Comments on: Social Media Marketing Tops Digital Marketing Tactics for 2009

By: digitalmarketers

digitalmarketers — Fri, 09 Oct 2009 07:53:05 +0000

Very good tips for online marketing and how to improve your business, nice tactics keep it up

By: jwrdeals

jwrdeals — Sat, 03 Oct 2009 12:29:48 +0000

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By: jwrdeals

jwrdeals — Sat, 26 Sep 2009 21:54:50 +0000

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By: Nephelometer

Nephelometer — Mon, 20 Apr 2009 00:00:54 +0000

Social media is a means to an end. It helps develop online brand, awareness and information sharing. You still need a good website that is informative, easy to use and accessible.

By: Steve

Steve — Sun, 19 Apr 2009 20:53:42 +0000

Interesting information. I’m deploying just about everything on your list. I use all social networks to give traffic toward my blog or capture page. Blogging / video is a great way to build rapport.

By: Goutam Sathia

Goutam Sathia — Mon, 23 Mar 2009 13:48:55 +0000

I like this informative post, Social media Marketing definitely is definitelt the top digital Marketing tactics

By: Answers4PC

Answers4PC — Fri, 13 Mar 2009 21:54:50 +0000

Nice post Lee, good content showing that effectively social networking is now what is the “buzz” in the technology world which we should and will see in the coming months of 2009 especially as we go deeper and deeper into the hard hit recession

By: Robert A. Kearse

Robert A. Kearse — Sun, 08 Mar 2009 23:29:06 +0000

Thanks for the info, Lee.

To improve your response rate to the poll I would suggest limiting the pre-determined choices to no more than 10 with an option to write in any alternative not listed.

Many seeing a 45 item list pass it up as too much work to sift through the choices.

I like the consistenly high quality of your posts.

Best of success,

Robert

By: Richard Hill

Richard Hill — Sun, 08 Mar 2009 10:34:21 +0000

I totally agree about the resource intensive nature and the fact that the top 4 can essentially be classified as inbound, I wonder what’s covered by email marketing? Has blogging done away with newsletters?

By: Lee Odden

Lee Odden — Fri, 06 Mar 2009 17:08:14 +0000

Hey Troy, I think resources are definitely an issue based on inadequate planning. That's why we recommend a strategic approach to social media. Many, many companies come at it as a tactic using a particular service without having done their homework, forecasting of resources or proper planning in case it fails or even if it succeeds.

By: Troy Janisch

Troy Janisch — Fri, 06 Mar 2009 14:32:38 +0000

Excellent poll.

I feel like it warrants a follow up that determines the resources that marketers have allocated to implement social media tactics. To be effective, social media tactics can be resource intensive.

Without adequate resources, how many marketers are setting themselves up for failure?

By: Lee Odden

Lee Odden — Fri, 06 Mar 2009 03:19:59 +0000

Hey Bernie, Blogging, Tweeting and many social media tools facilitate SEO by enabling linkable content to be distributed to audiences that can publish. ie, Social Media works quite well with SEO efforts.

As for demographics of our poll participants, we’ve not taken surveys of our readers’ demographic info. But from 5 years of blogging I can say it’s a mix of big/small companies and a variety of agencies in PR, search and interactive marketing.

By: Bernie Borges

Bernie Borges — Fri, 06 Mar 2009 00:42:15 +0000

Lee,
Can you share some demographics about the people who took the poll? I’m wondering if they are agencies, small businesses, large, etc.?

I met with a client today (medium size company) to review their SEO plan. When the conversation turned to blogging, social media and Twitter there was a lot of resistance and skepticism. My very unscientific research from other conversations very similar to this one tells me the early adopters are the ones blogging and Tweeting, while the majority are trying to do SEO and PPC and email marketing well enough to get by.

By: Don

Don — Thu, 05 Mar 2009 22:40:19 +0000

Interesting comments. There are things to be weary of as some of the biggest blunders in history came about because of customer involvement in products. The Edsel had tons of customer input and is among many failed products.
Just some food for thought.

By: Mark

Mark — Wed, 04 Mar 2009 23:59:47 +0000

Good post, I’m glad to see that blogging is still at the top of the list. Great thoughts and helpful in my line of work.

By: Brian

Brian — Wed, 04 Mar 2009 16:57:15 +0000

Good findings. Shows that customers are actively ready to engage brands through social media. As its used as an accelerator, rather than an answer, and genuinely fits in with your target market’s values, there is reason not to commit building an online social presence.

By: Tom - Home Business Tips Blog

Tom - Home Business Tips Blog — Wed, 04 Mar 2009 10:59:59 +0000

Good tips.The Skittles example is interesting,I bet it was done to raise discussion about the product itself to sell more.

When it comes to social media marketing, you just need to find the right combination that you feel comfortable with.For me it is submitting useful links (other peoples links as well) to social sites, blogging and commenting on other blogs.

By: justin french

justin french — Wed, 04 Mar 2009 08:04:31 +0000

great post! i find that clients get confused between social media and social networking so i am glad to use this posting as a reference for social media marketing. keep it up! please subscribe to our blog too
cheers- twitterholic justinrfrench

By: Priyanka D

Priyanka D — Wed, 04 Mar 2009 05:19:16 +0000

Good post, the 10 top tactics are on the mark!

By: Jonny T

Jonny T — Wed, 04 Mar 2009 03:38:58 +0000

Excellent post! The first 5 are right in line with the trends that I’m beginning to see thus far in 2009 – almost to a “T” in order. I’m noticing companies focusing their efforts on blogging as a foundational element for their over-arching digital marketing strategy. That way companies are able to keep their website relevant and fresh while utilizing the additional tactics mentioned to promote and drive traffic to the site.