Comments on: SEO Tactics For PR: If I Could Only Do One Thing… http://www.toprankblog.com/2009/04/seo-tactics-for-pr-if-i-could-only-do-one-thing/ Grow your business with TopRank Online Marketing tips, articles, & expert information on social media, content marketing & search engine marketing. Tue, 14 Feb 2012 05:17:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: svenmathura http://www.toprankblog.com/2009/04/seo-tactics-for-pr-if-i-could-only-do-one-thing/#comment-539366 svenmathura Thu, 08 Oct 2009 15:06:12 +0000 http://www.toprankblog.com/?p=5139#comment-539366 Another important factor to consider is that even though a website is 100% search engine friendly, has a intuitive anchor text optimized sitemap and a XML sitemap search engines might still not index all of the site pages. The main reason for this is that search engines crawl the web at an average rate per day for all the trillion indexed urls in their database, hence crawling and indexing a site with millions of pages will take lot more than 6 months to get all URls indexed as search engines break it down by phases. Sites this big are also required to have more than one XML sitemap per subdirectory to ensure an efficient crawling and indexing rate from search engines. One thing is for sure don't expect search engines to crawl an entire site at once unless it is a small business or personal site. Furthermore, don't misinterpret the fact that you don't see all of your URLs indexed in search engine databases as it might very well be that search engines are crawling your site by phases and indexing pages accordingly.<br><br>Cheers,<br>Sven Mathura Another important factor to consider is that even though a website is 100% search engine friendly, has a intuitive anchor text optimized sitemap and a XML sitemap search engines might still not index all of the site pages. The main reason for this is that search engines crawl the web at an average rate per day for all the trillion indexed urls in their database, hence crawling and indexing a site with millions of pages will take lot more than 6 months to get all URls indexed as search engines break it down by phases. Sites this big are also required to have more than one XML sitemap per subdirectory to ensure an efficient crawling and indexing rate from search engines. One thing is for sure don't expect search engines to crawl an entire site at once unless it is a small business or personal site. Furthermore, don't misinterpret the fact that you don't see all of your URLs indexed in search engine databases as it might very well be that search engines are crawling your site by phases and indexing pages accordingly.

Cheers,
Sven Mathura

]]> By: svenmathura http://www.toprankblog.com/2009/04/seo-tactics-for-pr-if-i-could-only-do-one-thing/#comment-536680 svenmathura Thu, 08 Oct 2009 10:06:12 +0000 http://www.toprankblog.com/?p=5139#comment-536680 Another important factor to consider is that even though a website is 100% search engine friendly, has a intuitive anchor text optimized sitemap and a XML sitemap search engines might still not index all of the site pages. The main reason for this is that search engines crawl the web at an average rate per day for all the trillion indexed urls in their database, hence crawling and indexing a site with millions of pages will take lot more than 6 months to get all URls indexed as search engines break it down by phases. Sites this big are also required to have more than one XML sitemap per subdirectory to ensure an efficient crawling and indexing rate from search engines. One thing is for sure don't expect search engines to crawl an entire site at once unless it is a small business or personal site. Furthermore, don't misinterpret the fact that you don't see all of your URLs indexed in search engine databases as it might very well be that search engines are crawling your site by phases and indexing pages accordingly.<br><br>Cheers,<br>Sven Mathura Another important factor to consider is that even though a website is 100% search engine friendly, has a intuitive anchor text optimized sitemap and a XML sitemap search engines might still not index all of the site pages. The main reason for this is that search engines crawl the web at an average rate per day for all the trillion indexed urls in their database, hence crawling and indexing a site with millions of pages will take lot more than 6 months to get all URls indexed as search engines break it down by phases. Sites this big are also required to have more than one XML sitemap per subdirectory to ensure an efficient crawling and indexing rate from search engines. One thing is for sure don't expect search engines to crawl an entire site at once unless it is a small business or personal site. Furthermore, don't misinterpret the fact that you don't see all of your URLs indexed in search engine databases as it might very well be that search engines are crawling your site by phases and indexing pages accordingly.

Cheers,
Sven Mathura

]]> By: preor http://www.toprankblog.com/2009/04/seo-tactics-for-pr-if-i-could-only-do-one-thing/#comment-534412 preor Sat, 20 Jun 2009 10:42:18 +0000 http://www.toprankblog.com/?p=5139#comment-534412 I just come accross this blog today. Your post very usefeul for me I just come accross this blog today. Your post very usefeul for me

]]> By: EDC http://www.toprankblog.com/2009/04/seo-tactics-for-pr-if-i-could-only-do-one-thing/#comment-533605 EDC Mon, 25 May 2009 16:42:13 +0000 http://www.toprankblog.com/?p=5139#comment-533605 As a SEO consultant for my business at internettoolsu.com I run into this problem all the time. Having many many pages that are not crawlable seems to be a common problem with website owners. I see this happen in particular with sites that are put up fairly quickly and when the spiders come in to index the pages they get lost in the navigation. I kind of look at this like people surfing and getting lost in the original intent and spiders do get distracted with how navigation menus are setup. My recommendation to this problem to individuals who getting started in creating a mega site is to make sure each page as it is being built is pinged or somehow linked so that the search engines know how to find it and get it indexed quickly before adding any new pages. Google seems to like a growing site, I don't see good results for website owners that notify Google after a mega site is built. Slow and steady works the best. As for already established websites it becomes a lot of work getting those inner pages indexed. As a SEO consultant for my business at internettoolsu.com I run into this problem all the time. Having many many pages that are not crawlable seems to be a common problem with website owners. I see this happen in particular with sites that are put up fairly quickly and when the spiders come in to index the pages they get lost in the navigation. I kind of look at this like people surfing and getting lost in the original intent and spiders do get distracted with how navigation menus are setup. My recommendation to this problem to individuals who getting started in creating a mega site is to make sure each page as it is being built is pinged or somehow linked so that the search engines know how to find it and get it indexed quickly before adding any new pages. Google seems to like a growing site, I don’t see good results for website owners that notify Google after a mega site is built. Slow and steady works the best. As for already established websites it becomes a lot of work getting those inner pages indexed.

]]> By: kodinz http://www.toprankblog.com/2009/04/seo-tactics-for-pr-if-i-could-only-do-one-thing/#comment-533436 kodinz Fri, 22 May 2009 03:35:04 +0000 http://www.toprankblog.com/?p=5139#comment-533436 hi, I just come accross this blog today. Your post very usefeul for me. I have to read more about how to increase my PR. Thanks for your post. really help hi,

I just come accross this blog today. Your post very usefeul for me. I have to read more about how to increase my PR. Thanks for your post. really help

]]> By: JD Johnson http://www.toprankblog.com/2009/04/seo-tactics-for-pr-if-i-could-only-do-one-thing/#comment-533288 JD Johnson Mon, 18 May 2009 20:24:56 +0000 http://www.toprankblog.com/?p=5139#comment-533288 Great Site! Thanks for the new views on the subject. It was extremely helpful. BusinessHQR.com Great Site! Thanks for the new views on the subject. It was extremely helpful.

BusinessHQR.com

]]> By: PalmPreReviewer http://www.toprankblog.com/2009/04/seo-tactics-for-pr-if-i-could-only-do-one-thing/#comment-532435 PalmPreReviewer Sat, 02 May 2009 00:15:09 +0000 http://www.toprankblog.com/?p=5139#comment-532435 A crawlable site, so simple, yet so elusive. Thanks for the insight. Raza Imam "a die-hard Blackberry user with a soft spot for the Palm Pre" A crawlable site, so simple, yet so elusive. Thanks for the insight.

Raza Imam
“a die-hard Blackberry user with a soft spot for the Palm Pre”

]]> By: Lee Odden http://www.toprankblog.com/2009/04/seo-tactics-for-pr-if-i-could-only-do-one-thing/#comment-532399 Lee Odden Fri, 01 May 2009 11:45:16 +0000 http://www.toprankblog.com/?p=5139#comment-532399 Thank you Joanne. As awareness builds and an appreciation for what needs to be done increases, so does the need for prioritization. I hope the ensuing series of posts about SEO for PR helps with that. :) Thank you Joanne. As awareness builds and an appreciation for what needs to be done increases, so does the need for prioritization. I hope the ensuing series of posts about SEO for PR helps with that. :)

]]> By: Lee Odden http://www.toprankblog.com/2009/04/seo-tactics-for-pr-if-i-could-only-do-one-thing/#comment-532398 Lee Odden Fri, 01 May 2009 11:44:11 +0000 http://www.toprankblog.com/?p=5139#comment-532398 Thanks Sherman. I am not sure I'd underestimate Google's ability to crawl a large site. Even so, there are few sites that have so many pages that Google would need expansive amounts of time to crawl. The priority is set higher if there are a substantial number of deep inbound links to the site. Registering with Google Webmaster tools will reveal what's been indexed and what has not as accurately as any PR professional dealing with SEO would need to know. Thanks Sherman. I am not sure I’d underestimate Google’s ability to crawl a large site. Even so, there are few sites that have so many pages that Google would need expansive amounts of time to crawl. The priority is set higher if there are a substantial number of deep inbound links to the site. Registering with Google Webmaster tools will reveal what’s been indexed and what has not as accurately as any PR professional dealing with SEO would need to know.

]]> By: Lee Odden http://www.toprankblog.com/2009/04/seo-tactics-for-pr-if-i-could-only-do-one-thing/#comment-532397 Lee Odden Fri, 01 May 2009 11:41:00 +0000 http://www.toprankblog.com/?p=5139#comment-532397 An experienced SEO would be tempted to drill down into specifics of a hypothetical, but I think the point is lost in that Michael. The advice in this post centers around one of many potential search visibility issues that public relations professionals should be aware of. SEO is still so new to the PR industry, we're building awareness first. The majority of PR people I talked to yesterday at a PR conference didn't know what crawling or indexing issues were. Now that they do, they can tackle the specifics like the keyword demand issue you're bringing up. An experienced SEO would be tempted to drill down into specifics of a hypothetical, but I think the point is lost in that Michael.

The advice in this post centers around one of many potential search visibility issues that public relations professionals should be aware of. SEO is still so new to the PR industry, we’re building awareness first. The majority of PR people I talked to yesterday at a PR conference didn’t know what crawling or indexing issues were.

Now that they do, they can tackle the specifics like the keyword demand issue you’re bringing up.

]]> By: Lee Odden http://www.toprankblog.com/2009/04/seo-tactics-for-pr-if-i-could-only-do-one-thing/#comment-532394 Lee Odden Fri, 01 May 2009 11:36:12 +0000 http://www.toprankblog.com/?p=5139#comment-532394 Thanks Jason. In his keynote, Brian Solis said the same thing regarding the convergence of disciplines. My motivation is to educated PR practitioners on the basics of SEO so they're better empowered to win budget for SEO efforts, possibly bringing in outside resources like TopRank to do one time audits or ongoing work as needed. For many others, it will be the stimulus to invest in SEO resources in-house. Either way, the company wins with better search visibility. Thanks Jason. In his keynote, Brian Solis said the same thing regarding the convergence of disciplines. My motivation is to educated PR practitioners on the basics of SEO so they’re better empowered to win budget for SEO efforts, possibly bringing in outside resources like TopRank to do one time audits or ongoing work as needed. For many others, it will be the stimulus to invest in SEO resources in-house.

Either way, the company wins with better search visibility.

]]> By: Jason Baer http://www.toprankblog.com/2009/04/seo-tactics-for-pr-if-i-could-only-do-one-thing/#comment-532362 Jason Baer Thu, 30 Apr 2009 21:01:34 +0000 http://www.toprankblog.com/?p=5139#comment-532362 Lee - Fantastic post, and a great idea for a series. In so many way, PR and search are merging, and most PR practitioners just have never been taught SEO basics. I completely agree with site crawlability. Without it, no other efforts are going to pay off. Good stuff. I'm looking forward to reading the rest. Best regards, j Lee -

Fantastic post, and a great idea for a series. In so many way, PR and search are merging, and most PR practitioners just have never been taught SEO basics.

I completely agree with site crawlability. Without it, no other efforts are going to pay off.

Good stuff. I’m looking forward to reading the rest.

Best regards,
j

]]> By: Michael Martinez http://www.toprankblog.com/2009/04/seo-tactics-for-pr-if-i-could-only-do-one-thing/#comment-532358 Michael Martinez Thu, 30 Apr 2009 17:55:02 +0000 http://www.toprankblog.com/?p=5139#comment-532358 A site that large and that old should not be getting most of its traffic from search. What I feel is missing from your example is a target level for search referrals. What's the point where the search engine optimization is declared to be "successful"? If the site is relevant only to dead or dying query spaces, it cannot expect much traffic from search. Maybe 5% of site traffic is all it can expect. Some sites simply don't evolve. I think the hypothetical scenario needs to be fleshed out. A site that large and that old should not be getting most of its traffic from search. What I feel is missing from your example is a target level for search referrals. What’s the point where the search engine optimization is declared to be “successful”?

If the site is relevant only to dead or dying query spaces, it cannot expect much traffic from search. Maybe 5% of site traffic is all it can expect. Some sites simply don’t evolve.

I think the hypothetical scenario needs to be fleshed out.

]]> By: Shertmann Lopez http://www.toprankblog.com/2009/04/seo-tactics-for-pr-if-i-could-only-do-one-thing/#comment-532357 Shertmann Lopez Thu, 30 Apr 2009 17:28:03 +0000 http://www.toprankblog.com/?p=5139#comment-532357 Another important factor to consider is that even though a website is 100% search engine friendly, has a intuitive anchor text optimized sitemap and a XML sitemap search engines might still not index all of the site pages. The main reason for this is that search engines crawl the web at an average rate per day for all the trillion indexed urls in their database, hence crawling and indexing a site with millions of pages will take lot more than 6 months to get all URls indexed as search engines break it down by phases. Sites this big are also required to have more than one XML sitemap per subdirectory to ensure an efficient crawling and indexing rate from search engines. One thing is for sure don't expect search engines to crawl an entire site at once unless it is a small business or personal site. Furthermore, don't misinterpret the fact that you don't see all of your URLs indexed in search engine databases as it might very well be that search engines are crawling your site by phases and indexing pages accordingly. Cheers, Shertmnan Lopez Another important factor to consider is that even though a website is 100% search engine friendly, has a intuitive anchor text optimized sitemap and a XML sitemap search engines might still not index all of the site pages. The main reason for this is that search engines crawl the web at an average rate per day for all the trillion indexed urls in their database, hence crawling and indexing a site with millions of pages will take lot more than 6 months to get all URls indexed as search engines break it down by phases. Sites this big are also required to have more than one XML sitemap per subdirectory to ensure an efficient crawling and indexing rate from search engines. One thing is for sure don’t expect search engines to crawl an entire site at once unless it is a small business or personal site. Furthermore, don’t misinterpret the fact that you don’t see all of your URLs indexed in search engine databases as it might very well be that search engines are crawling your site by phases and indexing pages accordingly.

Cheers,
Shertmnan Lopez

]]> By: Joanne Lincoln Maly http://www.toprankblog.com/2009/04/seo-tactics-for-pr-if-i-could-only-do-one-thing/#comment-532355 Joanne Lincoln Maly Thu, 30 Apr 2009 17:09:46 +0000 http://www.toprankblog.com/?p=5139#comment-532355 Thanks, Lee, As a seasoned marketing, PR and corporate communications professional who just launched my own firm and a new website... I find there is no end to the many things that "need" to be done "now". Your blog article helps crystallize the list. I'll watch your blog for continued tips. Joanne Maly at Lincoln Maly Marketing in Cincinnati, Ohio Thanks, Lee, As a seasoned marketing, PR and corporate communications professional who just launched my own firm and a new website… I find there is no end to the many things that “need” to be done “now”. Your blog article helps crystallize the list. I’ll watch your blog for continued tips.
Joanne Maly at Lincoln Maly Marketing in Cincinnati, Ohio

]]> By: Laura http://www.toprankblog.com/2009/04/seo-tactics-for-pr-if-i-could-only-do-one-thing/#comment-532344 Laura Thu, 30 Apr 2009 13:20:07 +0000 http://www.toprankblog.com/?p=5139#comment-532344 Funny that stumbled on this blog - I deal with PR for lovethoseshoes.com and thankfully, we've just begun the process of SEO on our site - for me it is honestly like opening up another world - so many questions I've had over the years are now starting to be answered! I think it is going to make a huge difference to our visitor numbers, the quality of those visitors and the sale conversions - brill tip on this blog for anyone in PR who is wondering why traditional offline PR isn't working as well as it should Funny that stumbled on this blog – I deal with PR for lovethoseshoes.com and thankfully, we’ve just begun the process of SEO on our site – for me it is honestly like opening up another world – so many questions I’ve had over the years are now starting to be answered! I think it is going to make a huge difference to our visitor numbers, the quality of those visitors and the sale conversions – brill tip on this blog for anyone in PR who is wondering why traditional offline PR isn’t working as well as it should

]]> By: Barbara Ling, Virtual Coach http://www.toprankblog.com/2009/04/seo-tactics-for-pr-if-i-could-only-do-one-thing/#comment-532343 Barbara Ling, Virtual Coach Thu, 30 Apr 2009 12:46:51 +0000 http://www.toprankblog.com/?p=5139#comment-532343 I just got that myself yesterday regarding my forums as well as my blogs - it's a very important point indeed. Barbara I just got that myself yesterday regarding my forums as well as my blogs – it’s a very important point indeed.

Barbara

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