Comments on: Comprehensive Guide to Social Media Marketing from Marketingsherpa

By: Sergio Balegno

Sergio Balegno — Tue, 12 May 2009 10:46:39 +0000

Good thought, Cindy. We include “bleeding edge” topics whenever possible. The problem was finding a “widely accepted” definition of Web 3.0 at the time. During the very early stages of any emerging concept, it’s difficult to write about something that changes so quickly – like shooting at a moving target! Look for it in the 2010 edition. Thanks – Sergio

By: Cindy

Cindy — Mon, 11 May 2009 21:45:50 +0000

Curious why they wouldn’t also include a section on web 3.0. I guess books can’t be written and published at the speed of technology.

By: Hitesh

Hitesh — Thu, 16 Apr 2009 10:53:47 +0000

I was looking for this kind of article on internet from some time. Complete guidence on social media marketing. Thanks a lot.

By: Amita Paul

Amita Paul — Fri, 10 Apr 2009 21:32:20 +0000

Good points in the blog, and the report.

The problem is marketers are yet not thinking beyond “posts”. There is a serious lack of plan and strategic focus. Marketers need effective tool and strategic direction before they actually get benefit from social media channels.

By: Stefanie Hartman

Stefanie Hartman — Tue, 07 Apr 2009 01:05:55 +0000

Great post Lee. It’s good to hear more companies willing to spend more money on social media.

By: Sharon Wilson

Sharon Wilson — Tue, 07 Apr 2009 01:03:02 +0000

It’s very easy to be overconfident in bragging about one’s own abilities when you are online instead of face to face. I think that’s the reason for so many “experts” out there.

By: Jenna

Jenna — Mon, 06 Apr 2009 17:20:20 +0000

Great post. I agree with Lee. There are so many people out there on the Internet proclaiming to be “experts” when in fact, they have very little to no experience in Internet marketing. As consumers on the Internet, we have to be knowledgeable and know the difference between someone who is just trying to make a buck versus someone who actually has something to offer.

By: Lee Odden

Lee Odden — Mon, 06 Apr 2009 15:27:51 +0000

That’s great feedback Gino and I agree, the more awareness within marketing, the better. Especially when it’s a combination of independent sources, first hand experience and industry info.

By: Lee Odden

Lee Odden — Mon, 06 Apr 2009 15:26:36 +0000

Thanks Sergio – By next year I’d suspect there will be many, many more case studies and survey respondents. Perhaps enough to segment the marketing guide from the PR guide?

By: Gino Cosme

Gino Cosme — Mon, 06 Apr 2009 15:02:24 +0000

You’ve hit a very important nail right on the head! Experience counts on the Internet, be it “traditional” online marketing or social media. Enthusiasm is great for climbing the experience mountain but sadly not for taking a project and running with it. Enter lack of results when evaluation time comes.

This report should be on the desks of more marketing executives. We need more unbiased material like this – real information that gets to the heart of the matter less all the hype and fluff.

By: Sergio Balegno

Sergio Balegno — Mon, 06 Apr 2009 14:23:59 +0000

Your thoughtful insights on our insights are much appreciated, Lee! We’ve already begun a ‘wish list’ of social media topics to include in next year’s edition and look forward to any ideas you or your readers would like to contribute. Sergio

By: Lee Odden

Lee Odden — Mon, 06 Apr 2009 13:58:55 +0000

Yes, I think that’s true of most people that work online. Confidence levels with “social media” are high, yet actual implementation experience is low. Especially compared to other more mature marketing tactics like SEM, Email or online advertising.

In the end, companies and individuals will get sorted out. Expertise is not evidenced by what people say, but what they can do.

By: Pat Strader

Pat Strader — Mon, 06 Apr 2009 11:27:13 +0000

Working through the guide as well, and finding some interesting information. It really helps give perspective for those “inside the bottle” so to speak.

This…is scary:
“2/3 of respondents that have not used social media marketing or PR indicated that they were very or somewhat knowledgeable.”