Comments on: 4 Tips for Getting PR Approval on Optimized Press Releases

By: Jamie Allsop

Jamie Allsop — Fri, 17 Apr 2009 07:19:13 +0000

This is a great post, thanks for sharing all these tips. I agree with point 3, it is important that you put your keywords in the correct place for your press release to work.

By: termeh

termeh — Thu, 02 Apr 2009 19:56:06 +0000

Thanks for sharing these tips! The most important one being to hyperlink the keywords you want to optimize your release for – as opposed to the name of the company, or even worse, “click here”!

By: Liberator

Liberator — Mon, 23 Mar 2009 14:47:28 +0000

great post. There’s also a few sites that you can post releases to that are either free or very affordable. It’s also a good idea to search for news sites around your specific market, as most will post legit press releases for free.

By: Victoria Blount

Victoria Blount — Mon, 23 Mar 2009 08:34:58 +0000

Great post. as a newcomer to SEO i will bear these points in mind, especially point 3. about keywords and where to add them, for it to be most effective.

By: Lee Odden

Lee Odden — Thu, 19 Mar 2009 16:58:12 +0000

Thank you Marcomé, I agree that word of mouth is very important. The beauty of a good social media and SEO marketing program is that those communication tools help facilitate both discovery and word of mouth.

By: Marcomé

Marcomé — Thu, 19 Mar 2009 14:25:56 +0000

It’s a very good procedure indeed. I’ve recently got into SEO in order to position a New age Music website and I must admit it requires a great amount of time to do all the steps. I’ve heard of all those software that can ‘do it for you’ but I’m afraid to use them. What if Google bans you? I’ve heard some stories on twitter recently of sites being put down. One has to be cautious not to fall into the magical thinking and emergency of succeeding. Whatever we do, one of the best promotion is the word of mouth from happy customers and secondly good SEO for organic traffic. Thanks for your tips, it’s always good to refresh my mind with useful tips!

By: Karen Price

Karen Price — Wed, 18 Mar 2009 10:49:43 +0000

After reading this, my first question was what do you consider the difference… between rolling up under a SEM vs. SEO program? I’m an experienced SEO specialist that builds websites, and a Marketing Manager. Broadly, I thought most of the marketing and pr folks thought these were the same thing. What’s the difference? Perhaps SEM tactics are within the overall SEO plan. Maybe do a post on this?

By: dape

dape — Wed, 18 Mar 2009 09:14:50 +0000

The steps that you talk about are probably the basic standards adopted by SEO departments. They are a good starting point to any SEO campaign and would help ‘in-house optimization’. However, my experience of SEO is that it takes time energy, total commitment and most of all resources.

By: Stephanie Valentine

Stephanie Valentine — Wed, 18 Mar 2009 01:08:15 +0000

Jolina,
The flow of your steps is a very good one. It resembles the process that really good article marketers follow. You have to write for your audience first, then go back and optimize. I notice that people who are new to this kind of writing (be it PR or article marketing) get hung up on keywords and other optimization techniques so much that they flat out can’t write at all. All the optimization mumbo-jumbo just kills the creativity. So the idea of writing for the audience first then boiling the optimization process down to a science is a perfect process. I often have people start with the subject appropriate for the audience, then write a catchy title to spark their imagination, write the article, and then optimize. Same type of flow as your steps. Great post, thank you!

By: Jack Zufelt

Jack Zufelt — Tue, 17 Mar 2009 22:21:49 +0000

Great post. Having keywords mapped out in the draft phase is so crucial. Good keywords are like a strong foundation.

By: Steen Seo Öhman

Steen Seo Öhman — Tue, 17 Mar 2009 20:39:01 +0000

Thanks great post

I’m trying to get a client to use some of the tools/tips described in the post. But in Denmark it’s still early days for these things.

But hopefully we will move on and be more professional.

By: Toma

Toma — Tue, 17 Mar 2009 20:05:55 +0000

Hi,
I really like number 3; I was placing great importance on the first paragraph but I’ll try and make some experiments with the second paragraph also. Thanks for the tip.

@TomaBonciu on Twitter