Comments on: Digital Marketing on the Social Web: Blog Now or Pay Later http://www.toprankblog.com/2009/04/digital-marketing-2009/ Grow your business with TopRank Online Marketing tips, articles, & expert information on social media, content marketing & search engine marketing. Tue, 14 Feb 2012 03:27:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Justin http://www.toprankblog.com/2009/04/digital-marketing-2009/#comment-533927 Justin Mon, 01 Jun 2009 00:16:48 +0000 http://www.toprankblog.com/?p=5048#comment-533927 Blogging has definitely changed the nature of the photography industry. Blogs allow our clients to stay in touch with our most recent photo shoots and adventures. The entire social media/networking has just exploded over the past few years. Blogging has definitely changed the nature of the photography industry. Blogs allow our clients to stay in touch with our most recent photo shoots and adventures. The entire social media/networking has just exploded over the past few years.

]]> By: greg group http://www.toprankblog.com/2009/04/digital-marketing-2009/#comment-532216 greg group Tue, 28 Apr 2009 14:53:31 +0000 http://www.toprankblog.com/?p=5048#comment-532216 I am very surprised that podcasting did not make the list of top 10 strategies. The power of Itunes as a distribution service is being under-utilized by many marketers. Also, where is the health industry in social media? I am very surprised that podcasting did not make the list of top 10 strategies. The power of Itunes as a distribution service is being under-utilized by many marketers. Also, where is the health industry in social media?

]]> By: Jamie Allsop http://www.toprankblog.com/2009/04/digital-marketing-2009/#comment-532204 Jamie Allsop Tue, 28 Apr 2009 08:16:59 +0000 http://www.toprankblog.com/?p=5048#comment-532204 Companies who are not involved in social media need to be as it is a great way of promoting your company and getting you business. If companies do not want to take part in social media then I think they should at least have search engine optimsation. Companies who are not involved in social media need to be as it is a great way of promoting your company and getting you business. If companies do not want to take part in social media then I think they should at least have search engine optimsation.

]]> By: GL HOFFMAN http://www.toprankblog.com/2009/04/digital-marketing-2009/#comment-532107 GL HOFFMAN Sun, 26 Apr 2009 14:54:43 +0000 http://www.toprankblog.com/?p=5048#comment-532107 Good study, Lee. I am wondering how many companies have no presence in the blogging world and if you think there are job opportunities in those companies? Even though you might need to sell the idea to reluctant CEO's and marketing departments. Curious if anyone has created a job for themselves by presenting their qualifications even before the company has identified the need Good study, Lee. I am wondering how many companies have no presence in the blogging world and if you think there are job opportunities in those companies? Even though you might need to sell the idea to reluctant CEO’s and marketing departments. Curious if anyone has created a job for themselves by presenting their qualifications even before the company has identified the need

]]> By: Tim Piazza http://www.toprankblog.com/2009/04/digital-marketing-2009/#comment-532023 Tim Piazza Fri, 24 Apr 2009 22:09:40 +0000 http://www.toprankblog.com/?p=5048#comment-532023 Lee, I didn't imply that poll respondents have more time than money. I am pointing out that among the audience of marketing blogs are a larger proportion of people who are specifically interested in earning an income through affiliate marketing, adsense marketing, and other online opportunities than you will find in the advertising and marketing world at large. These individuals do skew the results. I don't think that's a generalization or assumption. Tim Piazza Keller Crescent Advertising Lee, I didn’t imply that poll respondents have more time than money. I am pointing out that among the audience of marketing blogs are a larger proportion of people who are specifically interested in earning an income through affiliate marketing, adsense marketing, and other online opportunities than you will find in the advertising and marketing world at large. These individuals do skew the results. I don’t think that’s a generalization or assumption.

Tim Piazza
Keller Crescent Advertising

]]> By: Lee Odden http://www.toprankblog.com/2009/04/digital-marketing-2009/#comment-532019 Lee Odden Fri, 24 Apr 2009 20:37:43 +0000 http://www.toprankblog.com/?p=5048#comment-532019 Yes indeed. As Meg says, Tweeting is a compliment to blogging, not a replacement. Yes indeed. As Meg says, Tweeting is a compliment to blogging, not a replacement.

]]> By: Lee Odden http://www.toprankblog.com/2009/04/digital-marketing-2009/#comment-532017 Lee Odden Fri, 24 Apr 2009 20:35:09 +0000 http://www.toprankblog.com/?p=5048#comment-532017 Hey Carol, the poll was run on our blog and absolutely represents what our readers think about the topic. The emarketer and other research sources happen to support this sentiment, so it's not just our readers that feel this way. It's not a survey, but a one question poll and the sample size was a fairly conservative size. Hey Carol, the poll was run on our blog and absolutely represents what our readers think about the topic. The emarketer and other research sources happen to support this sentiment, so it’s not just our readers that feel this way. It’s not a survey, but a one question poll and the sample size was a fairly conservative size.

]]> By: Lee Odden http://www.toprankblog.com/2009/04/digital-marketing-2009/#comment-532016 Lee Odden Fri, 24 Apr 2009 20:32:27 +0000 http://www.toprankblog.com/?p=5048#comment-532016 Hey Tim, I agree and would love to see a much wider sample take this survey. However, to say poll respondents have more time than money is a bit of a generalization/assumption. Hey Tim, I agree and would love to see a much wider sample take this survey. However, to say poll respondents have more time than money is a bit of a generalization/assumption.

]]> By: Tim Piazza http://www.toprankblog.com/2009/04/digital-marketing-2009/#comment-532014 Tim Piazza Fri, 24 Apr 2009 19:23:35 +0000 http://www.toprankblog.com/?p=5048#comment-532014 Lee, I would love to see how these numbers would change if you pulled from a different audience, say Advertising Age subscribers. I think you would see some re-shuffling of the top 10 list and significantly lower micro-blogging numbers. Twitter has its place, like for keeping up with what @leeodden is up to, but these online marketing numbers are skewed toward people who have more time and inclination than money to spend on traditional advertising campaigns. We, as responsible marketers, need to keep from getting caught up in our own hype. Tim Piazza Keller Crescent Advertising Lee, I would love to see how these numbers would change if you pulled from a different audience, say Advertising Age subscribers. I think you would see some re-shuffling of the top 10 list and significantly lower micro-blogging numbers. Twitter has its place, like for keeping up with what @leeodden is up to, but these online marketing numbers are skewed toward people who have more time and inclination than money to spend on traditional advertising campaigns.

We, as responsible marketers, need to keep from getting caught up in our own hype.

Tim Piazza
Keller Crescent Advertising

]]> By: Meg Walker http://www.toprankblog.com/2009/04/digital-marketing-2009/#comment-532008 Meg Walker Fri, 24 Apr 2009 16:49:58 +0000 http://www.toprankblog.com/?p=5048#comment-532008 The people who I follow on Twitter are those who provide references to something else - be it a blog, news article, website, etc. Twitter is a great adjunct tool to blogging and other longer forms of online media rather than being in competition with them. The people who I follow on Twitter are those who provide references to something else – be it a blog, news article, website, etc. Twitter is a great adjunct tool to blogging and other longer forms of online media rather than being in competition with them.

]]> By: Carol http://www.toprankblog.com/2009/04/digital-marketing-2009/#comment-532005 Carol Fri, 24 Apr 2009 16:40:37 +0000 http://www.toprankblog.com/?p=5048#comment-532005 The sample consists of subscribers to the Online Marketing Blog; in other words, most likely a group that blogs and/or is interested in learning more about blogging. In addition, it was a poll of people who self-selected to participate, so additional bias may have been introduced (would nonresponders answer differently?). It is a bit of a stretch to say that the results demonstrate "how marketers were allocating their marketing efforts." Substitute "subscribers to OMB." More accurate is the statement, "...digital marketing tactics should match the needs of the situation, company resources, the target market and end consumer preferences." I don't have a vested interest in the poll results; rather am just pointing out that the results and conclusions should be interpreted with the sample composition in mind. The sample consists of subscribers to the Online Marketing Blog; in other words, most likely a group that blogs and/or is interested in learning more about blogging. In addition, it was a poll of people who self-selected to participate, so additional bias may have been introduced (would nonresponders answer differently?).

It is a bit of a stretch to say that the results demonstrate “how marketers were allocating their marketing efforts.” Substitute “subscribers to OMB.”

More accurate is the statement, “…digital marketing tactics should match the needs of the situation, company resources, the target market and end consumer preferences.”

I don’t have a vested interest in the poll results; rather am just pointing out that the results and conclusions should be interpreted with the sample composition in mind.

]]> By: Stefanie Hartman http://www.toprankblog.com/2009/04/digital-marketing-2009/#comment-531976 Stefanie Hartman Fri, 24 Apr 2009 02:00:33 +0000 http://www.toprankblog.com/?p=5048#comment-531976 It's funny when I read that Twitter is killing blogging. I don't believe that for a second, and these numbers back that up. It’s funny when I read that Twitter is killing blogging. I don’t believe that for a second, and these numbers back that up.

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