the see that all-out spam is at the bottom, thank goodness. It will be interesting to see what happens as time goes on because I hear from clients and biz partners that people are having a hard time staying on top of blogging and micro-blogging. It takes a lot of time that people don’t have and so they fall behind, which makes for a not-so-great blog/micro-blog. Any ideas on how people can stay on top of it? Blogging and micro-blogging are kind of like the new email — a new sea of data in which to drown!

By: marketingmat

marketingmat — Fri, 06 Mar 2009 08:05:05 +0000

While blogging is an important factor, i know that we wont be neglecting the other areas as well.

By: matt mcgowan

matt mcgowan — Thu, 26 Feb 2009 15:21:18 +0000

SEO
Microblogging – aka Twitter (for now)
E-Mail

By: Krista Holloway

Krista Holloway — Thu, 26 Feb 2009 13:28:30 +0000

Great online poll. Thanks for putting this together…The hardest thing for me was ONLY selecting three. All of these initiatives will play a large role in our marketing communications lives in 2009 and beyond.

By: Lin Combs

Lin Combs — Thu, 26 Feb 2009 05:57:06 +0000

Hey – you’ve passed 450 – excellent post Lee!
Sometime later I’d love to see another one on expected audience demographics for some of the top strategic elements from this post.
Keep up the – as always – excellent work!

By: Lee Odden

Lee Odden — Tue, 24 Feb 2009 16:06:04 +0000

Hey Janel, proving that any kind of marketing works is based on reaching some kind of goal.

Define exactly what “results” means and then create an internet marketing strategy that plans out how to reach those goals. Implement tactics and measure for success. Traffic, inquiries and conversions are success to many companies. Measure those and refine.

By: Janel Grant

Janel Grant — Mon, 23 Feb 2009 20:09:33 +0000

Great Survey ! I just placed my vote. The results will be interesting. Lee, I fully understand that blogging and other social media channels build relationships and awareness but my clients are looking for results. Besides tracking reports, what are some other measurable ways to prove to my clients that Internet Marketing works ?

By: Lee Odden

Lee Odden — Mon, 23 Feb 2009 17:40:34 +0000

Probably feeling frisky.

By: Kara Fenton

Kara Fenton — Mon, 23 Feb 2009 16:49:46 +0000

This is a nice interactive topic. It was interesting to read through the endless array of options and also to be able to vote on my own opinions regarding the given choices. This is exactly the kind of interactive content that will help boost companies in this economic downfall and help keep them from sinking in such a low time.

By: David Leonhardt

David Leonhardt — Mon, 23 Feb 2009 15:25:56 +0000

I was tempted to click “no-holds barred spam”, thinking nobody else would…but it seems somebody has. Is that kind of honesty what’s called hnor among thieves? Or was someone else feeling frisky?

By: Kim

Kim — Sun, 22 Feb 2009 22:22:23 +0000

I’m with Bob; 3 was not enough! My goal is for an online ‘local’ community to help businesses not only grow online but foster each other’s pursuits, pulling in local schools, nonprofits, etc. Like a co-op; does that make sense? Local search has so far to go.

By: Marianne Snygg

Marianne Snygg — Sun, 22 Feb 2009 21:50:29 +0000

So, flexiblity and diversity is key. Thanks for the response.

By: Bob Boucher

Bob Boucher — Sun, 22 Feb 2009 10:26:27 +0000

I can only choose three?!?! I look at your list and feel like a kid in a candy shop. I want them all!
Our agency is heavily pushing online video for clients whose products lend themselves to demos and customer feedback. The question is, I’ve read that the quality of online video will be improving soon, but haven’t heard how or when. Any insights?
Thanks!

By: Drajat AG

Drajat AG — Sun, 22 Feb 2009 04:16:10 +0000

Great polls and great idea

By: Shawn Collins

Shawn Collins — Sun, 22 Feb 2009 02:25:43 +0000

I think affiliate marketing is a little ambiguous here – it could be seen as a strategy by both the advertiser and the merchant.

Also, I use about a third or more of the tactics on the list in my affiliate marketing efforts.

By: Lee Odden

Lee Odden — Sat, 21 Feb 2009 13:37:40 +0000

That’s a good point Barbara, community building could be it’s own line item tactic. We do have social media monitoring and outreach listed, which is a large part of community building. We’ll add it in the next poll.

By: Barbara Ling, Virtual Coach

Barbara Ling, Virtual Coach — Sat, 21 Feb 2009 12:10:26 +0000

Wah, you didn’t list what I’m doing!

I’m community-building. From that, everything else will flow.

Data points, Barbara

By: Lee Odden

Lee Odden — Sat, 21 Feb 2009 02:10:03 +0000

Excellent! we're now over 300 responses. Thank you to everyone who has taken the poll and helped promote it. Sally Falkow has some good insights about the preliminary responses on Bulldog Reporter's Leading Edge Blog. Valeria Maltoni has posted her 3 picks and indepth insights on her Conversation Agent blog.

By: Nettie Hartsock

Nettie Hartsock — Fri, 20 Feb 2009 22:17:13 +0000

Lee

Great survey! Answered it and can’t wait to see the full results.

Nettie

By: Lee Odden

Lee Odden — Fri, 20 Feb 2009 21:28:38 +0000

Thanks Mike. The results update dynamically, each time someone takes the poll and clicks submit. I’ll keep it up until Thursday am and post final results and insights then.

Your link is very much appreciated.

Great minds think alike, because it is exactly my intention to explore each of these tactics over the coming months.