Comments on: Using Online News to Drive SEO

By: Rebel Marketer

Rebel Marketer — Sun, 22 Mar 2009 01:08:37 +0000

Great article with very useful information.

By: pasey whitaker

pasey whitaker — Fri, 20 Mar 2009 22:54:51 +0000

same here @ lee, no sound on th webinar, nice read though

By: Joanna

Joanna — Fri, 20 Mar 2009 16:20:57 +0000

Hi Lee, I’m getting sound from the webinar posting, but the slides do go fast for me too when on slideshow mode.

By: mel

mel — Fri, 20 Mar 2009 01:50:05 +0000

Lee:
I am not getting sound from the webinar posting and the slides ae going very fast — is it just me?

By: Dag Holmboe

Dag Holmboe — Thu, 19 Mar 2009 18:38:46 +0000

Thanks Lee for your reply. Very good.

I believe though that the companies you mentioned only listens/monitors the buzz for your company. We have built Social-smart, which is a web app for interfacing to social networks. Using our app, customers are better equipped to engage and monitor customers on social network for inbound marketing. We do not do as good of a job for listening to all-around type buzz as the companies you mentioned (also include Scoutlabs and Hubspot), but we can work with them for general buzz. Social-smart (www.social-smart.com) digs deeper into social network communities.

Thanks again,
Dag.

By: Lee Odden

Lee Odden — Thu, 19 Mar 2009 16:56:45 +0000

Thank you Joanna. For keyword research you can check out this post that lists some of the best keyword research tools. As for pr.com, we often submit releases via pr.com right along with other wire services like prweb.

By: Joanna

Joanna — Thu, 19 Mar 2009 15:16:24 +0000

Hi Lee,
Great Webinar! I hope I am now on your list for notices of future webinars.
My two questions are:
- How do you go about finding keywords that are ranking well?
- What do you think about using PR.com’s more economic press release distribution service? Our main goal right now with press releases is to increase traffic to our site. Do you think PR.com could help accomplish that assuming we have some strong keywords in our press release?
Thank you!

By: Rosette

Rosette — Thu, 19 Mar 2009 08:13:19 +0000

Hi,

The slideshow presentation was like a wow to me. Can I publish this slideshow on my own personal site?

By: Lee Odden

Lee Odden — Thu, 19 Mar 2009 00:33:20 +0000

That’s a great question Richard. Yes, I could imagine activities might be different in different world regions depending on consumer use of the web. No, I do not have data available for Latin America, but the big research firms might: Forrester, Nielsen, comScore.

By: Lee Odden

Lee Odden — Thu, 19 Mar 2009 00:31:40 +0000

Thank you Jiyan, Jack and Sharon. Glad you like the information – it’s a topic that’s near and dear to TopRank’s marketing & PR consulting practice.

By: Lee Odden

Lee Odden — Thu, 19 Mar 2009 00:30:31 +0000

Hi Mel, Blog software can be used to manage content like any other CMS. It could manage a newsroom as suggested in the webinar, or it could perform an archiving function specifically for press releases, newsletters or even help build a Frequently Asked Questions (FAQ) repository.

By: Sharon Wilson

Sharon Wilson — Wed, 18 Mar 2009 22:33:27 +0000

Great post. Very interesting findings by Toprank.

By: Jack Zufelt

Jack Zufelt — Wed, 18 Mar 2009 22:29:26 +0000

Great webinar today. Very informative.

By: Jiyan

Jiyan — Wed, 18 Mar 2009 21:51:02 +0000

Just dropping by and happy to see this thread already 21-posts long…great job Lee! It was fun as usual!

By: Mani

Mani — Wed, 18 Mar 2009 20:53:07 +0000

I should mention to you that if there is any question(s) you rather not answer your welcome to skip it/them.

Also, some business questions in connection with blogging:

Do you think business gain more costumers if they have closer connection even if virtually?

Is there a time when a company would not benefit in marketing online?

More people and companiesa are marketing themselves does that means it getting harder to be unique?

You have talk about the different usage of language and words in this article between consumer and journalist, could this sometime lead to misunderstanding?

By: Mani

Mani — Wed, 18 Mar 2009 20:31:46 +0000

Just a little note, I never blog before so these questions might be too common.

Basic questions:

Why did you start blogging and did you have goal(s) set up for your blog?

Have you succeed in your goal(s) so far?

On average how much unique vists do you have per day?

By: Richard Jones

Richard Jones — Wed, 18 Mar 2009 20:11:20 +0000

Hi Lee,

Many thanks for your webinar today – some really useful insights for our work here in Latin America with SNV.

I wanted to ask whether the approach to web PR activities would change according to world region and whether you had any resources/data available for the Latin American region?

Richard

By: mel

mel — Wed, 18 Mar 2009 19:57:01 +0000

Lee:
Great Webinar.
I have a question regarding news areas on websites where updates and additional information are updated periodically. If a company does not have enough fresh/relevant content for an ongoing dialogue would you still recommend setting up a blog?
Mel

By: Lee Odden

Lee Odden — Wed, 18 Mar 2009 19:06:42 +0000

Hi Priscilla, a common keyword glossary would be a starting point. Then variations of the phrases would be used according to the distinct needs of each department. Ex: Red Widget vs Red Widget Case Study, Red Widget FAQ, Red Widget Media Coverage, Red Widget Jobs, Red Widget News

By: Lee Odden

Lee Odden — Wed, 18 Mar 2009 19:04:21 +0000

Hi Ralph, the webinar recording will be made available by PRweb.com