TopRank Online Marketing
Lee Odden

Upcoming PR, SEO, Social Media Marketing Events

By Lee Odden     Marketing PR Conferences, PR Conferences, Public Relations, SEO

 Keynote Audience PRSAApril has been a relatively quiet month for TopRank speaking events but May will rev things up a bit with the following Public Relations and Direct Marketing industry events focusing on Search Engine Optimization and Social Media Marketing topics.

I’ll also be presenting on SEO for publishers locally this week at a private event for MSP Communications, publishers of Mpls St. Paul Magazine and Twin Cities Business. 

PRSA Digital Impact Social Media: April 30 – May 1, 2009 New York, NY
This event covers how public relations practitioners are effectively using technology for public and media relations.  That means social media, online PR, mobile PR and topics like data visualization. The keynote will be delivered by social media and PR guru, Brian Solis of FutureWorks. 

I’ll be doing a solo, one hour presentation on “Top ten SEO tactics for PR professionals“.  Here’s my outline:

  1. SEO tactics – if I could only do one thing…
  2. PR tactics that affect SEO
  3. When is PPC better than SEO for PR?
  4. How to choose the best keywords?
  5. Basics of on-page SEO
  6. Press release optimization tips
  7. Newsroom optimization tactics
  8. Link building fundamentals
  9. SEO and social media promotions
  10. Measuring & selling the value of SEO 

You can still register here and get more info on the other presentations.

Media Relations Summit:  May 17 – 19, 2009 New York, NY
This is the largest media relations conference and brings together PR and corporate communications practitioners together with journalists, reporters, analysts and other members of the media. As with most conferences in the PR and marketing industries, there’s a heavy focus on new and social media. Dan Rather and Dan Abrams will be giving keynotes this year. Charlie Rose did the keynote last year and it was excellent.

I’ll be on a panel “Mastering SEO, Google AdWords and Other Search Tools to Increase Visibility” with Bill Barnes from Enquiro and Howie Jacobson.   My presentation will focus on optimizing news content, which I’ve presented on at many search marketing conferences and at previous PRSA events. This one will include updated case studies. 

Register here and get the full schedule. 

ClickZ Online Marketing Summit: June 2, 2009 Minneapolis, MN
What’s not to like about an event in your own backyard?  The Online Marketing Summit is traveling to 13 cities May-July this year offering a great mix of client and agency expertise, advice and insight on all things related to marketing on the web.  The OMS Minneapolis style will be held at The Depot, downtown Minneapolis.

I will be giving a presentation on Building a SEO and Social Media Roadmap that will explain the benefits of incorporating SEO and Social Media as well as the framework for developing a Social Media Strategy.  Last week I wrote about this exact thing at Mashable.  Here’s a general outline which will include several practical examples:

  1. Audience
  2. Objectives
  3. Strategy
  4. Tactics
  5. Tools/Technology
  6. Measurement

Register here before they sell out!

Social Media Smarts Workshop:  June 4-5, 2009 New York, NY
Apparently I like to travel to New York. Who doesn’t?  Companies that really want to sink their teeth into not only creating a social media strategy but also want the knowledge to implement will want to
run, not walk, to Social Media Smarts.

This is a 2 day, intensive workshop filled with practical examples, case studies and exercises that enables attendees to learn about blogging, social networking, Twitter, media sharing (images, video, audio), social news & bookmarking, wikis and social media measurement.

Here is the outline for Day 1 and Day 2:

  • Introduction to Social Media
  • QuickStart to Business Blogging and RSS
  • Marketing Socially: Creating and Promoting Blog Content
  • Social ROI: Measuring Blogs and the Social Web
  • Step Up to Social Networking
  • Videos and Podcasts and Images Oh My!
  • Social Roundup: Microblogging, Social Bookmarking and wikis
  • Social Media Strategy Workshop

Register and get more information on the course material here.



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