All of us, ALL OF US, set our expectations on what works based on personal experience and what delivers value. In the old economy, it was about style – making your average product for average people appear to be something special. In the new economy it’s words like friction, authenticity, transparency, relevance, immediacy, etc. that set our expectations. Think about this – why are Facebook and Twitter and Amazon so wildly successful? It has nothing to do with style – You could argue Facebook and Twitter are actually ugly – it’s all about user experience. Can I accomplish what I want to accomplish with the least amount of friction and derive the greatest amount of value in return for my investment (time and effort)? Technology is cheap and the “social model” is well understood at this point. So, how will a company like yours – so heavy on style (flash and creative) – hold up against a cheaper, leaner, more efficient, lower friction alternative.

In other words what makes your company’s search tactics…remarkable?

Let me know.

If you aren’t reaching goals try posting more frequently. If you start seeing a high attrition rate of subscribers try changing up the content, its format or frequency.