Comments on: Poll: How Do You Measure Business Blogging Success?

By: Jamie Allsop

Jamie Allsop — Tue, 12 May 2009 08:14:11 +0000

I am surprised my some of the results from the poll. I would have thought that time on site would be have been a bit nearer the top because if people are spending time on your blog then it shows that there is information on there which they find of interest.

By: Jacqueline Wales

Jacqueline Wales — Fri, 08 May 2009 15:11:48 +0000

Thanks for the great post I retweeted it today. Since my blog is fairly new, I’ve found that the best results so far have been consistent posting of value content, building my page rank and creating a relationship with my customers. It’s an interesting game…..

By: LesPaul777

LesPaul777 — Fri, 08 May 2009 05:13:06 +0000

Great Poll, my 3 options were in the top 5 results. A blog is agreat multipurpose tool, I used mostly to improve search rankings, improve brand recognition and better communicate with my customers.
Thanks, great article!

By: Puneet Taneja

Puneet Taneja — Mon, 04 May 2009 07:14:47 +0000

According to me the following in order would be the parameters for measuring success of business blogging

Engagement: comments, links

Build thought leadership

Better communicate with customers

By: Nathan Ketsdever

Nathan Ketsdever — Mon, 04 May 2009 03:27:56 +0000

Are the crowd sourcing potentials of social media still limited to only the top bloggers? I think this is a great value….but I think your traffic numbers have to be in the 5k range per month + (maybe more) to achieve a true cross section.

I agree with Matt McGowan above:

# Engagement: comments, links (41%, 39 Votes)

# Build thought leadership (37%, 35 Votes)

# Better communicate with customers (29%, 27 Votes)

By: Ross Brunson

Ross Brunson — Thu, 30 Apr 2009 16:53:13 +0000

Lee, thanks for the poll, I have posted it far and wide, this could really be a useful metric!

Ross

By: Lee Odden

Lee Odden — Wed, 29 Apr 2009 23:31:18 +0000

Thanks Matt. Hopefully we get get the total number of votes up and see what the larger consensus is.

By: Matt McGowan

Matt McGowan — Wed, 29 Apr 2009 21:29:40 +0000

# Engagement: comments, links (41%, 39 Votes)

# Build thought leadership (37%, 35 Votes)

# Better communicate with customers (29%, 27 Votes)

By: Doug

Doug — Wed, 29 Apr 2009 19:02:00 +0000

Building up your online image and professional standing is becoming an absolute essential for casting your career path.

So, How influential are the people working for your company?

That seems to be a more key indicator of company and strength of brand. Help your people build their reputation and they will in turn build yours (company to employees or professional to professional).

By: Dana Lookadoo

Dana Lookadoo — Wed, 29 Apr 2009 16:13:12 +0000

I, too, will look forward to a a couple hundred results. However, I would expect “Time on Site” to be a more popular metric for engagement and success. But if people are commenting and linking, they are spending time on the site!

By: Lee Odden

Lee Odden — Wed, 29 Apr 2009 13:38:37 +0000

Hey Trontastic, we have a long way to go before knowing what the outcome is with the poll. After we get a few hundred more responses, there will be a better sample and clearer picture.

By: Lee Odden

Lee Odden — Wed, 29 Apr 2009 13:37:23 +0000

I suppose we could have offered an “all of the above” option, but that makes it hard to come up with an ordered ranking.

Certainly, biz blog success measurement is unique to the purpose of the blog.

By: Trontastic

Trontastic — Wed, 29 Apr 2009 10:38:03 +0000

I’m kinda surprised at where ‘Industry Recognition’ landed. While it goes hand in hand with being a thought leader, I assumed it would be much higher in the rankings.

By: Cijo Abraham

Cijo Abraham — Wed, 29 Apr 2009 05:42:20 +0000

According to me the important factors are improved customer satisfaction, coverage by media and other blogs and finally search engine rankings. This might vary for each individual but success is calculated with respect to ROI and higher search engine rankings can get your higher ROI. Build a strong reputation start online marketing using this strategies.